Super Chevy

———- SRDS UPDATED/CONFIRMED ———-
Mar 7, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 10,000.

Selections Counts Price per/M
Active subscribers 61,499 $110.00
3 month hotline subscribers 4,934 +11.00
6 month hotline subscribers 11,105 +6.00
12 month Former subscribers 24,272 $85.00

(*) Non-competitive catalog, 80.00/M; fundraiser rate, 75.00/M
Net name arrangement (minimum 100,000), 85% plus 8.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
1 Month Hotline $21.00 M extra
12 Month Hotline
3 Month Hotline $16.00 M extra
6 Month Hotline $11.00 M extra
Active Subscribers
Age $11.00 M extra
Credit Card Buyers
Former/Expired Subs
Income Select $11.00 M extra
Lifestyle $11.00 M extra
Mail Order Buyers
Motor Vehicle/RV Related
Paid $11.00 M extra
SCF $11.00 M extra
Source $11.00 M extra
State $11.00 M extra
Zip $11.00 M extra
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers and expires to a magazine for car enthusiasts with a passion for classic and high-performance Chevrolets
90% male, 7% female; average age 35.
Average unit of sale $23.99.

———- DATACARD DESCRIPTION ———-
SUPER CHEVY IS THE #1 CHEVROLET MAGAZINE OF THE ACTIVE “BOWTIE” ENTHUSIASTS, TRUCK OR CAR, INCLUDING CORVETTES AND THE LEGENDARY 55-57 CHEVYS. EACH ISSUE CONTAINS IN-DEPTH TECHNICIAL ARTICLES COVERING THE HOTTEST ENGINE COMBINATIONS, TRICK SUSPENSION AND BREAK TESTING, AND FULL-ON RESTORATION. THERE’S ALSO COMPLETE PRODUCT REVIEW., UP-TO-THE-MINUTE NEWS AND EVENT COVERAGE, AS WELL AS FOUR EXCITING TECH TALK COLUMS WRITTEN BY INDUSTRY EXPERTS ON CHEVELLES, CAMAROS, NOVAS, AND 55-57 CHEVYS.
SUBSCRIBERS ARE DRIVERS WITH A PASSION FOR COLORFUL CHEVY SHOW CARS AND SUPER CHEVY PUTS THEM BEHIND THE WHEEL AND UNDER THE HOOD OF THE MOST EXCITING PERFORMANCE VECHICLES. THEY ARE INTERESTED IN THE LATEST LOW-BUCK PERFORMANCE TIPS, STEP-BY-STEP RESTORATION INSTRUCTIONS, AND EXCITING PHOTOGRAPHY OF THE MOST AMAZING, HIGH PERFORMANCE CARS INCLUDED IN EACH ISSUE.
MEDIUM HOUSEHOLD INCOME $77,683.

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
43% Direct Response DTP

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $55.00 fee
Diskette $125.00 fee
FTP/Modem/BBS $55.00 fee
Cartridge $75.00 fee