American Bar Association Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Mar 3, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Dec 2014
Minimum order 5,000.

Selections Counts Price per/M
ABA legal professionals 1,381,570 $140.00
ABA members 449,603 $150.00
ABA legal pros@bus. add. 953,620 +11.00
ABA legal pros@home add 720,065 +11.00
Committee members 155,862 +20.00
ABA students 65,382 +8.00
ABA legal professionals (joined special groups);
   Administrative law 24,023 +25.00
   Affordable housing 11,126 +25.00
   Air & Space law 5,661 +25.00
   Antitrust law 11,628 +25.00
   Business law 86,747 +25.00
   Connunications law 9,658 +25.00
   Construction industry forum 8,636 +25.00
   Criminal justice 35,249 +25.00
   Dispute resolution 23,780 +25.00
   Entertainment & sports industry 8,611 +25.00
   Environment energy & resource 15,177 +25.00
   Family law 19,067 +25.00
   General practice 44,181 +25.00
   Government & public sector 22,765 +25.00
   Health law forum 16,387 +25.00
   Individual rights & responsibilities 10,641 +25.00
   Intellectual property law 33,822 +25.00
   International law & practice 28,029 +25.00
   Judges-appellate 1,717 +25.00
   Judges-administrative 465 +25.00
   Judges-federal trial 503 +25.00
   Judges-special court 450 +25.00
   Judges-state trial lawyers 1,367 +25.00
   Judges-lawyers 1,802 +25.00
   Labor/employment law 34,992 +25.00
   Law practice management 26,038 +25.00
   Legal education & admissions 15,406 +25.00
   Litigation 90,676 +25.00
   Public contract law 9,697 +25.00
   Public utility & comm. law 6,335 +25.00
   Real property, probate & trust law 38,252 +25.00
   Science & technology 12,552 +25.00
   Senior lawyers division law 4,541 +25.00
   State & Local government law 13,456 +25.00
   Taxation 26,540 +25.00
   Tort/insurance practice law 39,851 +25.00
   Young lawyers division 162,042 +25.00
Self reported areas:ABS
   Administration & regulatory law (1025) 22,110 +25.00
   Admiralty & maritime law (1030) 5,220 +25.00
   Antitrust law (1090) 13,725 +25.00
   Appelate practice 10,611 +25.00
   Arbitration aviation & space technology 9,025 +25.00
   Banking law (1130) 33,164 +25.00
   Bankruptcy/insolvency/reorganization (1135) 24,145 +25.00
   Biotechnology (1155) 5,751 +25.00
   Business law (1175) 36,343 +25.00
   Children’s law (1200) 3,544 +25.00
   Civil law (1210) 5,889 +25.00
   Civil rights (1220) 23,325 +25.00
   Collections 6,600 $140.00
   Commercial transactions 30,051 $140.00
   Constitution law (1285) 18,351 +25.00
   Construction law (1290) 13,962 +25.00
   Consumer law (1295) 10,161 +25.00
   Corporate law (1310) 71,040 +25.00
   Criminal law – private defense (1330) 28,960 +25.00
   Criminal law – prosecution (1335) 19,450 +25.00
   Criminal law – public defense (1340) 14,541 +25.00
   Disability law (1380) 8,745 +25.00
   Dispute resolution (1385) 14,176 +25.00
   E-commerce 17,003 +25.00
   Education law (1425) 8,460 +25.00
   Elder law (1435) 15,130 +25.00
   Employee benefits (1455) 12,693 +25.00
   Energy law (1460) 9,707 +25.00
   Entertainment & sports law (1465) 17,113 +25.00
   Environment (1470) 20,883 +25.00
   Family law (1500) 41,106 +25.00
   First amendant law 8,626 +25.00
   Franchising (1530) 3,280 +25.00
   General practice (1550) 23,201 +25.00
   Government – federal level (1575) 16,457 +25.00
   Government – local & urban (1585) 9,513 +25.00
   Government – state level (1580) 12,419 +25.00
   Health law (1605) 18,624 +25.00
   Housing and urban development (1620) 5,499 +25.00
   Human rights (1630) 10,359 +25.00
   Immigration (1635) 16,514 +25.00
   Insurance defense (1660) 21,698 +25.00
   Insurance law (1665) 20,983 +25.00
   Intellectual property law (1670) 33,097 +25.00
   International law (1675) 22,051 +25.00
   Internet / ecommorce 16,931 +25.00
   Judges/judicial (1690) 10,019 +25.00
   Labor & employment law (1710) 20,547 +25.00
   Labor & employment law – union (1715) 4,483 +25.00
   Labor & employment law – management (1720) 18,168 +25.00
   Labor & employment law – employee 5,418 +25.00
   Land use law (1735) 4,835 +25.00
   Law practice management 8,855 +25.00
   Law practice marketing 6,399 +25.00
   Legal education & bar administration (1780) 6,528 +25.00
   Legislation (1790) 4,456 +25.00
   Litigation – general civil (1815) 64,626 +25.00
   Litigation – commercial (1820) 33,965 +25.00
   Matrimonial law (1830) 15,731 +25.00
   Mediation law 9,671 +25.00
   Medical malpractice (1845) 14,107 +25.00
   Mental health law (1855) 3,939 +25.00
   Mergers & acquisitions (1865) 19,314 +25.00
   Military law (1875) 4,071 +25.00
   Natural resources law (1920) 718 +25.00
   Negligence (1925) 3,452 +25.00
   Non-profit / exempt orgs 13,750 +25.00
   Partnerships & lics 7,375 +25.00
   Personal injury law (1980) 33,765 +25.00
   Probate and trust (2005) 27,708 +25.00
   Product liability law (2015) 14,878 +25.00
   Professional liability law 4,807 +25.00
   Professional Resp/ Ethics 5,845 +25.00
   Public contract law 4,658 +25.00
   Public utility law 2,753 +25.00
   Real estate law 48,619 +25.00
   Reglatory practice 14,661 +25.00
   Science & engineering (2120) 5,960 +25.00
   Securities law (2130) 23,547 +25.00
   Taxation-corporate (2170) 19,605 +25.00
   Taxation-personal (2175) 15,535 +25.00
   Technology law 6,049 +25.00
   Tort law 25,309 +25.00
   Transportion law (2220) 2,404 +25.00
   Trust & estate law 19,252 +25.00
   Wills 2,125 +25.00
   White collar crime law 5,683 +25.00
   Womens rights (2260) 10,560 +25.00
   Worker’s compensation (2265) 10,414 +25.00
   Zoning law (2270) 5,672 +25.00
Practice setting:
   Private practice 515,833 +25.00
   In-house corporate counsel 69,543 +25.00
   Government / judiciary 72,552 +25.00
   Law school faculty 15,712 +25.00
   Legal services/ public defender 13,394 +25.00
   Military 3,170 +25.00
Company sizes:
   Solo practice 121,371 +11.00
   2 – 5 lawyers 82,113 +11.00
   6 -9 lawyers 34,599 +11.00
   10 – 19 lawyers 41,565 +11.00
   20 – 49 lawyers 53,654 +11.00
   50 – 99 lawyers 34,570 +11.00
   100 + 220,753 +11.00
   250+ 181,183 +25.00

(*) Fundraiser rate 75.00/M, consumer catalog rate, 80.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
State $8.00 M extra
SCF $8.00 M extra
Zip $8.00 M extra
Gender $8.00 M extra
Age $8.00 M extra
Student $8.00 M extra
Admit To Bar $8.00 M extra
Category $25.00 M extra
Year Of Grad $8.00 M extra
Business/Home Address $11.00 M extra
Company Size $11.00 M extra
Education $20.00 M extra
Selection $25.00 M extra
Area Of Interest $25.00 M extra
Prac-setting $25.00 M extra
Committee Mem. $20.00 M extra
Book Buyers $20.00 M extra
Multi Part
Key Coding $5.00 M extra
One Per Company $5.00 M extra
———- SUMMARY DESCRIPTION ———-
Members of the American Bar Association,a voluntary professional association for the legal profession.
71% male, 29% female; average age 46.
Average unit of sale $350.

———- DATACARD DESCRIPTION ———-
THE AMERICAN BAR ASSOCIATION IS THE LARGEST VOLUNTARY PROFESSIONAL ASSOCIATION IN THE WORLD. AS THE NATIONAL VOICE OF THE LEGAL PROFESSION, THE ABA WORKS HARD TO MEET THE NEEDS OF THE LEGAL PROFESSIONALS, PROVIDING LAWYERS AND JUDGES WITH THE KNOWLEDGE AND TOOLS THEY NEED TO EXPAND THEIR CAREERS.
ABA MEMBERS RENEW 100% BY DIRECT MAIL, ARE DIRECT RESPONSE ORIENTED, AND PAY ANNUAL DUES FOR THE COMPREHENSIVE RANGE OF BENEFITS THAT MEMBERSHIP IN THE ABA AFFORDS THEM. IN ADDITION TO A SUBSCRIPTION TO THE AWARD WINNING ABA JOURNAL/THE LAWYER’S MAGAZINE, THEY RECEIVE SAVINGS ON HIGH-QUALITY PRODUCTS AND SERVICES FOR USE AT HOME, THE OFFICE, AND ON THE ROAD.
ABA MEMBERS AND SUBSCRIBERS TO THE ABA JOURNAL AND RELATED NEWSLETTERS ARE OPINION LEADERS, IN POSITIONS OF POWER. THESE LAWYERS STAY CONNECTED TO THE INFORMATION AND PRODUCTS THEY NEED TO COMPETE. THEY PURCHASE THE BEST TECHNOLOGY AS WELL AS INFORMATION ON CURRENT EVENTS AND BUSINESS. THEY SPEND A TREMENDOUS AMOUNT OF TIME READING, RESEARCHING AND RESPONDING.
THESE AFFLUENT PROFESSIONALS SPEND THEIR BUSINESS AND LEISURE HOURS TRAVELING, BUYING UPSCALE PRODUCTS AND SERVICES, WEARING HI-END CLOTHING, INVESTING IN REAL ESTATE AND OTHER FINANCIAL SECURITIES AND JUST BEING REGULAR PEOPLE. THEY ARE ATTORNEYS OF LARGE FIRMS AS WELL AS SOLO – SMALL FIRM BUSINESS OWNERS. THEY OWN SECOND HOMES AND INVESTMENT PROPERTIES. THEY BUY BOOKS AND OTHER MERCHANDISE, ATTEND SEMINARS, AND ARE GENEROUS FUNDRAISING DONORS.
THE ABA RENTAL LIST CONTAINS ATTORNEYS OF EVERY TYPE: INCLUDING SOLO, SMALL FIRM, GOVERNMENT, GENERAL IN-HOUSE COUNSEL, RETIRED, PRIVATE PRACTICE, LAW SCHOOL FACULTY, STUDENTS, ASSOCIATES, ETC.
THE ABA LIST IS IN THE TOP OF ITS CLASS. DELIVERABILITY OF THE ABA JOURNAL IS 99.8% SUCCESSFUL.
AVERAGE HHI: $232,300.00
AVERAGE NET WORTH: $1,223,000.00
100% COLLEGE DEGREE+
76% MARRIED
AVERAGE HOME VALUE: $411,400.00

SRDS Classification
USA Business 185 Legal

———- LIST SOURCE ———-

Source Note
Association/Memberships

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Cheshire Labels, 4-up
Pressure Sensitive Labels $7.50 M extra
Mag Tape $25.00 fee 9T 1600/6250 BPI
Cartridge $25.00 fee
E-mail $45.00 fee
CD-Rom $25.00 fee
FTP $35.00 fee
WAM!NET $35.00 fee