Katherine Sharma
Director of New Business Development
Katherine Sharma is the Director of New Business Development at AccuList USA®. She has over 10 years of experience in direct marketing for a range of products and industries, including insurance and financial services; professional services; vehicle sales and service; recreation and travel services; and publishing.
With a BA in Economics and MA in Journalism from the University of Michigan, Katherine began her career as a journalist with the Detroit News, including a stint in its Washington, D.C. national bureau. Coming to California, she started in the publishing arm of Affinity Group Inc., an affinity marketing, publishing and retailing company in the outdoor recreation arena, but then moved to the marketing side of the business as a vice president of planning and operations. Her responsibilities there included oversight of an events division, a golf membership club, an Internet start-up, and national consumer research and business development projects. She went on to co-found a full-service ad agency, DKLA Group, which quickly grew to rank in the top 25 in the Ventura County area. Just prior to joining AccuList USA, she expanded her experience in online, insert media, and e-mail promotions as a marketing director for Answer Financial Inc., a leading national Internet-based, multi-carrier insurance agency based in Southern California.
In servicing AccuList USA clients, Katherine can call on experience across the direct marketing spectrum. She has developed multi-channel, direct marketing partnerships with brand names like DirecTV, Wal-Mart, NADA, Trader Publishing, TMP Worldwide (Yellow Pages) and others. She has developed list strategies for regional clients like City National Bank and national players like Answer Financial. She has managed in-house and agency marketing teams as well as design, printing and letter shop vendors for profitable acquisition and retention. |
