Vette

———- SRDS UPDATED/CONFIRMED ———-
Mar 2, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Dec 2014
Minimum order 10,000.

SelectionsCountsPrice per/M
Active U.S. subscribers25,848*$110.00
6 month hotline subscribers7,326+6.00
12 month expires6,822$85.00

(*) Non-competitive catalog, 80.00/M; fundraiser rate, 75.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
1 Month Hotline$21.00Mextra
12 Month Hotline
3 Month Hotline$16.00Mextra
6 Month Hotline$11.00Mextra
Active Subscribers
Age$11.00Mextra
Credit Card Buyers
Direct To Publisher (DTP)
Former/Expired Subs
Income Select$11.00Mextra
Lifestyle$11.00Mextra
Mail Order Buyers
Motor Vehicle/RV Related
Paid$11.00Mextra
SCF$11.00Mextra
Source$11.00Mextra
State$11.00Mextra
Zip$11.00Mextra
Key Coding$2.00Mextra
———- SUMMARY DESCRIPTION ———-
Subscribers and expires to a magazine written for the early and late model Corvette enthusiast.
93% male, 4% female; average age 49.
Average unit of sale $27.95.

———- DATACARD DESCRIPTION ———-
VETTE IS THE PREMIER MAGAZINE WRITTEN FOR THE EARLY AND LATE-MODEL CORVETTE ENTHUSIAST. EACH ISSUE COVERS THE CORVETTE HOBBY FROM THE CAR, TO THE PEOPLE, THE EVENTS AND THE PARTS. FROM NEW MODEL ROAD TESTS TO TRACK COMPARISONS OF OLDER MODELS, VETTE KEEPS ITS READERS INFORMED.
VETTE ALSO FEATURES HOW-TO ARTICLES ON MODIFYING FOR BETTER PERFORMANCE, HANDLING, COMFORT AND CUSTOMIZING FOR INDIVIDUAL EXPRESSION. THESE AVID AUTO ENTHUSIASTS ATTEND CAR SHOWS, COLLECTOR AUCTIONS AND SPEND THOUSANDS OF DOLLARS PER YEAR ON TOOLS, EQUIPMENT AND PARTS.
AVERAGE HOUSEHOLD INCOME: $60,000
AVERAGE SPENT ON PARTS AND ACCESSORIES DURING THE LAST 12 MONTHS: $1,694
66% MARRIED
74% COLLEGE EDUCATED
90% AUTO MAINTENANCE, PERSONALLY PERFORMED

SRDS Classification
USAConsumer508Automotive

———- LIST SOURCE ———-

SourceNote
77% Direct ResponseDTP

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Diskette$125.00fee
Cartridge$75.00fee
E-mail$55.00fee
FTP/Modem/BBS$55.00fee