Street Rodder

———- SRDS UPDATED/CONFIRMED ———-
Mar 7, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 10,000.

SelectionsCountsPrice per/M
Active subscribers77,490$110.00
1 month Hotline subscribers1,569+16.00
3 month Hotline subscribers8,403+11.00
6 month Hotline subscribers15,263+6.00
12 month Former subscribers13,965$85.00

Net name arrangement (50,000 minimum) 85%, plus 10.00/M running charges

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
1 Month Hotline$21.00Mextra
12 Month Hotline
3 Month Hotline$16.00Mextra
6 Month Hotline$11.00Mextra
Active Subscribers
Age$11.00Mextra
Credit Card Buyers$11.00Mextra
Direct To Publisher (DTP)
Former/Expired Subs
Income Select$11.00Mextra
Lifestyle$11.00Mextra
Mail Order Buyers$11.00Mextra
Motor Vehicle/RV Related
Paid$11.00Mextra
SCF$11.00Mextra
Source$11.00Mextra
State$11.00Mextra
Zip$11.00Mextra
Key Coding$2.00Mextra
———- SUMMARY DESCRIPTION ———-
Subscribers and expires to a magazine dedicated to the building, modification and nostalgia of automobiles built prior to 1949.
94% male, 4% female; average age 36.
Average unit of sale $29.95.

———- DATACARD DESCRIPTION ———-
STREET RODDER IS “THE WORLD’S STREET RODDING AUTHORITY:, DEVOTED TO BUILDING, DRIVING AND UPGRADING EARLY IRON ALL THE WAY THROUGH THE 50’S AND 60’S FULL FIZED CARS. IT IS ONE OF THE ORIGINAL TITLES THAT SPAWNED THE STREET ROD INDUSTRY. PAST AND PRESENT TRENDS ARE CHRONICLED, ALONG WIHT “HOW TO” SUBJECT RANGING FROM BEGINNER SKILLS ALL THE WYA TO THE TALENT LEVELS OF THE MASTER FAVRICATOR. EACH MONTH, FAMILY FUN IS RECORDED ON PAGES FROM THE HOTTEST “MUST SEE” SHOWS NATIONWIDE.
STREET RODDER SUBSCRIBERS ARE ENTHUSIASTS INTERESTED IN THE HOTTEST NEW MODELS, ENGINEERING DEVELOPMENTS, INFORMATION ON THE FUTURE OF THE SPORT, AND DETAILS ON PAST AND FUTURE STREET ROD EVENTS.
MEDIAN HOUSEHOLD INCOME 62,500.

SRDS Classification
USAConsumer508Automotive

———- LIST SOURCE ———-

SourceNote
49% Direct MailDTP

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$55.00fee
Diskette$125.00fee
FTP/Modem/BBS$55.00fee
Cartridge$75.00fee