Ultimate NASCAR Enthusiasts Multi Channel

———- SRDS UPDATED/CONFIRMED ———-
Nov 23, 2013

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2010
Minimum order 5,000.

Selections Counts Price per/M
Total members 1,963,910 *$80.00
Email 436,658 $125.00
Email/direct mail 436,658 $200.00

(*) Telemarketing 20.00/M: fundraiser rate, 65.00/M; demographic & lifestyle enehnacements, 10.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Creative Split Per Extra Creative $175.00 fee
Credit Card $10.00 M extra
Demographic And Lifestyle $10.00 M extra
Gender/Sex $5.00 M extra
Image Hosting For Email $400.00 M extra
Phone Number $20.00 M extra
Run Charges $8.00 M extra
SCF $5.00 M extra
State $5.00 M extra
Zip $6.00 M extra
Key Coding $3.00 M extra
———- SUMMARY DESCRIPTION ———-
Race fans that attend NASCAR events or watch them on television.
87% male, 13% female; ages 35-59.

———- DATACARD DESCRIPTION ———-
AUTO RACING IS THE #1 SPECTATOR SPORT IN THE WORLD! THIS FILE CONSISTS OF AVID RACE FANS THAT ATTEND NASCAR EVENTS OR WATCH THEM ON TELEVISION. THEY ARE COMMITTED TO THEIR SPORT AND BASE THEIR LIFESTYLE AROUND IT. THESE RACECAR FANS WERE MODELED FROM SELF-REPORTED SURVEY DATA.
RECOMMENDED USAGE: ALL AUTOMOBILE PRODUCT AND AUTO RACING OFFERS, MALE ORIENTED OFFERS, TRAVEL & LEISURE OFFERS, HIGH LIFESTYLE PRODUCTS, APPAREL, JEWELRY, MID-HIGH TICKET GENERAL MERCHANDISE, COLLECTIBLES, HOME PRODUCTS, TELEMARKETING, HEALTH, CREDIT CARDS, INSURANCE, SELF IMPROVEMENT, PUBLISHING, BOOKS, ELECTRONICS, CD AND RECORD CLUBS, FUNDRAISING, INTERNET AND COMPUTER OFFERS.
82% HOMEOWNERS
60% MARRIED
AVERAGE INCOME: $100,000

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
Direct Response

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Cheshire Labels, 4-up
Pressure Sensitive Labels $8.00 M extra
Diskette $30.00 fee Cartridge
CD ROM $40.00 fee
Email Suppressionminimum Of 300.00 Flat $5.00 M extra
Email Transmission Minimum Of 400.00 Flat $40.00 M extra