Super Street

———- SRDS UPDATED/CONFIRMED ———-
Mar 7, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 10,000.

Selections Counts Price per/M
Active subscribers 11,247 $110.00
6 month Hotline subscribers 3,894 +6.00
12 month former subscribers 11,801 $85.00

(*) Non-competitive catalog, 80.00/M; fundraiser rate, 75.00/M
Net name arrangement: Gross billing only

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
1 Month hotline $21.00 M extra
3 Month Hotline $16.00 M extra
6 Month Hotline $11.00 M extra
12 Month Hotline
Age $11.00 M extra
Credit Card Buyers $11.00 M extra
Direct To Publisher (DTP)
Former/Expired Subs
Income Select $11.00 M extra
Key Coding $2.00 M extra
Lifestyle $11.00 M extra
Mail Order Buyers $11.00 M extra
Motor Vehicle/RV Related
Paid $11.00 M extra
SCF $11.00 M extra
Source $11.00 M extra
State $11.00 M extra
Zip $11.00 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers and expires to a magazine for compact performance car enthusiasts
86% male, 6% female; average age 22.
Average unit of sale $22.97.

———- DATACARD DESCRIPTION ———-
SUPER STREET IS DEDICATED TO THE PERSONALIZATION AND PERFORMANCE ENHANCEMENT OF COMPACT CARS FROM ASIA, EUROPE AND THE UNITED STATES. THE MAGAZINE COMBINES EXTENSIVE TECHNICAL INFORMATION WITH UNPARALLELED FEATURE COVERAGE OF THE FAST-GROWING AFTERMARKET IN PERFORMANCE COMPACT CARS. EACH ISSUE CONTAINS EXPERT TECHNICAL ARTICLES ON HOW TO IMPROVE PERFORMANCE; IN-DEPTH REVIEWS OF THE LATEST AFTERMARKET IMPORT CAR PARTS AND UPGRADES; BEHIND-THE-SCENES COVERAGE OF THE HOTTEST IMPORT CAR SHOWS AND EVENTS AND SPECIAL FEATURE ARTICLES ON TODAY’S TOP RACERS AND READER’S RIDES.
SUPER STREET SUBSCRIBERS ARE PART OF THE TUNER CULTURE INTERESTED IN COMPLETE ENGINE BUILDUPS AND ENGIN SWAPS, SUSPENSION MODIFICATIONS AND TIRE AND WHEEL SELECTION, TIPS ON CHOOSING THE RIGHT INSTALLATION FACILITY, AND INFORMATION ON HOW TO SELECT THE APPROPRIATE POWER AND PERFORMANCE COMBINATIONS. THEY ALSO TURN TO SUPERSTREET FOR GUIDANCE ON APPEARANCE BOLT-ONS AND COSMETIC ENHANCEMENTS IN ORDER TO MAKE STRONG VISUAL STATEMENTS WITH THEIR MODIFIED COMPACTS.
MEDIAN HOUSEHOLD INCOME: $52,286.

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
81% Direct Response DTP

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Diskette $125.00 fee
Cartridge $75.00 fee
E-mail $55.00 fee
Modem/FTP/BBS $55.00 fee