TEN – The Enthusiast Network Modeling Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Mar 8, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 75,000.

Selections Counts Price per/M
Total list / Active subscribers 2,076,585 *$110.00
1 month subscribers 103,589 +16.00
   3 month 279,427 +11.00
   6 month 646,709 +6.00
12 month expires 840,292 $85.00

(*) Non-competitive catalog 80.00/M; fundraiser rate 75.00/M; scoring fee 25.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Run Charge $10.00 M extra
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
Active subscribers who subscribe to The Enthusiast Network by different model types.
71% male, 24% female.

———- DATACARD DESCRIPTION ———-
TEN – THE ENTHUSIAST NETWORK HAS ONE OF THE LARGEST MALE ENTHUSIAST DATABASES ON THE MARKET TODAY. THEIR PUBLICATIONS COVER ALMOST ALL MAJOR MALE INTERESTS GROUPS SUCH AS AUTOMOTIVE, HIGH-TECH, AND ACTION SPORTS. THEY HAVE OVER SIXTY INDIVIDUAL TITLES INCLUDING WELL KNOWN MAGAZINES SUCH AS MOTOR TREND, AUTOMOTIVE MAGAZINE, HOT ROD, STEREOPHILE AND SURFING. THE TEN DATABASE CONSISTS OF SERIOUS HOBBYISTS AND SPORTSMEN. THEY ARE NOT JUST SPECTATORS, THEY ARE DOERS, ACTIVE AND PASSIONATE ABOUT THEIR SPORT OR INTEREST. THESE MEN MAINTAIN HOUSEHOLDS WITH ABOVE AVERAGE INCOMES, THEY ARE EDUCATED WITH MAJORITY BEING OVER THIRTY FIVE YEARS OLD AND MARRIED.
TEN – THE ENTHUSIAST NETWORK OFFERS THREE CUSTOM PREDICTIVE MODELS TO HELP MAILERS BETTER PENETRATE THE WEALTH OF HIGH QUALITY CONSUMERS ON THEIR DATABASE OF OVER THREE MILLION MALE ENTHUSIASTS. THEY ARE AS FOLLOWS: GOOD CUSTOMER MATCH MODEL, PSEUDO-REGRESSION MODEL AND MAILED REGRESSION MODEL. THERE ARE NO UP-FRONT COSTS FOR BUILDING A MODEL, BUT A COMMITMENT OF 75,000 RECORDS MAIKED IN THE FIRST TWELVE MONTHS IS REQUIRED.

SRDS Classification
USA Consumer 564 Magazines (General)

———- LIST SOURCE ———-

Source Note
61% Direct Response DTP

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $55.00 fee
FTP $55.00 fee