Sporty’s Preferred Living

———- SRDS UPDATED/CONFIRMED ———-
Jul 15, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe47,260*$120.00
60 day buyers7,135+30.00
   90 day buyers9,554+25.00
   6 month buyers15,465+15.00
   12 month buyers29,234+10.00
   24 month buyers47,260$120.00

(*) Promotional offers, plus 10.00/M; publisher/fundraiser rate, 75.00/M; non-affinity pub rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Hotline
24 Month Hotline
Exchange
30 Day Hotline$40.00Mextra
60 Day Hotline$35.00Mextra
3 Month Hotline$25.00Mextra
6 Month Hotline$15.00Mextra
12 Month Hotline$10.00Mextra
50.00+$30.00Mextra
100.00+$45.00Mextra
75.00+$35.00Mextra
150.00+$50.00Mextra
Gender$10.00Mextra
Run Charges$10.00Mextra
Dollar Amount
State$10.00Mextra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of merchandise for around the house, sports and recreation, health and comfort, lawn and garden care, home safety and security, outdoor leisure and automotive and marine.
59% male, 40% female; average age 54.
Average unit of sale $135.

———- DATACARD DESCRIPTION ———-
FOR NEW AND INNOVATIVE HOME MAINTENANCE AND LEISURE PRODUCTS, THE PREFERRED LIVING CATALOG FROM SPORTY’S IS THE CATALOG THE DISCERNING SHOPPERS BUY FROM. THESE AFFLUENT, UPSCALE DIRECT MAIL BUYERS HAVE PURCHASED MERCHANDISE FOR AROUND THE HOUSE, SPORTS AND RECREATION, HEALTH AND COMFORT, LAWN AND GARDEN CARE, HOME SAFETY AND SECURITY, OUTDOOR LEISURE AND AUTOMOTIVE AND MARINE.
WHEN IT COMES TO PRODUCT TESTING SPORTY’S KNOWS NO LIMITS. NOTHING MAKES IT INTO THE PREFERRED LIVING CATALOG FROM SPORTY’S UNTIL IT HAS BEEN PUT THROUGH A VARIETY OF TESTS AND RE-TESTS, AND THEN, ONLY IF IT HOLDS UP TO THE STANDARD OF EXCELLENCE THE CUSTOMERS OF SPORTY’S HAVE COME TO EXPECT. OVER 80% OF THE PRODUCTS IN THE PREFERRED LIVING CATALOG FROM SPORTY’S ARE MADE IN THE USA.
THE PREFERRED LIVING CATALOG FROM SPORTY’S CUSTOMERS ARE ACTIVE SHOPPERS, WITH SIGNIFICANT DISCRETIONARY INCOME.
$125,000 AVERAGE HH INCOME; 99% HOMEOWNERS

SRDS Classification
USAConsumer553General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

SourceNote
Direct MailCatalog

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Email Delivery$50.00fee
FTP$75.00fee