Whitetail Institute Of North America

———- SRDS UPDATED/CONFIRMED ———-
Apr 19, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Total universe 120,885 $100.00

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
State $6.00 M extra
SCF $6.00 M extra
Zip $6.00 M extra
Key Coding $2.00 M extra
Gender $6.00 M extra
———- SUMMARY DESCRIPTION ———-
Deer hunters who bought products and guidance on how to improve the quality of their deer herds.
92% male; average age 42.
Average unit of sale $200.

———- DATACARD DESCRIPTION ———-
FOUNDED BY WELL-KNOWN SPORTSMAN RAY SCOTT, WHITETAIL INSTITUTE OF NORTH AMERICA PROVIDES SERIOUS DEER HUNTERS WITH PRODUCTS AND GUIDANCE ON HOW TO IMPROVE THE QUALITY OF THEIR DEER HERDS. EACH OF THESE OUTDOORSMEN HAVE PURCHASED ONE OF SEVERAL PRODUCTS INCLUDING A PROPRIETARY SEED MIX, IMPERIAL WHITETAIL BRAND CLOVER, FOR FOOD PLOTS. OTHER PRODUCTS INCLUDE ADDITIONAL SEED BLENDS, VITAMINS, MINERALS AND HOW TO VIDEOS ON PRODUCING RECORD DEER.
AFTER PURCHASING ONE OF THE PRODUCTS THESE BUYERS RECEIVE A THREE-YEAR SUBSCRIPTION TO WHITETAIL NEWS. PUBLISHED QUARTERLY, THIS PUBLICATIONS EDITORIAL CONTENT IS FILLED WITH HOW TO IDEAS FOR DEER MANAGEMENT, CONSERVATION METHODS, HUNTING SAFETY, WILD GAME RECIPES, ETC.
AVERAGE INCOME: $74,800
60% OWN AN AVERAGE OF 94 ACRES OF LAND

SRDS Classification
USA Consumer 546 Fishing & Hunting

———- LIST SOURCE ———-

Source Note
Direct Mail
Space Ads

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee