Vette

———- SRDS UPDATED/CONFIRMED ———-
Mar 2, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Dec 2014
Minimum order 10,000.

Selections Counts Price per/M
Active U.S. subscribers 25,848 *$110.00
6 month hotline subscribers 7,326 +6.00
12 month expires 6,822 $85.00

(*) Non-competitive catalog, 80.00/M; fundraiser rate, 75.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
1 Month Hotline $21.00 M extra
12 Month Hotline
3 Month Hotline $16.00 M extra
6 Month Hotline $11.00 M extra
Active Subscribers
Age $11.00 M extra
Credit Card Buyers
Direct To Publisher (DTP)
Former/Expired Subs
Income Select $11.00 M extra
Lifestyle $11.00 M extra
Mail Order Buyers
Motor Vehicle/RV Related
Paid $11.00 M extra
SCF $11.00 M extra
Source $11.00 M extra
State $11.00 M extra
Zip $11.00 M extra
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers and expires to a magazine written for the early and late model Corvette enthusiast.
93% male, 4% female; average age 49.
Average unit of sale $27.95.

———- DATACARD DESCRIPTION ———-
VETTE IS THE PREMIER MAGAZINE WRITTEN FOR THE EARLY AND LATE-MODEL CORVETTE ENTHUSIAST. EACH ISSUE COVERS THE CORVETTE HOBBY FROM THE CAR, TO THE PEOPLE, THE EVENTS AND THE PARTS. FROM NEW MODEL ROAD TESTS TO TRACK COMPARISONS OF OLDER MODELS, VETTE KEEPS ITS READERS INFORMED.
VETTE ALSO FEATURES HOW-TO ARTICLES ON MODIFYING FOR BETTER PERFORMANCE, HANDLING, COMFORT AND CUSTOMIZING FOR INDIVIDUAL EXPRESSION. THESE AVID AUTO ENTHUSIASTS ATTEND CAR SHOWS, COLLECTOR AUCTIONS AND SPEND THOUSANDS OF DOLLARS PER YEAR ON TOOLS, EQUIPMENT AND PARTS.
AVERAGE HOUSEHOLD INCOME: $60,000
AVERAGE SPENT ON PARTS AND ACCESSORIES DURING THE LAST 12 MONTHS: $1,694
66% MARRIED
74% COLLEGE EDUCATED
90% AUTO MAINTENANCE, PERSONALLY PERFORMED

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
77% Direct Response DTP

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Diskette $125.00 fee
Cartridge $75.00 fee
E-mail $55.00 fee
FTP/Modem/BBS $55.00 fee