Trailer Life Magazine

———- SRDS UPDATED/CONFIRMED ———-
Jun 16, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Universe/Base Rate 133,991 $110.00
Paid Subscribers
   30 day paid subscribers 6,885 +16.00
   90 day paid subscribers 21,075 +11.00
   6 month paid subscribers 45,824 +6.00
   Active paid subscribers 133,991 $110.00
   12 month expires 46,404 $75.00

(*) Non-affinity catalog rate, 80.00/M; fundraiser rate, 75.00/M
Net name arrangement (50,000 min) 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Run Charge $10.00 M extra
1 Month Hotline $16.00 M extra
3 Month Hotline $11.00 M extra
6 Month Hotlline $6.00 M extra
State $11.00 M extra
SCF $11.00 M extra
Zip $11.00 M extra
Gender $11.00 M extra
Renewals $6.00 M extra
Key Coding $2.00 M extra
12 Month Hotline
Active Subscribers
Direct To Publisher (DTP)
Former/Expired Subs
Motor Vehicle/RV Related
Source $6.00 M extra
———- SUMMARY DESCRIPTION ———-
America’s favorite publication of trailer enthusiasts.
Average age 60.
Average unit of sale $15.97.

———- DATACARD DESCRIPTION ———-
TRAILER LIFE MAGAZINE IS AMERICA’S FAVORITE PUBLICATION OF TRAILER ENTHUSIASTS. EACH ISSUE PROVIDES ENJOYABLE TRAVEL TIPS FOR THE FAMILY, REVIEWS OF THE LATEST TRAILERS AND EQUIPMENT, TIPS AND TECHNICAL INFORMATION FOR ROAD TRIPS.
READERS OF TRAILER LIFE MAGAZINE ARE AFFLUENT ADULTS WITH THE FREE AND DISPOSABLE INCOME NECESSARY TO ENJOY A CAREFREE LIFE OF TRAVEL AND RECREATION. THEY TEND TO BUY MORE EXPENSIVE RVS, SPEND MORE TIME EQUIPPING THEM, AND USE THEM MORE OFTEN. AVERGAGE HOUSEHOLD INCOME $69,612. 90% MARRIED, 54% RETIRED, 92% OWN AN RV, 87% PURCHASED EQUIPMENT AND ACCESSORIES IN PAST YEAR, 81% OWN A PERSONAL COMPUTER, AVERAGE RV PURCHASE PRICE 31,886, AVERAGE EXPENDITURE PER DAY RVING $91.00, NIGHT SPENT IN PRIVATE CAMPGROUND 29, NIGHTS SPENT IN PUBLIC CAMPGROUND 11.

SRDS Classification
USA Consumer 606 Travel

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
FTP $50.00 fee
Modem $50.00 fee
BBS $50.00 fee
CD ROM $50.00 fee