Richard Li, PhD
Vice President of Analytic Services
Dr. Richard Li, V.P. Analytic Services at AccuList USA, is a leading expert on predictive modeling, data mining, and database marketing. Dr. Li has over 20 years of experience in the direct marketing industry.
In addition to his association with AccuList USA, Dr. Li is also President of Demographic Research Company (“DRC”), which has provided modeling services and software to the direct marketing industry since 1975. Dr. Li has consulted numerous companies on issues regarding predictive modeling, database marketing, and market research. In 1988, He guided DRC’s entry into software publishing. Today, DRC provides advanced data mining and modeling software and state-of-the-art custom modeling services to many clients.
Before joining DRC in 1987, Dr. Li managed marketing database at Transamerica Financial Corporation. Subsequently, Dr. Li helped establish TRW Credit Data's Risk Modeling and Credit Management Services.
Supported by a grant from the Department of Defense, Dr. Li also designed and developed an automated forecasting system on the ARPA net for the Advanced Research Projects Agency of the Department of Defense.
Dr. Li had held faculty positions at several major universities. He has published articles on modeling and database marketing in professional and trade journals and has been a frequent speaker at industry conferences. His unparalleled expertise in predictive modeling, data mining and database marketing has proven to be a valuable asset to AccuList USA customers. |
