Seton Identification Products

———- SRDS UPDATED/CONFIRMED ———-
Apr 9, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Feb 2015
Minimum order 5,000.

Selections Counts Price per/M
Universe 790,291 *$115.00
   4th quarter 2014 25,076 $115.00
   3rd quarter 2014 26,324 $110.00
   2nd quarter 2014 21,333 $110.00
   1st quarter 2014 19,991 $110.00
Employee size:
   1-4 32,099 +10.00
   5-9 20,496 +10.00
   10-19 23,185 +10.00
   20-49 35,990 +10.00
   50-99 27,631 +10.00
   100-499 41,420 +10.00
   500-999 8,058 +10.00
SIC:
   Construction 20,313 +10.00
   Machinery 6,968 +10.00
   Wholesale trade 19,800 +10.00
   Business services 8,707 +10.00
   Health services 12,014 +10.00
   Education services 10,718 +10.00
   Engineering 9,130 +10.00

(*) Publisher rate, 85.00/M.
Net name arrangement (minimum 50,000), 85% plus 7.50/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Zip $10.00 M extra
State $10.00 M extra
SCF $10.00 M extra
Gender/Sex $10.00 M extra
Key Coding $2.50 M extra
Maxper Company/Sites $10.00 M extra
Number Of Employees $10.00 M extra
Business Address $10.00 M extra
Sic/Naics $10.00 M extra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of and inquiries about products designed to increase workplace safety: safety signs, property asset tags, decals, pipe marking systems, warning labels and customized signage.
57% male, 37% female.
Average unit of sale $240.

———- DATACARD DESCRIPTION ———-
FOR OVER 40 YEARS, SETON HAS BEEN A WORLDWIDE LEADER IN DELIVERING QUALITY SAFETY AND IDENTIFICATION PRODUCTS. THEIR FULL-LINE CATALOG OFFERS MORE THAN 50,000 PRODUCTS DESIGNED TO INCREASE WORKPLACE SAFETY FOR BUSINESSES AROUND THE WORLD. THE LIST CONSISTS OF MIDDLE TO TOP MANAGEMENT PROFESSIONALS IN ALL SIZE COMPANIES. SETON’S FLAGSHIP PRODUCTS INCLUDE A LARGE VARIETY OF BUSINESS IDENTIFICATION ITEMS SUCH AS SAFETY SIGNS, PROPERTY ASSET TAGS, DECALS, PIPE MARKING SYSTEMS, WARNING LABELS AND CUSTOMIZED SIGNAGE. SETON BUYERS ARE ALSO RESPONSIBLE FOR PURCHASING FACILITY MAINTENANCE PRODUCTS SUCH AS MATERIAL HANDLING DEVICES, SHELVING/STORAGE, RECYCLING CONTAINERS, SECURITY ENFORCEMENT ITEMS AND A NUMBER OF ERGONOMIC SOLUTIONS TO ENSURE A COMPLIANT WORK ENVIRONMENT. THE SETON LIST IS PREDOMINATELY MADE UP OF THOSE BUSINESSES IN THE INDUSTRIAL SECTOR SUCH AS MANUFACTURING, WHOLESALE, TRANSPORTATION, UTILITIES, GOVERNMENT/INSTITUTIONS AND CONSTRUCTION. THE SETON LIST IS USED SUCCESSFULLY BY A NUMBER OF MAILER CATEGORIES SUCH AS BUSINESS APPAREL, AD SPECIALTY PRODUCTS, BACK-OFFICE/FRONT-OFFICE SUPPLIES, SEMINARS, TECHNOLOGY/COMPUTERS, AND FOOD-GIFT.

SRDS Classification
USA Business 303 Safety, Accident Prevention

———- LIST SOURCE ———-

Source Note
Direct Response

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Pressure Sensitive Labels $10.00 M extra
Mag Tape $25.00 fee
E-mail $60.00 fee
Diskette $60.00 fee
Cartridge $25.00 fee