Truck Trend Magazine (Source Interlink Media)

———- SRDS UPDATED/CONFIRMED ———-
Mar 9, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 10,000.

Selections Counts Price per/M
Total universe 41,466 *$110.00
Active subscribers 41,466 $110.00
3 month Hotline subscribers 3,618 +11.00
6 month Hotline subscribers 9,892 +6.00
12 month Former subscribers 6,418 $85.00

(*) Catalog rate (non-endemic), 80.00/M. Non-reciprocal, plus 20.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
1 Month Hotline $21.00 M extra
12 Month Hotline
3 Month Hotline $16.00 M extra
6 Month Hotline $11.00 M extra
Active Subscribers
Credit Card Buyers $11.00 M extra
Direct To Publisher (DTP)
Former/Expired Subs
Gender $11.00 M extra
Key Coding $2.00 M extra
Mail Order Buyers $11.00 M extra
Motor Vehicle/RV Related
Paid $11.00 M extra
SCF $11.00 M extra
Source $11.00 M extra
State $11.00 M extra
Zip $11.00 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers and expires to a magazine of information for new-model shoppers as well as the avid truck enthusiast.
93% male, 4% female; average age 49.
Average unit of sale $19.94.

———- DATACARD DESCRIPTION ———-
TRUCK TREND IS A VITAL SOURCE OF INFORMATION FOR NEW-MODEL SHOPPERS, AS WELL AS THE AVID TRUCK ENTHUSIAST. COVERING LIGHT TRUCKS, THE INDUSTRY’S HOTTEST MARKET SEGMENT INCLUDE PICKUPS, SPORT-UTILITY VEHICLES, AND CROSSOVERS. TRUCK TREND TESTS AND REPORTS ON ALL MODELS OF TRUCKS AND PROVIDES VALUABLE INFORMATION ITS OPINION-LEADING READERS WANT TO KNOW ABOUT: PERFORMANCE, FUNCTION, WHAT TO BUY, HOW TO USE IT AND WHERE TO GO WITH THEIR VEHICLES. TRUCK TREND PROVIDES READERS WITH AN IN-DEPTH PEEK AT FUTURE PICKUP AND SUV CONCEPTS FROM THE U.S., JAPANESE AND EUROPEAN AUTOMOTIVE MANUFACTURERS, AS WELL AS THE LATEST “MUST HAVE” AFTERMARKET PRODUCTS. IF IT’S ABOUT TRUCKS, SUV OR CROSSOVERS, YOU’LL FIND IT IN TRUCK TREND MAGAZINE.
MEDIAN HOUSEHOLD INCOME: $70,900
59.8% ATTENDED/GRADUATED COLLEGE

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
83% Direct Response DTP

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Diskette $125.00 fee
Cartridge $75.00 fee
E-mail $55.00 fee
FTP/Modem/BBS $55.00 fee