Sportsman’s Guide PerfectMatch Modeling

———- SRDS UPDATED/CONFIRMED ———-
Feb 11, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Nov 2015
Minimum order 5,000.

Selections Counts Price per/M
Total universe 1,860,067 *$100.00

(*) Scoring fee plus 25.00/M; fundraising rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.
Minimum quantity best customers required: 75,000; minimum test quantity: 75,000.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Key Coding $2.00 M extra
Zip Tape Set Up Fee $50.00 fee
Scoring Fee $25.00 M extra
———- SUMMARY DESCRIPTION ———-
ALC’s PerfectMatch Modeling Program for Sportsman’s Guide.
80% male, 10% female.
Average unit of sale $110.

———- DATACARD DESCRIPTION ———-
THE SPORTSMAN’S GUIDE IS A LEADING CATALOG AND INTERNET MARKETER OF NAME BRAND, VALUE PRICED OUTDOOR GEAR AND GENERAL MERCHANDISE THAT SUPPORTS THEIR CUSTOMERS ACTIVE OUTDOOR LIFESTYLE. THESE BUYERS HAVE PURCHASED A DIVERSE MIX OF PRODUCTS INCLUDING OUTDOOR APPAREL, FOOTWEAR, CAMPING/HIKING EQUIPMENT, HUNTING AND SHOOTING ACCESSORIES, FISHING SUPPLIES, AUTOMOTIVE PRODUCTS, ELECTRONICS, PET SUPPLIES, WATCH DOMESTIC PRODUCTS. THE SPORTSMAN’S GUIDE ALSO FEATURES GIFTS AND NOVELTIES WITH SPECIAL EMPHASIS FOR OUTDOOR ENTHUSIASTS.

MAILERS USING THE PERFECTMATCH MODELING PROGRAM HAVE THE OPTION OF USING THE “BEST CUSTOMER MATCH” OR ” REGRESSION” MODELS, BOTH OF WHICH ARE HOUSED AT ALC’S DATACENTRIX FACILITY.
AVERAGE INCOME: $40,000.

SRDS Classification
USA Consumer 546 Fishing & Hunting

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
CD-ROM $75.00 fee
E-mail $60.00 fee
FTP $60.00 fee