———- SRDS UPDATED/CONFIRMED ———-
Feb 11, 2016
———- SELECTIONS WITH COUNTS ———-Counts Thru: Nov 2015Minimum order 5,000.
| Selections |
Counts |
Price per/M |
| Total universe |
1,860,067 |
*$100.00 |
(*) Scoring fee plus 25.00/M; fundraising rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.
Minimum quantity best customers required: 75,000; minimum test quantity: 75,000.
———- OTHER SELECTIONS ———-
| Selections |
Rate |
Per |
Unit |
Note |
| Key Coding |
$2.00 |
M |
extra |
|
| Zip Tape Set Up Fee |
$50.00 |
|
fee |
|
| Scoring Fee |
$25.00 |
M |
extra |
|
|
———- SUMMARY DESCRIPTION ———-ALC’s PerfectMatch Modeling Program for Sportsman’s Guide.
80% male, 10% female.
Average unit of sale $110.
———- DATACARD DESCRIPTION ———-THE SPORTSMAN’S GUIDE IS A LEADING CATALOG AND INTERNET MARKETER OF NAME BRAND, VALUE PRICED OUTDOOR GEAR AND GENERAL MERCHANDISE THAT SUPPORTS THEIR CUSTOMERS ACTIVE OUTDOOR LIFESTYLE. THESE BUYERS HAVE PURCHASED A DIVERSE MIX OF PRODUCTS INCLUDING OUTDOOR APPAREL, FOOTWEAR, CAMPING/HIKING EQUIPMENT, HUNTING AND SHOOTING ACCESSORIES, FISHING SUPPLIES, AUTOMOTIVE PRODUCTS, ELECTRONICS, PET SUPPLIES, WATCH DOMESTIC PRODUCTS. THE SPORTSMAN’S GUIDE ALSO FEATURES GIFTS AND NOVELTIES WITH SPECIAL EMPHASIS FOR OUTDOOR ENTHUSIASTS.
MAILERS USING THE PERFECTMATCH MODELING PROGRAM HAVE THE OPTION OF USING THE “BEST CUSTOMER MATCH” OR ” REGRESSION” MODELS, BOTH OF WHICH ARE HOUSED AT ALC’S DATACENTRIX FACILITY.
AVERAGE INCOME: $40,000.
| SRDS Classification |
| USA |
Consumer |
546 |
Fishing & Hunting |
———- LIST SOURCE ———-
———- METHOD OF ADDRESSING ———-
| Available Media |
Rate |
Per |
Unit |
Note |
| CD-ROM |
$75.00 |
|
fee |
|
| E-mail |
$60.00 |
|
fee |
|
| FTP |
$60.00 |
|
fee |
|
|
