Super Street

———- SRDS UPDATED/CONFIRMED ———-
Mar 7, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 10,000.

SelectionsCountsPrice per/M
Active subscribers11,247$110.00
6 month Hotline subscribers3,894+6.00
12 month former subscribers11,801$85.00

(*) Non-competitive catalog, 80.00/M; fundraiser rate, 75.00/M
Net name arrangement: Gross billing only

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
1 Month hotline$21.00Mextra
3 Month Hotline$16.00Mextra
6 Month Hotline$11.00Mextra
12 Month Hotline
Age$11.00Mextra
Credit Card Buyers$11.00Mextra
Direct To Publisher (DTP)
Former/Expired Subs
Income Select$11.00Mextra
Key Coding$2.00Mextra
Lifestyle$11.00Mextra
Mail Order Buyers$11.00Mextra
Motor Vehicle/RV Related
Paid$11.00Mextra
SCF$11.00Mextra
Source$11.00Mextra
State$11.00Mextra
Zip$11.00Mextra
———- SUMMARY DESCRIPTION ———-
Subscribers and expires to a magazine for compact performance car enthusiasts
86% male, 6% female; average age 22.
Average unit of sale $22.97.

———- DATACARD DESCRIPTION ———-
SUPER STREET IS DEDICATED TO THE PERSONALIZATION AND PERFORMANCE ENHANCEMENT OF COMPACT CARS FROM ASIA, EUROPE AND THE UNITED STATES. THE MAGAZINE COMBINES EXTENSIVE TECHNICAL INFORMATION WITH UNPARALLELED FEATURE COVERAGE OF THE FAST-GROWING AFTERMARKET IN PERFORMANCE COMPACT CARS. EACH ISSUE CONTAINS EXPERT TECHNICAL ARTICLES ON HOW TO IMPROVE PERFORMANCE; IN-DEPTH REVIEWS OF THE LATEST AFTERMARKET IMPORT CAR PARTS AND UPGRADES; BEHIND-THE-SCENES COVERAGE OF THE HOTTEST IMPORT CAR SHOWS AND EVENTS AND SPECIAL FEATURE ARTICLES ON TODAY’S TOP RACERS AND READER’S RIDES.
SUPER STREET SUBSCRIBERS ARE PART OF THE TUNER CULTURE INTERESTED IN COMPLETE ENGINE BUILDUPS AND ENGIN SWAPS, SUSPENSION MODIFICATIONS AND TIRE AND WHEEL SELECTION, TIPS ON CHOOSING THE RIGHT INSTALLATION FACILITY, AND INFORMATION ON HOW TO SELECT THE APPROPRIATE POWER AND PERFORMANCE COMBINATIONS. THEY ALSO TURN TO SUPERSTREET FOR GUIDANCE ON APPEARANCE BOLT-ONS AND COSMETIC ENHANCEMENTS IN ORDER TO MAKE STRONG VISUAL STATEMENTS WITH THEIR MODIFIED COMPACTS.
MEDIAN HOUSEHOLD INCOME: $52,286.

SRDS Classification
USAConsumer508Automotive

———- LIST SOURCE ———-

SourceNote
81% Direct ResponseDTP

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Diskette$125.00fee
Cartridge$75.00fee
E-mail$55.00fee
Modem/FTP/BBS$55.00fee