Equipment World Magazine

———- SRDS UPDATED/CONFIRMED ———-
Jun 24, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 98,865 $140.00
Equipment world subscribers 98,865 $140.00
Total email file 38,625 $325.00
Female 10,941 +15.00
Male 78,365 +15.00
Job title:
   Corporate Management/Owner 54,174 +20.00
   Safety/Operations Management 7,693 +20.00
   Maintenance/Equipment Management 3,156 +20.00
   Purchasing/Admin/Marketing 1,077 +20.00
   Technician/Mechanic 332 +20.00
   Sales 872 +20.00
   Engineering 1,673 +20.00
   Heavy Equipment Operator 619 +20.00
   Other 29,252 +20.00
Purchasing influence/authority:
   Excavating/grading 27,957 +25.00
   Materials producing 23,409 +25.00
   Lifting and hoisting 23,961 +25.00
   Trucking and hauling 25,897 +25.00
   Bridge construction production 1,888 +25.00
   Maintenance equip 26,775 +25.00
   General utility 25,117 +25.00
   Safety equip 25,495 +25.00
   Construction Material 24,759 +25.00
   Parts/components/auto access 23,785 +25.00
   Forming/Scaffolding 19,616 +25.00
   Financing/Insurance and/or bonding 21,776 +25.00
   Computer Hardware/Software 21,109 +25.00
   Attachments 22,022 +25.00
   Environmental and pollution 1,178 +25.00
   Drilling and blasting production 834 +25.00
   Traffic control and safety 23,785 +25.00
   All of the above 422 +25.00
Sales volume:
   Under 500,000 7,684 +20.00
   500,000 – 1,000,000 3,763 +20.00
   1,000,000 – 5,000,000 4,595 +20.00
   5,000,000 – 10,000,000 1,683 +20.00
   10,000,000 – 100 million 89 +20.00
Replacement level:
   10,000,001-100 million 2,356 +25.00
   5,000,001-10 million 1,877 +25.00
   1,000,001- 5 million 5,828 +25.00
   500,001-1 million 7,024 +25.00
   Less than 500,000 11,720 +25.00
Acquire equipment:
   Buys equipment new 1,264 +25.00
   Buys equipment used 545 +25.00
   Buy new and used 3,620 +25.00
   Rent equipment it uses 64 +25.00
   Leases equipment it uses 39 +25.00
   None of the above 55 +25.00
Bus/industry type:
   Highway and heavy construction 50,887 +20.00
   General building 17,001 +20.00
   Engaged in both 5,773 +20.00
   Other contractors 11,353 +20.00
   Constructio material production 1,626 +20.00
   Utility 1,296 +20.00
   Mining 460 +20.00
   Equipment rental house 1,272 +20.00
   Dealer/distributor 2,361 +20.00
   Consultant 505 +20.00
   Other 2,952 +20.00

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Acquire Equipment $25.00 M extra
Bus/Industry Type $20.00 M extra
Gender $15.00 M extra
Geo Select $15.00 M extra
Job Title $20.00 M extra
Purchase Influence/Authority $25.00 M extra
Replacement Level $25.00 M extra
$ Volume $20.00 M extra
Key Coding $5.00 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers to a publication for contractors and others involved in the purchase, management, maintenance, repair and servicing of operating equipment.
86% male, 4% female.

———- DATACARD DESCRIPTION ———-
SUBSCRIBERS TO A PUBLICATION FOR CONTRACTORS AND OTHERS INVOLVED IN THE PURCHASE, MANAGEMENT, MAINTENANCE, REPAIR AND SERVICING OF OPERATING CONSTRUCTION EQUIPMENT.

SRDS Classification
USA Business 97 Engineering & Construction

———- LIST SOURCE ———-

Source Note
Controlled Circ Publications

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Diskette $20.00 fee
E-mail $65.00 fee
CD-ROM $50.00 fee