Contact Us - FAQ

Frequently Asked Questions

Who is AccuList USA®?
AccuList USA is one of the nation’s premier list and insert media brokerage list and insert media management, and direct marketing services firms.

Who is going to handle my order?
One of our experienced list or direct marketing professionals will assist you.

What are your terms?
If you are an established account (two or more prepaid orders) with a favorable credit history, we will extend list industry standard net 30 terms on future orders, when we are not required by the list owner or his manager to either prepay or guarantee payment on your behalf.

What do you charge for your lists?
Prices vary from pennies per name to over a dollar per lead, depending upon how the names are sourced. Buyers and subscribers command a premium over web site visitors or compiled public record lists.

What response rate can I expect?
If someone tells you 2%, they’re probably misinformed. In most instances, we can no more tell you what the response rate will be for a given offer than inform you over the phone what color you are wearing on a particular day. It is not possible to scientifically forecast response rates unless you have a well documented mailing history for a particular offer (control package) along with a target audience.

What is your minimum charge for a mailing list?
$550

Where do your names come from?
They are sourced from public records, industrial directories, questionnaires, association membership rosters, mail order buyers and inquiries, along with the Internet.

Where is AccuList USA located?
Our offices are located throughout Southern California and in Hollywood, Florida.

Why are your prices different for different lists?
Prices vary according to how our lists are sourced. We take great pride in multi-sourcing our lists to give you the best data for the lowest possible cost. In most instances, it does not cost extra to order through AccuList USA. You may actually save money if you have spent hours shopping, have purchased lists on line, or have purchased through a CD-ROM subscription service.

Why do you need a script for telemarketing lists?
When you are ordering telemarketing lists, it is customary for list owners and managers to scrutinize your offer to insure that it is suitable for the intended audience, is not directly competitive, and is compliant with applicable state or federal law.

Why do you need a SAN number for telemarketing?
If you represent a company versus a non-profit, you must register with the Federal Trade Commission (FTC) before you may contact others via phone on outside lists. A SAN number is required by AccuList USA to order lists with consumer telephone numbers.

Why do you need list owner approval of your sample mailing piece?
When you are ordering response lists, it is customary for list owners and managers to scrutinize your offer to insure that it is suitable for the intended audience, is not directly competitive, and is compliant with applicable state or federal law.

Why does it take more time to order a “response” list?
The process takes longer because we have to obtain list owner approval of your offer (which may take days or weeks), address prepayment or other credit issues, and pre-clear your mail date.

Why should I buy a list from AccuList USA?
We are list experts with decades of experience purchasing lists for our valued clients. AccuList USA can help you find the right list at a fair price and steer you away from others that are likely to fail.

Can AccuList USA handle my entire mailing?
Absolutely. We can assist you with planning, graphic design, copywriting, predictive modeling, list acquisition, merge-purge, printing, mailing, fulfillment, and back-end analysis of your campaign.

Can I buy a small quantity of names from AccuList USA?
Of course. Our minimum charge is $550, regardless of the final quantity.

Can I test one list?
That’s not a good idea unless it is “one of a kind.” A valid list test generally requires sampling two or more unique lists, along with measurement of other key variables, such as target audience, creative and offer.

Does AccuList USA sell lists?
Generally speaking, lists are not sold outright. They are rented (site licensed) to a single user for a specific offer on either one-time, multiple use, or one-year unlimited usage basis.

Why can’t I just order a list online?
You can. Our AccuList.com site provides access to a range of consumer and business mailing and telemarketing lists. You can get counts, purchase by credit card and download lists. We have experts standing by to help you if you have questions. If you don’t find what you want, also give us a call. So check out http://www.acculist.com today!

How is renting an e-mail list different from renting a postal or telemarketing list?
List owners must protect their permission-based e-mail addresses from spammers and over-mailing. Therefore, most will require that you supply your e-mail promotion for approval and will then deploy that e-mail message for you. The cost of the deployment is included in the list price that you will pay. The list owner will supply you with tracking reports so that you can see your open and click-through rates.

When I pay for use of an e-mail list, what about the e-mails that “bounce” or are undeliverable?
Generally, you pay only for records that are delivered. Most list owners make allowances for undeliverable e-mail and over-send to make sure to deploy the e-mail quantity that you have rented, but they only charge you for the delivered amount agreed upon. However, be aware that an e-mail is considered delivered even if it ends up in someone’s “junk” mail folder.

How accurate (deliverable) are your names?
Most compiled mailing lists are guaranteed at least 90% deliverable within 30 days of receipt. If you are doing telemarketing, a good list will be at least 85% accurate. Response mailing lists are generally not subject to deliverability guarantees. Permission-based e-mail lists have varying deliverability rates, but you usually pay only for e-mail delivered.

How long does it take to order a list?
Compiled mailing lists can be delivered within minutes, hours, or days. Response lists can take days or weeks to obtain. E-mail lists also usually require several working days, including set-up and testing prior to deployment.

How large is your staff?
We have 5 full-time team members and 5 part-time members who work with our clients on a “project to project” basis.

When was AccuList USA started?
Our company was founded in 1988.

How can AccuList USA help me save money?
AccuList USA can save you money in a number of ways, ranging from postal savings to list management and printing. Each client's needs are different, but AccuList USA prides itself on being able to help you make the most of every dollar you spend on direct marketing.

When should I contact AccuList USA?
Your first contact with AccuList USA should be as soon as you have an idea of the budget and scope of your project. The earlier AccuList USA is involved, the more we can help you plan your direct marketing project to maximize the impact of every dollar spent.