American Bar Association Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Mar 3, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Dec 2014
Minimum order 5,000.

SelectionsCountsPrice per/M
ABA legal professionals1,381,570$140.00
ABA members449,603$150.00
ABA legal pros@bus. add.953,620+11.00
ABA legal pros@home add720,065+11.00
Committee members155,862+20.00
ABA students65,382+8.00
ABA legal professionals (joined special groups);
   Administrative law24,023+25.00
   Affordable housing11,126+25.00
   Air & Space law5,661+25.00
   Antitrust law11,628+25.00
   Business law86,747+25.00
   Connunications law9,658+25.00
   Construction industry forum8,636+25.00
   Criminal justice35,249+25.00
   Dispute resolution23,780+25.00
   Entertainment & sports industry8,611+25.00
   Environment energy & resource15,177+25.00
   Family law19,067+25.00
   General practice44,181+25.00
   Government & public sector22,765+25.00
   Health law forum16,387+25.00
   Individual rights & responsibilities10,641+25.00
   Intellectual property law33,822+25.00
   International law & practice28,029+25.00
   Judges-appellate1,717+25.00
   Judges-administrative465+25.00
   Judges-federal trial503+25.00
   Judges-special court450+25.00
   Judges-state trial lawyers1,367+25.00
   Judges-lawyers1,802+25.00
   Labor/employment law34,992+25.00
   Law practice management26,038+25.00
   Legal education & admissions15,406+25.00
   Litigation90,676+25.00
   Public contract law9,697+25.00
   Public utility & comm. law6,335+25.00
   Real property, probate & trust law38,252+25.00
   Science & technology12,552+25.00
   Senior lawyers division law4,541+25.00
   State & Local government law13,456+25.00
   Taxation26,540+25.00
   Tort/insurance practice law39,851+25.00
   Young lawyers division162,042+25.00
Self reported areas:ABS
   Administration & regulatory law (1025)22,110+25.00
   Admiralty & maritime law (1030)5,220+25.00
   Antitrust law (1090)13,725+25.00
   Appelate practice10,611+25.00
   Arbitration aviation & space technology9,025+25.00
   Banking law (1130)33,164+25.00
   Bankruptcy/insolvency/reorganization (1135)24,145+25.00
   Biotechnology (1155)5,751+25.00
   Business law (1175)36,343+25.00
   Children’s law (1200)3,544+25.00
   Civil law (1210)5,889+25.00
   Civil rights (1220)23,325+25.00
   Collections6,600$140.00
   Commercial transactions30,051$140.00
   Constitution law (1285)18,351+25.00
   Construction law (1290)13,962+25.00
   Consumer law (1295)10,161+25.00
   Corporate law (1310)71,040+25.00
   Criminal law – private defense (1330)28,960+25.00
   Criminal law – prosecution (1335)19,450+25.00
   Criminal law – public defense (1340)14,541+25.00
   Disability law (1380)8,745+25.00
   Dispute resolution (1385)14,176+25.00
   E-commerce17,003+25.00
   Education law (1425)8,460+25.00
   Elder law (1435)15,130+25.00
   Employee benefits (1455)12,693+25.00
   Energy law (1460)9,707+25.00
   Entertainment & sports law (1465)17,113+25.00
   Environment (1470)20,883+25.00
   Family law (1500)41,106+25.00
   First amendant law8,626+25.00
   Franchising (1530)3,280+25.00
   General practice (1550)23,201+25.00
   Government – federal level (1575)16,457+25.00
   Government – local & urban (1585)9,513+25.00
   Government – state level (1580)12,419+25.00
   Health law (1605)18,624+25.00
   Housing and urban development (1620)5,499+25.00
   Human rights (1630)10,359+25.00
   Immigration (1635)16,514+25.00
   Insurance defense (1660)21,698+25.00
   Insurance law (1665)20,983+25.00
   Intellectual property law (1670)33,097+25.00
   International law (1675)22,051+25.00
   Internet / ecommorce16,931+25.00
   Judges/judicial (1690)10,019+25.00
   Labor & employment law (1710)20,547+25.00
   Labor & employment law – union (1715)4,483+25.00
   Labor & employment law – management (1720)18,168+25.00
   Labor & employment law – employee5,418+25.00
   Land use law (1735)4,835+25.00
   Law practice management8,855+25.00
   Law practice marketing6,399+25.00
   Legal education & bar administration (1780)6,528+25.00
   Legislation (1790)4,456+25.00
   Litigation – general civil (1815)64,626+25.00
   Litigation – commercial (1820)33,965+25.00
   Matrimonial law (1830)15,731+25.00
   Mediation law9,671+25.00
   Medical malpractice (1845)14,107+25.00
   Mental health law (1855)3,939+25.00
   Mergers & acquisitions (1865)19,314+25.00
   Military law (1875)4,071+25.00
   Natural resources law (1920)718+25.00
   Negligence (1925)3,452+25.00
   Non-profit / exempt orgs13,750+25.00
   Partnerships & lics7,375+25.00
   Personal injury law (1980)33,765+25.00
   Probate and trust (2005)27,708+25.00
   Product liability law (2015)14,878+25.00
   Professional liability law4,807+25.00
   Professional Resp/ Ethics5,845+25.00
   Public contract law4,658+25.00
   Public utility law2,753+25.00
   Real estate law48,619+25.00
   Reglatory practice14,661+25.00
   Science & engineering (2120)5,960+25.00
   Securities law (2130)23,547+25.00
   Taxation-corporate (2170)19,605+25.00
   Taxation-personal (2175)15,535+25.00
   Technology law6,049+25.00
   Tort law25,309+25.00
   Transportion law (2220)2,404+25.00
   Trust & estate law19,252+25.00
   Wills2,125+25.00
   White collar crime law5,683+25.00
   Womens rights (2260)10,560+25.00
   Worker’s compensation (2265)10,414+25.00
   Zoning law (2270)5,672+25.00
Practice setting:
   Private practice515,833+25.00
   In-house corporate counsel69,543+25.00
   Government / judiciary72,552+25.00
   Law school faculty15,712+25.00
   Legal services/ public defender13,394+25.00
   Military3,170+25.00
Company sizes:
   Solo practice121,371+11.00
   2 – 5 lawyers82,113+11.00
   6 -9 lawyers34,599+11.00
   10 – 19 lawyers41,565+11.00
   20 – 49 lawyers53,654+11.00
   50 – 99 lawyers34,570+11.00
   100 +220,753+11.00
   250+181,183+25.00

(*) Fundraiser rate 75.00/M, consumer catalog rate, 80.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
State$8.00Mextra
SCF$8.00Mextra
Zip$8.00Mextra
Gender$8.00Mextra
Age$8.00Mextra
Student$8.00Mextra
Admit To Bar$8.00Mextra
Category$25.00Mextra
Year Of Grad$8.00Mextra
Business/Home Address$11.00Mextra
Company Size$11.00Mextra
Education$20.00Mextra
Selection$25.00Mextra
Area Of Interest$25.00Mextra
Prac-setting$25.00Mextra
Committee Mem.$20.00Mextra
Book Buyers$20.00Mextra
Multi Part
Key Coding$5.00Mextra
One Per Company$5.00Mextra
———- SUMMARY DESCRIPTION ———-
Members of the American Bar Association,a voluntary professional association for the legal profession.
71% male, 29% female; average age 46.
Average unit of sale $350.

———- DATACARD DESCRIPTION ———-
THE AMERICAN BAR ASSOCIATION IS THE LARGEST VOLUNTARY PROFESSIONAL ASSOCIATION IN THE WORLD. AS THE NATIONAL VOICE OF THE LEGAL PROFESSION, THE ABA WORKS HARD TO MEET THE NEEDS OF THE LEGAL PROFESSIONALS, PROVIDING LAWYERS AND JUDGES WITH THE KNOWLEDGE AND TOOLS THEY NEED TO EXPAND THEIR CAREERS.
ABA MEMBERS RENEW 100% BY DIRECT MAIL, ARE DIRECT RESPONSE ORIENTED, AND PAY ANNUAL DUES FOR THE COMPREHENSIVE RANGE OF BENEFITS THAT MEMBERSHIP IN THE ABA AFFORDS THEM. IN ADDITION TO A SUBSCRIPTION TO THE AWARD WINNING ABA JOURNAL/THE LAWYER’S MAGAZINE, THEY RECEIVE SAVINGS ON HIGH-QUALITY PRODUCTS AND SERVICES FOR USE AT HOME, THE OFFICE, AND ON THE ROAD.
ABA MEMBERS AND SUBSCRIBERS TO THE ABA JOURNAL AND RELATED NEWSLETTERS ARE OPINION LEADERS, IN POSITIONS OF POWER. THESE LAWYERS STAY CONNECTED TO THE INFORMATION AND PRODUCTS THEY NEED TO COMPETE. THEY PURCHASE THE BEST TECHNOLOGY AS WELL AS INFORMATION ON CURRENT EVENTS AND BUSINESS. THEY SPEND A TREMENDOUS AMOUNT OF TIME READING, RESEARCHING AND RESPONDING.
THESE AFFLUENT PROFESSIONALS SPEND THEIR BUSINESS AND LEISURE HOURS TRAVELING, BUYING UPSCALE PRODUCTS AND SERVICES, WEARING HI-END CLOTHING, INVESTING IN REAL ESTATE AND OTHER FINANCIAL SECURITIES AND JUST BEING REGULAR PEOPLE. THEY ARE ATTORNEYS OF LARGE FIRMS AS WELL AS SOLO – SMALL FIRM BUSINESS OWNERS. THEY OWN SECOND HOMES AND INVESTMENT PROPERTIES. THEY BUY BOOKS AND OTHER MERCHANDISE, ATTEND SEMINARS, AND ARE GENEROUS FUNDRAISING DONORS.
THE ABA RENTAL LIST CONTAINS ATTORNEYS OF EVERY TYPE: INCLUDING SOLO, SMALL FIRM, GOVERNMENT, GENERAL IN-HOUSE COUNSEL, RETIRED, PRIVATE PRACTICE, LAW SCHOOL FACULTY, STUDENTS, ASSOCIATES, ETC.
THE ABA LIST IS IN THE TOP OF ITS CLASS. DELIVERABILITY OF THE ABA JOURNAL IS 99.8% SUCCESSFUL.
AVERAGE HHI: $232,300.00
AVERAGE NET WORTH: $1,223,000.00
100% COLLEGE DEGREE+
76% MARRIED
AVERAGE HOME VALUE: $411,400.00

SRDS Classification
USABusiness185Legal

———- LIST SOURCE ———-

SourceNote
Association/Memberships

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Cheshire Labels, 4-up
Pressure Sensitive Labels$7.50Mextra
Mag Tape$25.00fee9T 1600/6250 BPI
Cartridge$25.00fee
E-mail$45.00fee
CD-Rom$25.00fee
FTP$35.00fee
WAM!NET$35.00fee