Sportsman’s Guide

———- SRDS UPDATED/CONFIRMED ———-
May 19, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Apr 2015
Minimum order 350.00 or 7,500.

Selections Counts Price per/M
Total universe 1,792,532 *$100.00
Recency (1 month) 137,147 +22.00
Recency (3 month) 373,457 +17.00
Recency (6 month) 784,245 +12.00
Recency (12 month) 1,068,435 +7.00
Internet buyers base rate 773,183 $130.00
Inquiries base rate 496,960 $60.00

(*) Fundraiser base rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+buyers $30.00 M extra
25.00+ Buyers $15.00 M extra
50.00+ Buyers $20.00 M extra
75.00+ Buyers $25.00 M extra
Gender $8.00 M extra
Modeling Fee $25.00 M extra
Multi-buyer $10.00 M extra
Product $16.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Zip Tape Set-up Fee $50.00 fee
Reuse (1,000 Min) $100.00 fee
Product Selects:
Apparel
Automotive Accessories
Camping And Hiking
Domestics
Electronics
Fishing And Marine
General Merchandise
Hardware And Tools
Hunting And Shooting
Military
Personal Accessories
Pet Supplies
———- SUMMARY DESCRIPTION ———-
Launched by outdoorsman Gary Olen in 1970, the Sportsman’s Guide is the premier outdoor activities catalog and online store featuring over 90,000 name brand items.
61% male, 14% female.
Average unit of sale $90.

———- DATACARD DESCRIPTION ———-
LAUNCHED BY OUTDOORSMAN GARY OLEN 1970, THE SPORTSMAN’S GUIDE IS THE PREMIER OUTDOOR ACTIVITIES CATALOG AND ONLINE STORE FEATURING OVER 90,000 NAME BRAND ITEMS.
THE SPORTSMAN’S GUIDE IS A LEADING CATALOG AND INTERNET MARKETER OF NAME BRAND, VALUE PRICED OUTDOOR GEAR AND GENERAL MERCHANDISE THAT SUPPORTS THEIR CUSTOMERS’ ACTIVE OUTDOOR LIFESTYLE. THESE BUYERS HAVE PURCHASED A DIVERSE MIX OF PRODUCTS INCLUDING OUTDOOR APPAREL, FOOTWEAR, CAMPING/HIKING EQUIPMENT, HUNTING AND SHOOTING ACCESSORIES, FISHING SUPPLIES, AUTOMOTIVE PRODUCTS, ELECTRONICS, PET SUPPLIES, WATCH DOMESTIC PRODUCTS. THE SPORTSMAN’S GUIDE ALSO FEATURES GIFTS AND NOVELTIES WITH SPECIAL EMPHASIS FOR OUTDOOR ENTHUSIASTS.
SPORTSMAN’S GUIDE IS RECOMMENDED FOR:
ADULT, APPAREL, AUTOMOTIVE, CAMPING, CREDIT CARD, ELECTRONICS, ENTERTAINMENT, FINANCIAL INVESTMENT, THE SPORTSMAN’S GUIDE IS A LEADING CATALOG AND INTERNET MARKETER OF NAME BRAND, VALUE PRICED OUTDOOR GEAR AND GENERAL MERCHANDISE THAT SUPPORTS THEIR CUSTOMERS ACTIVE OUTDOOR LIFESTYLE. THESE BUYERS HAVE PURCHASED A DIVERSE MIX OF PRODUCTS INCLUDING OUTDOOR APPAREL, FOOTWEAR, CAMPING/HIKING EQUIPMENT, HUNTING AND SHOOTING ACCESSORIES, FISHING SUPPLIES, AUTOMOTIVE PRODUCTS, ELECTRONICS, PET SUPPLIES, WATCHES AND DOMESTIC PRODUCTS. THE SPORTSMAN’S GUIDE ALSO FEATURES GIFTS AND NOVELTIES WITH SPECIAL EMPHASIS FOR OUTDOOR ENTHUSIASTS.

MODELING AVAILABLE.

AVERAGE INCOME: $53,000.00

SRDS Classification
USA Consumer 546 Fishing & Hunting

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $60.00 fee
FTP $60.00 fee
CD-ROM $75.00 fee