Sporty’s Preferred Living

———- SRDS UPDATED/CONFIRMED ———-
Jul 15, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 47,260 *$120.00
60 day buyers 7,135 +30.00
   90 day buyers 9,554 +25.00
   6 month buyers 15,465 +15.00
   12 month buyers 29,234 +10.00
   24 month buyers 47,260 $120.00

(*) Promotional offers, plus 10.00/M; publisher/fundraiser rate, 75.00/M; non-affinity pub rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Hotline
24 Month Hotline
Exchange
30 Day Hotline $40.00 M extra
60 Day Hotline $35.00 M extra
3 Month Hotline $25.00 M extra
6 Month Hotline $15.00 M extra
12 Month Hotline $10.00 M extra
50.00+ $30.00 M extra
100.00+ $45.00 M extra
75.00+ $35.00 M extra
150.00+ $50.00 M extra
Gender $10.00 M extra
Run Charges $10.00 M extra
Dollar Amount
State $10.00 M extra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of merchandise for around the house, sports and recreation, health and comfort, lawn and garden care, home safety and security, outdoor leisure and automotive and marine.
59% male, 40% female; average age 54.
Average unit of sale $135.

———- DATACARD DESCRIPTION ———-
FOR NEW AND INNOVATIVE HOME MAINTENANCE AND LEISURE PRODUCTS, THE PREFERRED LIVING CATALOG FROM SPORTY’S IS THE CATALOG THE DISCERNING SHOPPERS BUY FROM. THESE AFFLUENT, UPSCALE DIRECT MAIL BUYERS HAVE PURCHASED MERCHANDISE FOR AROUND THE HOUSE, SPORTS AND RECREATION, HEALTH AND COMFORT, LAWN AND GARDEN CARE, HOME SAFETY AND SECURITY, OUTDOOR LEISURE AND AUTOMOTIVE AND MARINE.
WHEN IT COMES TO PRODUCT TESTING SPORTY’S KNOWS NO LIMITS. NOTHING MAKES IT INTO THE PREFERRED LIVING CATALOG FROM SPORTY’S UNTIL IT HAS BEEN PUT THROUGH A VARIETY OF TESTS AND RE-TESTS, AND THEN, ONLY IF IT HOLDS UP TO THE STANDARD OF EXCELLENCE THE CUSTOMERS OF SPORTY’S HAVE COME TO EXPECT. OVER 80% OF THE PRODUCTS IN THE PREFERRED LIVING CATALOG FROM SPORTY’S ARE MADE IN THE USA.
THE PREFERRED LIVING CATALOG FROM SPORTY’S CUSTOMERS ARE ACTIVE SHOPPERS, WITH SIGNIFICANT DISCRETIONARY INCOME.
$125,000 AVERAGE HH INCOME; 99% HOMEOWNERS

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail Catalog

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Email Delivery $50.00 fee
FTP $75.00 fee