Equipment World Magazine

———- SRDS UPDATED/CONFIRMED ———-
Jun 24, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe98,865$140.00
Equipment world subscribers98,865$140.00
Total email file38,625$325.00
Female10,941+15.00
Male78,365+15.00
Job title:
   Corporate Management/Owner54,174+20.00
   Safety/Operations Management7,693+20.00
   Maintenance/Equipment Management3,156+20.00
   Purchasing/Admin/Marketing1,077+20.00
   Technician/Mechanic332+20.00
   Sales872+20.00
   Engineering1,673+20.00
   Heavy Equipment Operator619+20.00
   Other29,252+20.00
Purchasing influence/authority:
   Excavating/grading27,957+25.00
   Materials producing23,409+25.00
   Lifting and hoisting23,961+25.00
   Trucking and hauling25,897+25.00
   Bridge construction production1,888+25.00
   Maintenance equip26,775+25.00
   General utility25,117+25.00
   Safety equip25,495+25.00
   Construction Material24,759+25.00
   Parts/components/auto access23,785+25.00
   Forming/Scaffolding19,616+25.00
   Financing/Insurance and/or bonding21,776+25.00
   Computer Hardware/Software21,109+25.00
   Attachments22,022+25.00
   Environmental and pollution1,178+25.00
   Drilling and blasting production834+25.00
   Traffic control and safety23,785+25.00
   All of the above422+25.00
Sales volume:
   Under 500,0007,684+20.00
   500,000 – 1,000,0003,763+20.00
   1,000,000 – 5,000,0004,595+20.00
   5,000,000 – 10,000,0001,683+20.00
   10,000,000 – 100 million89+20.00
Replacement level:
   10,000,001-100 million2,356+25.00
   5,000,001-10 million1,877+25.00
   1,000,001- 5 million5,828+25.00
   500,001-1 million7,024+25.00
   Less than 500,00011,720+25.00
Acquire equipment:
   Buys equipment new1,264+25.00
   Buys equipment used545+25.00
   Buy new and used3,620+25.00
   Rent equipment it uses64+25.00
   Leases equipment it uses39+25.00
   None of the above55+25.00
Bus/industry type:
   Highway and heavy construction50,887+20.00
   General building17,001+20.00
   Engaged in both5,773+20.00
   Other contractors11,353+20.00
   Constructio material production1,626+20.00
   Utility1,296+20.00
   Mining460+20.00
   Equipment rental house1,272+20.00
   Dealer/distributor2,361+20.00
   Consultant505+20.00
   Other2,952+20.00

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Acquire Equipment$25.00Mextra
Bus/Industry Type$20.00Mextra
Gender$15.00Mextra
Geo Select$15.00Mextra
Job Title$20.00Mextra
Purchase Influence/Authority$25.00Mextra
Replacement Level$25.00Mextra
$ Volume$20.00Mextra
Key Coding$5.00Mextra
———- SUMMARY DESCRIPTION ———-
Subscribers to a publication for contractors and others involved in the purchase, management, maintenance, repair and servicing of operating equipment.
86% male, 4% female.

———- DATACARD DESCRIPTION ———-
SUBSCRIBERS TO A PUBLICATION FOR CONTRACTORS AND OTHERS INVOLVED IN THE PURCHASE, MANAGEMENT, MAINTENANCE, REPAIR AND SERVICING OF OPERATING CONSTRUCTION EQUIPMENT.

SRDS Classification
USABusiness97Engineering & Construction

———- LIST SOURCE ———-

SourceNote
Controlled CircPublications

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Diskette$20.00fee
E-mail$65.00fee
CD-ROM$50.00fee