Prudent Publishing Company Buyers

———- SRDS UPDATED/CONFIRMED ———-
Jan 19, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Total universe 172,724 $105.00
4th quarter 2015 buyers 49,813 $120.00
3rd quarter 32015 buyers 17,066 $115.00
2nd quarter 2015 buyers 7,016 $110.00
1st quarter 2015 buyers 7,020 $105.00
12 U.S. month buyers 80,915 $105.00
Canadian Buyers 3,093 $115.00

Net name arrangement (50,000 minimum), 85% plus 8.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Business Address
Gender $8.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Zip + 4 $8.00 M extra
Key Coding $3.00 M extra
———- SUMMARY DESCRIPTION ———-
Mail order buyers of greeting cards, diaries, calendars and other printed advertising specialties.
28% male, 56% female.
Average unit of sale $200.

———- DATACARD DESCRIPTION ———-
PRUDENT PUBLISHING IS THE LEADING MAIL ORDER PUBLISHER OF PREMIUM QUALITY PERSONALIZED CHRISTMAS, HOLIDAY AND ALL OCCASION GREETING CARDS IN THE UNITED STATES. PRUDENT SPECIALIZES IN GREETING CARDS FOR BOTH BUSINESS TO BUSINESS AND INDIVIDUAL CONSUMER CUSTOMERS. THESE
HIGH QUALITY CARDS ARE UNIQUE DESIGNS FEATURE LUSH TEXTURED PAPERS, BRILLIANT SHIMMERING FOILS, RICH GLOWING COLORS AND DEEP SCULPTED EMBOSSING. PRUDENT OFFERS OTHER RELATED PRODUCTS INCLUDING CALENDAR CARDS, METALLIC GEL PENS, GIFT BAG ENSEMBLES, CORRESPONDENCE NOTE CARDS AND MUSEUM ART MASTERPIECES-ALL THAT LEAVE A LASTING IMPRESSION ON CUSTOMERS, CLIENTS, BUSINESS ASSOCIATES, AND FRIENDS.
MAILER OFFER CATEGORIES THAT ARE HAVING SUCCESS USING THE PRUDENT LIST INCLUDE GENERAL MERCHANDISE, FOOD/GIFT, AD SPECIALTY, BACK OFFICE SUPPLIES, FRONT OFFICE SUPPLIES/FORMS, OFFICE FURNITURE, SEMINARS/TRAINING/EDUCATION, AND PUBLICATIONS.

SRDS Classification
USA Business 235 Office Equipment & Stationery

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Diskette $50.00 fee
E-mail $50.00 fee
IBM Catridge-3480 $25.00 fee
Zip Tape $8.00 M extra