Truck Trend Magazine (Source Interlink Media)

———- SRDS UPDATED/CONFIRMED ———-
Mar 9, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe41,466*$110.00
Active subscribers41,466$110.00
3 month Hotline subscribers3,618+11.00
6 month Hotline subscribers9,892+6.00
12 month Former subscribers6,418$85.00

(*) Catalog rate (non-endemic), 80.00/M. Non-reciprocal, plus 20.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
1 Month Hotline$21.00Mextra
12 Month Hotline
3 Month Hotline$16.00Mextra
6 Month Hotline$11.00Mextra
Active Subscribers
Credit Card Buyers$11.00Mextra
Direct To Publisher (DTP)
Former/Expired Subs
Gender$11.00Mextra
Key Coding$2.00Mextra
Mail Order Buyers$11.00Mextra
Motor Vehicle/RV Related
Paid$11.00Mextra
SCF$11.00Mextra
Source$11.00Mextra
State$11.00Mextra
Zip$11.00Mextra
———- SUMMARY DESCRIPTION ———-
Subscribers and expires to a magazine of information for new-model shoppers as well as the avid truck enthusiast.
93% male, 4% female; average age 49.
Average unit of sale $19.94.

———- DATACARD DESCRIPTION ———-
TRUCK TREND IS A VITAL SOURCE OF INFORMATION FOR NEW-MODEL SHOPPERS, AS WELL AS THE AVID TRUCK ENTHUSIAST. COVERING LIGHT TRUCKS, THE INDUSTRY’S HOTTEST MARKET SEGMENT INCLUDE PICKUPS, SPORT-UTILITY VEHICLES, AND CROSSOVERS. TRUCK TREND TESTS AND REPORTS ON ALL MODELS OF TRUCKS AND PROVIDES VALUABLE INFORMATION ITS OPINION-LEADING READERS WANT TO KNOW ABOUT: PERFORMANCE, FUNCTION, WHAT TO BUY, HOW TO USE IT AND WHERE TO GO WITH THEIR VEHICLES. TRUCK TREND PROVIDES READERS WITH AN IN-DEPTH PEEK AT FUTURE PICKUP AND SUV CONCEPTS FROM THE U.S., JAPANESE AND EUROPEAN AUTOMOTIVE MANUFACTURERS, AS WELL AS THE LATEST “MUST HAVE” AFTERMARKET PRODUCTS. IF IT’S ABOUT TRUCKS, SUV OR CROSSOVERS, YOU’LL FIND IT IN TRUCK TREND MAGAZINE.
MEDIAN HOUSEHOLD INCOME: $70,900
59.8% ATTENDED/GRADUATED COLLEGE

SRDS Classification
USAConsumer508Automotive

———- LIST SOURCE ———-

SourceNote
83% Direct ResponseDTP

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Diskette$125.00fee
Cartridge$75.00fee
E-mail$55.00fee
FTP/Modem/BBS$55.00fee