HCN

———- SRDS UPDATED/CONFIRMED ———-
May 12, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Total universe 24,232 $135.00
Subscribers 247,232 $135.00
Phones/telemarketing 21,775 +65.00
Industry Type:
   Retailer (67%) to the consumer 2,679 +20.00
   Retailer (67%) to building prof. 1,719 +20.00
   Retailer selling to both 13,302 +20.00
   Wholesale lumber/building supply 2,967 +20.00
   Wholesale hardware 1,455 +20.00
Sales volume:
   1-249,999 312 +20.00
   250,000-499,999 217 +20.00
   500,000-999,999 578 +20.00
   1,000,000-2.999,999 3,339 +20.00
   3,000,000-4,999,999 2,139 +20.00
   5,000,000-9,999,999 2,374 +20.00
   10,000,000-19,000,000 2,368 +20.00
   Over 20,000,000 11,480 +20.00
Job function/title:
   Chairman/Pres/owner/partner 10,494 +20.00
   Regional/Store/Dept Managers 6,018 +20.00
   Merch mgrs, purch dir, buyer, advtsg mgr 2,862 +20.00
   Sales training/other management 3,337 +20.00
   Other 1,520 +20.00
Business location:
   Headquarter loc of chain 8,393 +20.00
   Single unit 6,147 +20.00
   Chain store 6,601 +20.00

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
State $15.00 M extra
SCF $15.00 M extra
Zip $15.00 M extra
Gender $10.00 M extra
Phone Number $65.00 M extra
Industry Type $20.00 M extra
$ Volume $20.00 M extra
Job Function/Title $20.00 M extra
Business Location $20.00 M extra
One Name Per Location $20.00 M extra
Key Coding $3.50 M extra
Run Charge $10.00 M extra
———- SUMMARY DESCRIPTION ———-
Recipients of HCN (Formerly:Home Channel News); corporate level executives, merchandising, buying and middle management personnel at independent and leading chain home improvement retailers.
80% male, 12% female.

———- DATACARD DESCRIPTION ———-
HCN, FORMERLY: HOME CHANNEL NEWS, IS PUBLISHED BY LEBHAR-FRIEDMAN. “NEWS, PRODUCTS, MARKET INTELLIGENCE” HCN IS PUBLISHED BIWEEKLY. IT IS THE JOURNAL OF NEWS AND TRENDS FOR HOME IMPROVEMENT/BUILDING MATERIAL RETAILERS CO-OPS AND WHOLESALERS. EDITORIAL EMPHASIS IS ON NEWS REPORTING, ANALYSIS, MARKET RESEARCH AND IDENTIFICATION OF MERCHANDISING, MARKETING, MANAGEMENT AND PRODUCT TRENDS THAT ARE OF IMPORTANCE TO OWNERS, OPERATORS, MERCHANDISERS, BUYERS AND MANAGERS.
PUBLICATION SERVES CORPORATE LEVEL EXECUTIVES, MERCHANDISING, BUYING AND MIDDLE MANAGEMENT PERSONNEL AT INDEPENDENT AND LEADING CHAIN HOME IMPROVEMENT RETAILERS. THESE STORES SELL BUILDING MATERIALS, HARDWARE AND HOME IMPROVEMENT PRODUCTS TO DO-IT-YOURSELF CONSUMERS AND BUILDING PROFESIONALS. IT ALSO SERVES WHOLESALERS, DISTRIBUTORS AND BUYING CO-OPS SELLING THE RETAIL AT HOME IMPROVEMENT MARKET AS WELL AS
MANUFACTURERS.

SRDS Classification
USA Business 41 Building

———- LIST SOURCE ———-

Source Note
Controlled Circ Paid

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Pressure Sensitive Labels $15.00 M extra
E-mail $100.00 fee