Sportsman’s Guide Hunting/Shooting

———- SRDS UPDATED/CONFIRMED ———-
May 18, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2015
Minimum order 5,000.

Selections Counts Price per/M
Total universe 1,004,971 *$100.00
   Recency (6 month) 517,541 +12.00
   Recency (12 month) 681,281 +7.00
   Recency (1 month) 118,760 +22.00
   Recency (3 month) 287,031 +17.00

(*) Fundraising rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Buyers $30.00
25.00+ Buyers $10.00 M extra
50.00+ Buyers $20.00 M extra
Gender $8.00 M extra
Key Coding $2.00 M extra
Multi-buyers $10.00 M extra
Product $16.00 M extra Hunting & Shooting
SCF $5.00 M extra
State $5.00 M extra
Zip $5.00 M extra
Zip Tape Set Up Fee $50.00 fee
Reuse (minimum 1,000) $95.00 fee
Additional Selections:
Apparel
Children By Age
Computer Owners
Cooking
Fitness / Exercise
Gardening
Golf
$50,000+ Income
Pet Owners
Seniors (ages 55+)
Sewing
———- SUMMARY DESCRIPTION ———-
Launched by outdoorsman Gary Olen in 1970, the Sportsman’s Guide is the premier outdoor activities catalog and online store featuring over 90,000 name brand items. These outdoor lovers ordered hunting and firearms gear.
80% male, 10% female.
Average unit of sale $110.

———- DATACARD DESCRIPTION ———-
THE SPORTSMAN’S GUIDE IS A LEADING CATALOG AND INTERNET MARKETER OF NAME BRAND, VALUE PRICED OUTDOOR GEAR AND GENERAL MERCHANDISE THAT SUPPORTS THEIR CUSTOMERS’ ACTIVE OUTDOOR LIFESTYLE. THESE BUYERS HAVE PURCHASED HUNTING AND SHOOTING PRODUCTS SUCH AS GUN CASES AND SAFES, BINOCULARS, SCOPES, AMMUNITION, TARGETS, TREE STANDS, HUNTING KNIVES, HOLSTERS, SLINGS, ARCHERY EQUIPMENT, BLACKPOWDER GUNS AND EQUIPMENT, GAMES CALLS AND SCENTS, AND OTHER SUCH ACCESSORIES. THE SPORTSMAN’S GUIDE ALSO FEATURES GIFTS AND NOVELTIES FOR OUTDOOR ENTHUSIASTS WITH, WITH SPECIAL EMPHASIS ON DEER HUNTING.

AVERAGE INCOME: $40,000

SRDS Classification
USA Consumer 546 Fishing & Hunting

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
CD-ROM $75.00 fee
E-mail $60.00 fee