Auto Body Toolmart

———- SRDS UPDATED/CONFIRMED ———-
Jan 15, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 7,500.

SelectionsCountsPrice per/M
Total universe74,314$100.00
3 month hotline buyers11,595$115.00
6 month buyers23,125$110.00
   12 month buyers38,944$105.00

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+ Buyers$25.00Mextra
200.00+ Buyers$30.00Mextra
50.00+ Buyers$15.00Mextra
75.00+ Buyers$20.00Mextra
Home/Business Address$10.00Mextra
Key Coding$2.00Mextra
Payment Type (credit Card)$10.00Mextra
Key Coding$2.00Mextra
Product Group$15.00Mextra
SCF$5.00Mextra
State$5.00Mextra
Zip$5.00Mextra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of specialty tools and equipment for auto body repair.
98% male, 2% female.
Average unit of sale $345.

———- DATACARD DESCRIPTION ———-
SMALL BUSINESS OWNERS AND MANAGERS OF AUTOMOTIVE BODY REPAIR SHOPS AS WELL AS HOME MECHANICS WHO ORDER TOOLS, SUPPLIES, AND PARTS DIRECT.
AMERICA’S FOREMOST DIRECT DISTRIBUTOR OF SPECIALTY TOOLS AND EQUIPMENT FOR AUTO BODY REPAIR LAUNCHED ITS FIRST CATALOG IN 1981. OFFERING PROFESSIONAL AUTO BODY TECHNICIANS VIRTUALLY EVERY TYPE OF TOOL USED IN A MODERN BODY SHOP, THE AUTO BODY TOOLMART CUSTOMER BASE HAS STEADILY GROWN EVER SINCE.
THE COMPANY PRIDES ITSELF ON ATTRACTING AND KEEPING CUSTOMERS BASED ON: A HUGE PRODUCT LINE FOR ONE STOP SHOPPING; OUTSTANDING VALUE OFFERING THE BEST QUALITY AT THE BEST PRICES; GREAT SERVICE PROVIDED BY A KNOWLEDGEABLE STAFF; SATISFACTION GUARANTEE, WHICH CRATES CUSTOMER LOYALTY AND MANUFACTURING EXPERTISE – ORIGINAL MANUFACTURER OF MANY PARTS.
PRIMARILY SELLING TO PROFESSIONAL BODY AND RESTORATION SHOPS AND HOME ENTHUSIASTS, AUTO BODY TOOLMART REACHES BUSINESS MEN WHO MAKE DECISIONS FOR THEIR SMALL BUSINESSES. THEY REQUIRE MANY OF THE SAME PRODUCTS AND SERVICES AS WHITE-COLLAR SMALL BUSINESS OWNERS INCLUDING FINANCIAL SERVICES, INSURANCE, OFFICE SUPPLIES, COMPUTERS, AND SOFTWARE. MANY ORDER ON LINE AT WWW.AUTOBODYTOOLMART.COM.
THESE DIRECT MAIL RESPONSIVE BLUE-COLLAR BUSINESSMEN ARE A PERFECT AUDIENCE FOR AUTOMOTIVE MAGAZINES, UNIFORMS, INDUSTRIAL FURNISHINGS AND CLEANING SUPPLIES. ADDITIONALLY, MOST ARE THE OWNERS WHO CAN ALLOCATE A PORTION OF THEIR PROFITS FOR MANY TYPES OF MEN’S OFFERS. CUSTOMERS SPEND AN AVERAGE OF $450 ANNUALLY WITH AUTO BODY TOOLMART.

SRDS Classification
USABusiness17Automotive

———- LIST SOURCE ———-

SourceNote
Direct ResponseBuyers

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Cheshire Labels, 4-up
Pressure Sensitive Labels$10.00Mextra
E-mail$60.00fee
Cartridge$30.00fee
Mag Tape$30.00fee