Realtor Magazine

———- SRDS UPDATED/CONFIRMED ———-
Mar 2, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jan 2015
Minimum order 5,000.

Selections Counts Price per/M
Active Subscrigers 1,107,052 *$120.00
Business Address 559,522 +10.00
   Home Address 501,393 +10.00
   Commercial Realtor 51,491 +20.00
Member Type:
   Commercial Realtor 51,491 +20.00
   Designated Realtor 159,394 +20.00
   Realtor 881,569 +20.00
   Institute Member 7,935 +20.00
Number of Agents:
   0 38,357 +15.00
   1-5 225,187 +15.00
   5-10 135,130 +15.00
   11-15 70,387 +15.00
   16-20 55,894 +15.00
   21-30 86,709 +15.00
   31-40 70,453 +15.00
   41-50 56,630 +15.00
   51+ 368,305 +15.00
Special Real Estate Designations:
   Accredited Buyer Representative 34,778 +15.00
   Accredited Buyer Representative Manager 468 +15.00
   Accredited Land Consultant 327 +15.00
   Certified Commercial Investment Member 3,707 +15.00
   Certified International Property Specialist 1,711 +15.00
   Certified Property Manager 1,598 +15.00
   Certified Real Estate Brokerage Manager 3,452 +15.00
   Certified Residential Specialist 36,961 +15.00
   Counselor of Real Estate 274 +15.00
   General Accredited Appraiser 249 +15.00
   Graduate Realtor Institute 84,430 +15.00
   Residential Accredited Appraiser 314 +15.00
   Realtor Association Certiifed Executive 15 +15.00
   Society of Industrial and Office 768 +15.00
Annual income:
   50,000 and under 155,266 +15.00
   50,000 – 74,999 174,825 +15.00
   75,000 – 99,999 161,162 +15.00
   100,000 – 124,999 100,052 +15.00
   125,000 and up 251,881 +15.00
Age (can select by one year increments):
   19-29 23,977 +10.00
   30-39 81,595 +10.00
   40-49 153,004 +10.00
   50-59 183,254 +10.00
   60-69 147,604 +10.00
   70-79 46,625 +10.00
   80+ 9,917 +10.00

(*) Consumer offer rate, 95.00/M; fundraising offer rate, 85.00/M.
Net name arrangement: (50,000 minimum) 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Member Type $20.00 M extra
Recency $15.00 M extra
# Of Agents $15.00 M extra
Special Sel. $15.00 M extra
Income $15.00 M extra
Age $10.00 M extra
Bus. Address $10.00 M extra
Home Address $10.00 M extra
Gender $5.00 M extra
SCF $10.00 M extra
State $10.00 M extra
Zip $10.00 M extra
Key Coding $5.00 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers to the official publication of the National Association of Realtors: the collective force influencing and shaping the real estate industry.
42% male, 48% female; ages 45-50.

———- DATACARD DESCRIPTION ———-
REALTOR MAGAZINE IS THE OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF REALTORS (NAR). THE MAGAZINE IS PUBLISHED 10 TIMES PER YEAR AND REPORTS ON INDUSTRY BEST PRACTICES, TRENDS AND TOOLS OF TRADE – ALL WITH THE MISSION OF HELPING NAR’S 1 MILLION+MEMBERS ACHIEVE BUSINESS SUCCESS. SUBSCRIBERS ARE REAL ESTATE PROFESSIONALS WHO ARE MEMBERS OF NAR AND ADHERE TO ITS STRICT CODE OF ETHICS.
NAR STRIVES TO BE THE COLLECTIVE FORCE INFLUENCING AND SHAPING THE REAL ESTATE INDUSTRY. IT SEEKS TO BE THE LEADING ADVOCATE OF THE RIGHT TO OWN, USE, AND TRANSFER REAL PROPERTY. IT IS THE ACKNOWLEDGED LEADER IN DEVELOPING STANDARDS FOR EFFICIENT, EFFECTIVE, AND ETHICAL REAL ESTATE BUSINESS PRACTICES; AND VALUED BY HIGHLY SKILLED REAL ESTATE PROFESSIONALS AND VIEWED BY THE AS CRUCIAL TO THEIR SUCCESS.
REALTOR MAGAZINE SUBSCRIBERS REPRESENT A MASSIVE MARKET FOR PRODUCTS AND SERVICES, COLLECTIVELY SPENDING 6.8 BILLION ANNUALLY FOR THEIR BUSINESSES.
$119,200.00 AVERAGE HH INCOME
$99,800.00 AVERAGE REALTOR INCOME
$460,200.00 AVERAGE INVESTMENT
95% OWN COMPUTERS & ELECTRONICS AT HOME
94% OWN.USE COMPUTERS FOR WORK
95% USE CELLULAR PHONES
90% HAVE ONLINE/INTERNET ACCESS AT HOME
80% HAVE INVESTMENT PORTFOLIOS
81% HAVE HOME OFFICES
82% GIVE BUSINESS GIFTS; AVERAGE AMOUNT $55.00
83% ATTENDED COLLEGE

SRDS Classification
USA Business 43 Building Management & Real Estate

———- LIST SOURCE ———-

Source Note
Association/Memberships Circulation/Membership

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Diskette $35.00 fee
E-mail $50.00 fee
FTP $50.00 fee