Ultimate NASCAR Enthusiasts Multi Channel

———- SRDS UPDATED/CONFIRMED ———-
Nov 23, 2013

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2010
Minimum order 5,000.

SelectionsCountsPrice per/M
Total members1,963,910*$80.00
Email436,658$125.00
Email/direct mail436,658$200.00

(*) Telemarketing 20.00/M: fundraiser rate, 65.00/M; demographic & lifestyle enehnacements, 10.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Creative Split Per Extra Creative$175.00fee
Credit Card$10.00Mextra
Demographic And Lifestyle$10.00Mextra
Gender/Sex$5.00Mextra
Image Hosting For Email$400.00Mextra
Phone Number$20.00Mextra
Run Charges$8.00Mextra
SCF$5.00Mextra
State$5.00Mextra
Zip$6.00Mextra
Key Coding$3.00Mextra
———- SUMMARY DESCRIPTION ———-
Race fans that attend NASCAR events or watch them on television.
87% male, 13% female; ages 35-59.

———- DATACARD DESCRIPTION ———-
AUTO RACING IS THE #1 SPECTATOR SPORT IN THE WORLD! THIS FILE CONSISTS OF AVID RACE FANS THAT ATTEND NASCAR EVENTS OR WATCH THEM ON TELEVISION. THEY ARE COMMITTED TO THEIR SPORT AND BASE THEIR LIFESTYLE AROUND IT. THESE RACECAR FANS WERE MODELED FROM SELF-REPORTED SURVEY DATA.
RECOMMENDED USAGE: ALL AUTOMOBILE PRODUCT AND AUTO RACING OFFERS, MALE ORIENTED OFFERS, TRAVEL & LEISURE OFFERS, HIGH LIFESTYLE PRODUCTS, APPAREL, JEWELRY, MID-HIGH TICKET GENERAL MERCHANDISE, COLLECTIBLES, HOME PRODUCTS, TELEMARKETING, HEALTH, CREDIT CARDS, INSURANCE, SELF IMPROVEMENT, PUBLISHING, BOOKS, ELECTRONICS, CD AND RECORD CLUBS, FUNDRAISING, INTERNET AND COMPUTER OFFERS.
82% HOMEOWNERS
60% MARRIED
AVERAGE INCOME: $100,000

SRDS Classification
USAConsumer508Automotive

———- LIST SOURCE ———-

SourceNote
Direct Response

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Cheshire Labels, 4-up
Pressure Sensitive Labels$8.00Mextra
Diskette$30.00feeCartridge
CD ROM$40.00fee
Email Suppressionminimum Of 300.00 Flat$5.00Mextra
Email Transmission Minimum Of 400.00 Flat$40.00Mextra