Sportsman’s Guide Package Insert Program

———- SRDS UPDATED/CONFIRMED ———-
Jun 27, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 25,000.

Selections Counts Price per/M
Universe 3,400,000 *$65.00
   January 290,000 $65.00
   February 340,000 $65.00
   March 260,000 $65.00
   April 245,000 $65.00
   May 250,000 $65.00
   June 185,000 $65.00
   July 175,000 $65.00
   August 240,000 $65.00
   September 210,000 $65.00
   October 245,000 $65.00
   November 520,000 $65.00
   December 440,000 $65.00

(*) Blow-in program available.

———- SUMMARY DESCRIPTION ———-
Inserts in packages to mail order catalog buyers of clothing, knives, camping equipment, black powder guns, shooting supplies, and other gifts and novelties for outdoor enthusiasts.
82% male, 18% female.
Average unit of sale $90.

———- DATACARD DESCRIPTION ———-
THE SPORTSMAN’S GUIDE OFFERS THEIR PRODUCTS TO OVER 8 MILLION VALUE-MINDED CUSTOMERS WHO ENJOY THE QUALITY AND APPRECIATE THE SAVINGS OFFERED BY THE SPORTSMAN’S GUIDE. CUSTOMERS PURCHASE AN ARRAY OF PRODUCTS RANGING FROM HUNTING EQUIPMENT AND OUTDOOR GEAR TO HOUSEWARES, APPAREL, FOOTWEAR, GIFTS, BOATING AND FISHING, ATV, TOOLS AND NOVELTY ITEMS. INCLUDE YOUR OFFER IN THE SPORTSMAN’S GUIDE PACKAGE INSERT PROGRAM AND REACH CONSUMERS WHO HAVE AN AVERAGE AGE OF 53, ARE 92% MARRIED. 33% OF THESE BUYERS HAVE CHILDREN AGES 0-17.
AVERAGE INCOME: 61,000.00

SRDS Classification
USA Consumer Insert Media 546 Fishing & Hunting

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-
Maximum size 8.5″ x 5.5″. Overweight – yes. Oversize – inquire. Minimum size 5″ x 3″. Maximum weight .25 oz.