Stock Car Racing Enthusiasts

———- SRDS UPDATED/CONFIRMED ———-
Jul 1, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 5,000.

Selections Counts Price per/M
Total racing enthusiasts 578,365 $95.00
Quarterly HL (average) 98,000 +5.00

Net name arrangement (50,000 minimum), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Age $5.00 M extra
Camping $10.00 M extra
Collectors $10.00 M extra
Conservative Donors $10.00 M extra
Country Music $10.00 M extra
Education $5.00 M extra
Fishing $10.00 M extra
Gender $5.00 M extra
Golf $10.00 M extra
Home Value $5.00 M extra
Hunting $10.00 M extra
Income Select $5.00 M extra
Occupation $5.00 M extra
Presence Of Children $5.00 M extra
SCF $5.00 M extra
State $5.00 M extra
Technology $10.00 M extra
Zip $5.00 M extra
Key Coding $2.50 M extra
———- SUMMARY DESCRIPTION ———-
Stock car racing enthusiasts who have attended live events and races.

———- DATACARD DESCRIPTION ———-
NASCAR RACING IS ONE OF THE MOST UNIQUE AND FASTEST GROWING MARKETPLACES IN THE UNITED STATES. OVER 13 MILLION FANS HAVE ATTENDED LIVE EVENTS AND RACES IN THE LAST FIVE YEARS, AND THE “HARD CORE” UNIVERSE IS ESTIMATED BETWEEN 20-30 MILLION! THERE BUYING POWER SEEMS UNLIMITED, AND NOW THAT THERE’S WEEKLY NATIONAL NETWORK COVERAGE ON NBC, THE FAN BASE WILL ONLY CONTINUE TO INCREASE. THESE ENTHUSIASTS ARE ALSO PERFECT DIRECT RESPONSE CANDIDATES, BUT UNTIL RECENTLY, IT’S BEEN A FAN BASE DIFFICULT AND ELUSIVE TO IDENTIFY AND REACH EFFECTIVELY.

A SPECIFICALLY DESIGNED MODEL BUILT FOR ALL DIRECT RESPONSE COMPANIES SERVING THE MARKETPLACE OF STOCK CAR RACING ON TRACKS FROM DAYTONA TO INDIANAPOLIS TO THE CALIFORNIA SPEEDWAY.

POTENTIAL USERS INCLUDE: BOOKS & MAGAZINES, MEN’S CATALOGS, ELECTRONIC MANUFACTURERS, HUNTING, CAMPING COLLECTIBLE OFFERS, CREDIT CARDS, INVESTMENTS AND TRAVEL.

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
Model

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Pressure Sensitive Labels $7.50 M extra
Mag Tape $25.00 fee
Cartridge $25.00 fee
Diskette $35.00 fee
E-mail $35.00 fee