Realtor Magazine

———- SRDS UPDATED/CONFIRMED ———-
Mar 2, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jan 2015
Minimum order 5,000.

SelectionsCountsPrice per/M
Active Subscrigers1,107,052*$120.00
Business Address559,522+10.00
   Home Address501,393+10.00
   Commercial Realtor51,491+20.00
Member Type:
   Commercial Realtor51,491+20.00
   Designated Realtor159,394+20.00
   Realtor881,569+20.00
   Institute Member7,935+20.00
Number of Agents:
   038,357+15.00
   1-5225,187+15.00
   5-10135,130+15.00
   11-1570,387+15.00
   16-2055,894+15.00
   21-3086,709+15.00
   31-4070,453+15.00
   41-5056,630+15.00
   51+368,305+15.00
Special Real Estate Designations:
   Accredited Buyer Representative34,778+15.00
   Accredited Buyer Representative Manager468+15.00
   Accredited Land Consultant327+15.00
   Certified Commercial Investment Member3,707+15.00
   Certified International Property Specialist1,711+15.00
   Certified Property Manager1,598+15.00
   Certified Real Estate Brokerage Manager3,452+15.00
   Certified Residential Specialist36,961+15.00
   Counselor of Real Estate274+15.00
   General Accredited Appraiser249+15.00
   Graduate Realtor Institute84,430+15.00
   Residential Accredited Appraiser314+15.00
   Realtor Association Certiifed Executive15+15.00
   Society of Industrial and Office768+15.00
Annual income:
   50,000 and under155,266+15.00
   50,000 – 74,999174,825+15.00
   75,000 – 99,999161,162+15.00
   100,000 – 124,999100,052+15.00
   125,000 and up251,881+15.00
Age (can select by one year increments):
   19-2923,977+10.00
   30-3981,595+10.00
   40-49153,004+10.00
   50-59183,254+10.00
   60-69147,604+10.00
   70-7946,625+10.00
   80+9,917+10.00

(*) Consumer offer rate, 95.00/M; fundraising offer rate, 85.00/M.
Net name arrangement: (50,000 minimum) 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Member Type$20.00Mextra
Recency$15.00Mextra
# Of Agents$15.00Mextra
Special Sel.$15.00Mextra
Income$15.00Mextra
Age$10.00Mextra
Bus. Address$10.00Mextra
Home Address$10.00Mextra
Gender$5.00Mextra
SCF$10.00Mextra
State$10.00Mextra
Zip$10.00Mextra
Key Coding$5.00Mextra
———- SUMMARY DESCRIPTION ———-
Subscribers to the official publication of the National Association of Realtors: the collective force influencing and shaping the real estate industry.
42% male, 48% female; ages 45-50.

———- DATACARD DESCRIPTION ———-
REALTOR MAGAZINE IS THE OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF REALTORS (NAR). THE MAGAZINE IS PUBLISHED 10 TIMES PER YEAR AND REPORTS ON INDUSTRY BEST PRACTICES, TRENDS AND TOOLS OF TRADE – ALL WITH THE MISSION OF HELPING NAR’S 1 MILLION+MEMBERS ACHIEVE BUSINESS SUCCESS. SUBSCRIBERS ARE REAL ESTATE PROFESSIONALS WHO ARE MEMBERS OF NAR AND ADHERE TO ITS STRICT CODE OF ETHICS.
NAR STRIVES TO BE THE COLLECTIVE FORCE INFLUENCING AND SHAPING THE REAL ESTATE INDUSTRY. IT SEEKS TO BE THE LEADING ADVOCATE OF THE RIGHT TO OWN, USE, AND TRANSFER REAL PROPERTY. IT IS THE ACKNOWLEDGED LEADER IN DEVELOPING STANDARDS FOR EFFICIENT, EFFECTIVE, AND ETHICAL REAL ESTATE BUSINESS PRACTICES; AND VALUED BY HIGHLY SKILLED REAL ESTATE PROFESSIONALS AND VIEWED BY THE AS CRUCIAL TO THEIR SUCCESS.
REALTOR MAGAZINE SUBSCRIBERS REPRESENT A MASSIVE MARKET FOR PRODUCTS AND SERVICES, COLLECTIVELY SPENDING 6.8 BILLION ANNUALLY FOR THEIR BUSINESSES.
$119,200.00 AVERAGE HH INCOME
$99,800.00 AVERAGE REALTOR INCOME
$460,200.00 AVERAGE INVESTMENT
95% OWN COMPUTERS & ELECTRONICS AT HOME
94% OWN.USE COMPUTERS FOR WORK
95% USE CELLULAR PHONES
90% HAVE ONLINE/INTERNET ACCESS AT HOME
80% HAVE INVESTMENT PORTFOLIOS
81% HAVE HOME OFFICES
82% GIVE BUSINESS GIFTS; AVERAGE AMOUNT $55.00
83% ATTENDED COLLEGE

SRDS Classification
USABusiness43Building Management & Real Estate

———- LIST SOURCE ———-

SourceNote
Association/MembershipsCirculation/Membership

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Diskette$35.00fee
E-mail$50.00fee
FTP$50.00fee