Prudent Publishing Company Buyers

———- SRDS UPDATED/CONFIRMED ———-
Jan 19, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe172,724$105.00
4th quarter 2015 buyers49,813$120.00
3rd quarter 32015 buyers17,066$115.00
2nd quarter 2015 buyers7,016$110.00
1st quarter 2015 buyers7,020$105.00
12 U.S. month buyers80,915$105.00
Canadian Buyers3,093$115.00

Net name arrangement (50,000 minimum), 85% plus 8.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Business Address
Gender$8.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Zip + 4$8.00Mextra
Key Coding$3.00Mextra
———- SUMMARY DESCRIPTION ———-
Mail order buyers of greeting cards, diaries, calendars and other printed advertising specialties.
28% male, 56% female.
Average unit of sale $200.

———- DATACARD DESCRIPTION ———-
PRUDENT PUBLISHING IS THE LEADING MAIL ORDER PUBLISHER OF PREMIUM QUALITY PERSONALIZED CHRISTMAS, HOLIDAY AND ALL OCCASION GREETING CARDS IN THE UNITED STATES. PRUDENT SPECIALIZES IN GREETING CARDS FOR BOTH BUSINESS TO BUSINESS AND INDIVIDUAL CONSUMER CUSTOMERS. THESE
HIGH QUALITY CARDS ARE UNIQUE DESIGNS FEATURE LUSH TEXTURED PAPERS, BRILLIANT SHIMMERING FOILS, RICH GLOWING COLORS AND DEEP SCULPTED EMBOSSING. PRUDENT OFFERS OTHER RELATED PRODUCTS INCLUDING CALENDAR CARDS, METALLIC GEL PENS, GIFT BAG ENSEMBLES, CORRESPONDENCE NOTE CARDS AND MUSEUM ART MASTERPIECES-ALL THAT LEAVE A LASTING IMPRESSION ON CUSTOMERS, CLIENTS, BUSINESS ASSOCIATES, AND FRIENDS.
MAILER OFFER CATEGORIES THAT ARE HAVING SUCCESS USING THE PRUDENT LIST INCLUDE GENERAL MERCHANDISE, FOOD/GIFT, AD SPECIALTY, BACK OFFICE SUPPLIES, FRONT OFFICE SUPPLIES/FORMS, OFFICE FURNITURE, SEMINARS/TRAINING/EDUCATION, AND PUBLICATIONS.

SRDS Classification
USABusiness235Office Equipment & Stationery

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Diskette$50.00fee
E-mail$50.00fee
IBM Catridge-3480$25.00fee
Zip Tape$8.00Mextra