FranklinCovey Consumer Product Buyers

———- SRDS UPDATED/CONFIRMED ———-
Apr 4, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Feb 2016
Minimum order 7,500.

Selections Counts Price per/M
Total universe 4,928,551 $125.00
12 month recency 198,024 +6.00
   6 month recency 192,647 +11.00
   3 month recency 77,339 +16.00
   1 month recency 36,012 +21.00

Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Buyers $30.00 M extra
50.00+ Buyers $20.00 M extra
75.00+ Buyers $25.00 M extra
1x Buyers $12.00 M extra
Business/Home Address $10.00 M extra
Change Of Address $12.00 M extra
Gender $10.00 M extra
Geo $8.00 M extra
Multi-buyer $12.00 M extra
Product $12.00 M extra
Zip Tape Set-up Fee $50.00 fee
Reuse (1,000 Minimum) $200.00 M extra
Key Coding $4.00 M extra
———- SUMMARY DESCRIPTION ———-
Business professionals and individuals who purchase binders, business cases, totes, other productivity and organizational tools and accessories.
25% male, 75% female.
Average unit of sale $65.

———- DATACARD DESCRIPTION ———-
THIS AUDIENCE OF A AFFLUENT, ON-THE-GO WORKING FEMALE BUYERS IS PASSIONATE ABOUT GETTING ORGANIZED, INCREASING PRODUCTIVITY AND BECOMING MORE SUCCESSFUL IN EVERY ASPECT OF THEIR LIVES. FRANKLINCOVEY CONSUMER PRODUCT BUYERS PURCHASE A VARIETY OF MERCHANDISE FROM THE FRANKLINPLANNER.COM SITE TO HELP THEM EMBRACE THEIR INNER ORGANIZER AND GET MORE OUT OF LIFE. EXTREMELY LOYAL, MANY HAVE RELIED ON THESE PRODUCTS FOR OVER 30 YEARS.
FRANKLINPLANNER.COM OFFERS HIGH-QUALITY ORGANIZING PRODUCTS TO HELP THEIR CUSTOMERS JUGGLE THEIR SCHEDULES AND FAMILY COMMITMENTS-TURNING CHAOS INTO ORDERS. PRODUCTS OFFERED INCLUDE PLANNERS, FORMS AND TABS, BINDERS AND CASES, STORAGE DEVICES, HOME ORGANIZATION PRODUCTS, TECH ACCESSORIES, PENS, BOOKS AND MORE. THEIR CUSTOMERS DEPEND ON THEM TO HELP ORGANIZE A DAY, A SPACE, OR A LIFE!
ON THE LOOKOUT FOR PRODUCTS THAT HELP SIMPLIFY THEIR LIVES, FRANKLINCOVEY CONSUMER PRODUCTS BUYERS ENJOY THE CONVENIENCE DIRECT MAIL OFFERS. HOME DECOR AND HOUSEWARE CATALOGERS WILL FIND THESE WOMEN RECEPTIVE TO PURCHASING A VARIETY OF PRODUCTS TO STREAMLINE, ORGANIZE AND BEAUTIFY THEIR HOMES. THEY WILL ALSO ENJOY RECEIVING AND PURCHASING FROM QUALITY WOMEN’S AND CHILDREN’S APPAREL/ACCESSORY CATALOGERS. TAKING AN AVERAGE OF TWO VACATIONS EACH YEAR, THEY ARE IDEAL PROSPECTS FOR ALL TRAVEL AND FINANCIAL/INSURANCE OFFERS. AN UPSCALE, EDUCATED AND ENGAGED AUDIENCE, THEY WILL SUPPORT CAUSES THEY ARE PASSIONATE ABOUT. INTERNATIONAL RELIEF, CULTURAL/ARTS, CHILDREN’S HUMANITARIAN, AND ENVIRONMENTAL ORGANIZATIONS WILL FIND A SYMPATHETIC AND GENEROUS AUDIENCE.

SRDS Classification
USA Business 45 Business Executives

———- LIST SOURCE ———-

Source Note
Internet/Online/Website Registration

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $60.00 fee
FTP $60.00 fee