Sportsman’s Guide PerfectMatch Modeling

———- SRDS UPDATED/CONFIRMED ———-
Feb 11, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Nov 2015
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe1,860,067*$100.00

(*) Scoring fee plus 25.00/M; fundraising rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.
Minimum quantity best customers required: 75,000; minimum test quantity: 75,000.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Key Coding$2.00Mextra
Zip Tape Set Up Fee$50.00fee
Scoring Fee$25.00Mextra
———- SUMMARY DESCRIPTION ———-
ALC’s PerfectMatch Modeling Program for Sportsman’s Guide.
80% male, 10% female.
Average unit of sale $110.

———- DATACARD DESCRIPTION ———-
THE SPORTSMAN’S GUIDE IS A LEADING CATALOG AND INTERNET MARKETER OF NAME BRAND, VALUE PRICED OUTDOOR GEAR AND GENERAL MERCHANDISE THAT SUPPORTS THEIR CUSTOMERS ACTIVE OUTDOOR LIFESTYLE. THESE BUYERS HAVE PURCHASED A DIVERSE MIX OF PRODUCTS INCLUDING OUTDOOR APPAREL, FOOTWEAR, CAMPING/HIKING EQUIPMENT, HUNTING AND SHOOTING ACCESSORIES, FISHING SUPPLIES, AUTOMOTIVE PRODUCTS, ELECTRONICS, PET SUPPLIES, WATCH DOMESTIC PRODUCTS. THE SPORTSMAN’S GUIDE ALSO FEATURES GIFTS AND NOVELTIES WITH SPECIAL EMPHASIS FOR OUTDOOR ENTHUSIASTS.

MAILERS USING THE PERFECTMATCH MODELING PROGRAM HAVE THE OPTION OF USING THE “BEST CUSTOMER MATCH” OR ” REGRESSION” MODELS, BOTH OF WHICH ARE HOUSED AT ALC’S DATACENTRIX FACILITY.
AVERAGE INCOME: $40,000.

SRDS Classification
USAConsumer546Fishing & Hunting

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
CD-ROM$75.00fee
E-mail$60.00fee
FTP$60.00fee