Northern Tool & Equipment Business Buyers

———- SRDS UPDATED/CONFIRMED ———-
Feb 11, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Oct 2015
Minimum order 5,000.

Selections Counts Price per/M
Total universe 543,454 $120.00
Recency (12 month) 380,008 +10.00
Recency (6 month) 237,590 +15.00
Recency (3 month) 145,301 +20.00
Recency (1 month) 75,394 +25.00
Inquiries rate 27,110 $55.00
SIC industry (12 month universe):
   Auto repair (753) 14,773 +15.00
   Home Building Contractors(152) 9,549 +15.00
   Plumbing/ HVAC (171) 7,669 +15.00
   Specialty Trades (179) 7,614 +15.00
   Cons. / Mining/ Farm Machinery (508) 7,144 +15.00
   Landscape/ Grounds Maint. (78) 6,741 +15.00
   Legislative / MunicipalLegislative / Municipal (912) 5,423 +15.00
   Welding (769) 5,139 +15.00
   Sports / Amusement Parks (799) 5,042 +15.00
   Electrical (173) 4,592 +15.00
   Elementary /Secondary Schools (821) 4,464 +15.00
   Motor Vehicle Dealers (551) 4,315 +15.00
   Trucking (421) 4,128 +15.00
   Machinery (359) 3,914 +15.00
   Building Management (651) 3,894 +15.00
   Road Construction (161) 3,293 +15.00
   Lumber Yards (521) 2,913 +15.00
   Auto / Home Supply (553) 2,871 +15.00
   Real Estate Agent / Manager (653) 2,857 +15.00
   Detective / Security Services (738) 2,739 +15.00
   Construction Materials (503) 2,714 +15.00
   Industrial General Contractors (154) 2,661 +15.00
   Retail Lawn & Garden Supplies (526) 2,534 +15.00

Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Buyers $25.00 M extra
50.00+ Buyers $15.00 M extra
75.00+ Buyers $20.00 M extra
$ Volume $15.00 M extra
Credit Card Buyers $10.00 M extra
Gender $8.00 M extra
Job Function/Title $15.00 M extra
Multi Buyer $10.00 M extra
# Employees $15.00 M extra
Product $17.00 M extra
SCF $10.00 M extra
SIC $15.00 M extra
State $10.00 M extra
Zip $10.00 M extra
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
Buyers of power tools, outdoor recreational products, electrical supplies, automotive and trailer parts, generators, water pumps, clothing and items for the home and garden for their business.
95% male.
Average unit of sale $280.

———- DATACARD DESCRIPTION ———-
NORTHERN TOOL & EQUIPMENT IS THE PREMIER DIRECT SUPPLIER OF HIGH QUALITY PRODUCTS TO SMALL TO MID-SIZE BUSINESSES INCLUDING AUTOMOTIVE SHOPS, GROUNDS MAINTENANCE PROFESSIONALS, CONTRACTORS AND MORE.
THE NORTHERN TOOL & EQUIPMENT CATALOG OFFERS A COMPLETE LINE OF POWER TOOLS, OUTDOOR RECREATIONAL PRODUCTS, ELECTRICAL SUPPLIES, AUTOMOTIVE AND TRAILER PARTS, GENERATORS, WATER PUMPS, CLOTHING AND ITEMS FOR THE HOME AND GARDEN. THESE BUYERS HAVE PURCHASED THESE PRODUCTS FOR THEIR BUSINESS!
***SIC CODES, # OF EMPLOYEES, TITLE AND ANNUAL SALES VOLUME ARE NOW SELECTABLE***
MOSTLY SMALL BUSINESSES (90% <50 EMPLOYEES).
54% OF THE CONTACTS ARE THE BUSINESS OWNERS.

SRDS Classification
USA Business 316 Small Office/Home Office

———- LIST SOURCE ———-

Source Note
100% Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Cheshire Labels, 4-up $4.00 M extra
Pressure Sensitive Labels $6.00 M extra
E-mail $60.00 fee
Cartridge $25.00 fee