Stock Car Racing Enthusiasts

———- SRDS UPDATED/CONFIRMED ———-
Jul 1, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total racing enthusiasts578,365$95.00
Quarterly HL (average)98,000+5.00

Net name arrangement (50,000 minimum), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Age$5.00Mextra
Camping$10.00Mextra
Collectors$10.00Mextra
Conservative Donors$10.00Mextra
Country Music$10.00Mextra
Education$5.00Mextra
Fishing$10.00Mextra
Gender$5.00Mextra
Golf$10.00Mextra
Home Value$5.00Mextra
Hunting$10.00Mextra
Income Select$5.00Mextra
Occupation$5.00Mextra
Presence Of Children$5.00Mextra
SCF$5.00Mextra
State$5.00Mextra
Technology$10.00Mextra
Zip$5.00Mextra
Key Coding$2.50Mextra
———- SUMMARY DESCRIPTION ———-
Stock car racing enthusiasts who have attended live events and races.

———- DATACARD DESCRIPTION ———-
NASCAR RACING IS ONE OF THE MOST UNIQUE AND FASTEST GROWING MARKETPLACES IN THE UNITED STATES. OVER 13 MILLION FANS HAVE ATTENDED LIVE EVENTS AND RACES IN THE LAST FIVE YEARS, AND THE “HARD CORE” UNIVERSE IS ESTIMATED BETWEEN 20-30 MILLION! THERE BUYING POWER SEEMS UNLIMITED, AND NOW THAT THERE’S WEEKLY NATIONAL NETWORK COVERAGE ON NBC, THE FAN BASE WILL ONLY CONTINUE TO INCREASE. THESE ENTHUSIASTS ARE ALSO PERFECT DIRECT RESPONSE CANDIDATES, BUT UNTIL RECENTLY, IT’S BEEN A FAN BASE DIFFICULT AND ELUSIVE TO IDENTIFY AND REACH EFFECTIVELY.

A SPECIFICALLY DESIGNED MODEL BUILT FOR ALL DIRECT RESPONSE COMPANIES SERVING THE MARKETPLACE OF STOCK CAR RACING ON TRACKS FROM DAYTONA TO INDIANAPOLIS TO THE CALIFORNIA SPEEDWAY.

POTENTIAL USERS INCLUDE: BOOKS & MAGAZINES, MEN’S CATALOGS, ELECTRONIC MANUFACTURERS, HUNTING, CAMPING COLLECTIBLE OFFERS, CREDIT CARDS, INVESTMENTS AND TRAVEL.

SRDS Classification
USAConsumer508Automotive

———- LIST SOURCE ———-

SourceNote
Model

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Pressure Sensitive Labels$7.50Mextra
Mag Tape$25.00fee
Cartridge$25.00fee
Diskette$35.00fee
E-mail$35.00fee