Street Rodder

———- SRDS UPDATED/CONFIRMED ———-
Mar 7, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 10,000.

Selections Counts Price per/M
Active subscribers 77,490 $110.00
1 month Hotline subscribers 1,569 +16.00
3 month Hotline subscribers 8,403 +11.00
6 month Hotline subscribers 15,263 +6.00
12 month Former subscribers 13,965 $85.00

Net name arrangement (50,000 minimum) 85%, plus 10.00/M running charges

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
1 Month Hotline $21.00 M extra
12 Month Hotline
3 Month Hotline $16.00 M extra
6 Month Hotline $11.00 M extra
Active Subscribers
Age $11.00 M extra
Credit Card Buyers $11.00 M extra
Direct To Publisher (DTP)
Former/Expired Subs
Income Select $11.00 M extra
Lifestyle $11.00 M extra
Mail Order Buyers $11.00 M extra
Motor Vehicle/RV Related
Paid $11.00 M extra
SCF $11.00 M extra
Source $11.00 M extra
State $11.00 M extra
Zip $11.00 M extra
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers and expires to a magazine dedicated to the building, modification and nostalgia of automobiles built prior to 1949.
94% male, 4% female; average age 36.
Average unit of sale $29.95.

———- DATACARD DESCRIPTION ———-
STREET RODDER IS “THE WORLD’S STREET RODDING AUTHORITY:, DEVOTED TO BUILDING, DRIVING AND UPGRADING EARLY IRON ALL THE WAY THROUGH THE 50’S AND 60’S FULL FIZED CARS. IT IS ONE OF THE ORIGINAL TITLES THAT SPAWNED THE STREET ROD INDUSTRY. PAST AND PRESENT TRENDS ARE CHRONICLED, ALONG WIHT “HOW TO” SUBJECT RANGING FROM BEGINNER SKILLS ALL THE WYA TO THE TALENT LEVELS OF THE MASTER FAVRICATOR. EACH MONTH, FAMILY FUN IS RECORDED ON PAGES FROM THE HOTTEST “MUST SEE” SHOWS NATIONWIDE.
STREET RODDER SUBSCRIBERS ARE ENTHUSIASTS INTERESTED IN THE HOTTEST NEW MODELS, ENGINEERING DEVELOPMENTS, INFORMATION ON THE FUTURE OF THE SPORT, AND DETAILS ON PAST AND FUTURE STREET ROD EVENTS.
MEDIAN HOUSEHOLD INCOME 62,500.

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
49% Direct Mail DTP

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $55.00 fee
Diskette $125.00 fee
FTP/Modem/BBS $55.00 fee
Cartridge $75.00 fee