Trailer Life Magazine

———- SRDS UPDATED/CONFIRMED ———-
Jun 16, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

SelectionsCountsPrice per/M
Universe/Base Rate133,991$110.00
Paid Subscribers
   30 day paid subscribers6,885+16.00
   90 day paid subscribers21,075+11.00
   6 month paid subscribers45,824+6.00
   Active paid subscribers133,991$110.00
   12 month expires46,404$75.00

(*) Non-affinity catalog rate, 80.00/M; fundraiser rate, 75.00/M
Net name arrangement (50,000 min) 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Run Charge$10.00Mextra
1 Month Hotline$16.00Mextra
3 Month Hotline$11.00Mextra
6 Month Hotlline$6.00Mextra
State$11.00Mextra
SCF$11.00Mextra
Zip$11.00Mextra
Gender$11.00Mextra
Renewals$6.00Mextra
Key Coding$2.00Mextra
12 Month Hotline
Active Subscribers
Direct To Publisher (DTP)
Former/Expired Subs
Motor Vehicle/RV Related
Source$6.00Mextra
———- SUMMARY DESCRIPTION ———-
America’s favorite publication of trailer enthusiasts.
Average age 60.
Average unit of sale $15.97.

———- DATACARD DESCRIPTION ———-
TRAILER LIFE MAGAZINE IS AMERICA’S FAVORITE PUBLICATION OF TRAILER ENTHUSIASTS. EACH ISSUE PROVIDES ENJOYABLE TRAVEL TIPS FOR THE FAMILY, REVIEWS OF THE LATEST TRAILERS AND EQUIPMENT, TIPS AND TECHNICAL INFORMATION FOR ROAD TRIPS.
READERS OF TRAILER LIFE MAGAZINE ARE AFFLUENT ADULTS WITH THE FREE AND DISPOSABLE INCOME NECESSARY TO ENJOY A CAREFREE LIFE OF TRAVEL AND RECREATION. THEY TEND TO BUY MORE EXPENSIVE RVS, SPEND MORE TIME EQUIPPING THEM, AND USE THEM MORE OFTEN. AVERGAGE HOUSEHOLD INCOME $69,612. 90% MARRIED, 54% RETIRED, 92% OWN AN RV, 87% PURCHASED EQUIPMENT AND ACCESSORIES IN PAST YEAR, 81% OWN A PERSONAL COMPUTER, AVERAGE RV PURCHASE PRICE 31,886, AVERAGE EXPENDITURE PER DAY RVING $91.00, NIGHT SPENT IN PRIVATE CAMPGROUND 29, NIGHTS SPENT IN PUBLIC CAMPGROUND 11.

SRDS Classification
USAConsumer606Travel

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee
FTP$50.00fee
Modem$50.00fee
BBS$50.00fee
CD ROM$50.00fee