HCN

———- SRDS UPDATED/CONFIRMED ———-
May 12, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe24,232$135.00
Subscribers247,232$135.00
Phones/telemarketing21,775+65.00
Industry Type:
   Retailer (67%) to the consumer2,679+20.00
   Retailer (67%) to building prof.1,719+20.00
   Retailer selling to both13,302+20.00
   Wholesale lumber/building supply2,967+20.00
   Wholesale hardware1,455+20.00
Sales volume:
   1-249,999312+20.00
   250,000-499,999217+20.00
   500,000-999,999578+20.00
   1,000,000-2.999,9993,339+20.00
   3,000,000-4,999,9992,139+20.00
   5,000,000-9,999,9992,374+20.00
   10,000,000-19,000,0002,368+20.00
   Over 20,000,00011,480+20.00
Job function/title:
   Chairman/Pres/owner/partner10,494+20.00
   Regional/Store/Dept Managers6,018+20.00
   Merch mgrs, purch dir, buyer, advtsg mgr2,862+20.00
   Sales training/other management3,337+20.00
   Other1,520+20.00
Business location:
   Headquarter loc of chain8,393+20.00
   Single unit6,147+20.00
   Chain store6,601+20.00

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
State$15.00Mextra
SCF$15.00Mextra
Zip$15.00Mextra
Gender$10.00Mextra
Phone Number$65.00Mextra
Industry Type$20.00Mextra
$ Volume$20.00Mextra
Job Function/Title$20.00Mextra
Business Location$20.00Mextra
One Name Per Location$20.00Mextra
Key Coding$3.50Mextra
Run Charge$10.00Mextra
———- SUMMARY DESCRIPTION ———-
Recipients of HCN (Formerly:Home Channel News); corporate level executives, merchandising, buying and middle management personnel at independent and leading chain home improvement retailers.
80% male, 12% female.

———- DATACARD DESCRIPTION ———-
HCN, FORMERLY: HOME CHANNEL NEWS, IS PUBLISHED BY LEBHAR-FRIEDMAN. “NEWS, PRODUCTS, MARKET INTELLIGENCE” HCN IS PUBLISHED BIWEEKLY. IT IS THE JOURNAL OF NEWS AND TRENDS FOR HOME IMPROVEMENT/BUILDING MATERIAL RETAILERS CO-OPS AND WHOLESALERS. EDITORIAL EMPHASIS IS ON NEWS REPORTING, ANALYSIS, MARKET RESEARCH AND IDENTIFICATION OF MERCHANDISING, MARKETING, MANAGEMENT AND PRODUCT TRENDS THAT ARE OF IMPORTANCE TO OWNERS, OPERATORS, MERCHANDISERS, BUYERS AND MANAGERS.
PUBLICATION SERVES CORPORATE LEVEL EXECUTIVES, MERCHANDISING, BUYING AND MIDDLE MANAGEMENT PERSONNEL AT INDEPENDENT AND LEADING CHAIN HOME IMPROVEMENT RETAILERS. THESE STORES SELL BUILDING MATERIALS, HARDWARE AND HOME IMPROVEMENT PRODUCTS TO DO-IT-YOURSELF CONSUMERS AND BUILDING PROFESIONALS. IT ALSO SERVES WHOLESALERS, DISTRIBUTORS AND BUYING CO-OPS SELLING THE RETAIL AT HOME IMPROVEMENT MARKET AS WELL AS
MANUFACTURERS.

SRDS Classification
USABusiness41Building

———- LIST SOURCE ———-

SourceNote
Controlled CircPaid

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Pressure Sensitive Labels$15.00Mextra
E-mail$100.00fee