Acacia Catalog

———- SRDS UPDATED/CONFIRMED ———-
Jun 15, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 140,957 *$115.00
3 month buyers 8,476 $140.00
   6 month buyers 28,371 $130.00
   12 month buyers 72,234 $120.00
   24 month buyers 140,957 $115.00
   1 month buyers 3,866 $145.00
Product (12 month):
   Home 14,412 +15.00
   Home bundle (home, garden, domestics) 29,744 +15.00
   Gift 13,248 +15.00
   Personal care 4,937 +15.00
   Shoes 20,330 +15.00
   Apparel 52,026 +15.00
   Accessories 19,499 +15.00
   Wearables bundle (apparel, shoes, accessories) 61,791 +15.00
   Garden 10,186 +15.00
   Domestics 15,695 +15.00
   Fitness bundle (fitness dvds and accessories) 8,580 +15.00
Recency:
3 month:
   50.00+ 7,591 +25.00
   75.00+ 7,113 +30.00
   100.00+ 6,616 +40.00
6 month:
   50.00+ 25,243 +25.00
   75.00+ 23,322 +30.00
   100.00+ 21,194 +40.00
12 month:
   50.00+ 64,606 +25.00
   75.00+ 59,791 +30.00
   100.00+ 52,951 +40.00
24 month:
   50.00+ 124,363 +25.00
   75.00+ 114,672 +30.00
   100.00+ 100,436 +40.00

(*) Fundraiser/publishing, 65.00/M; food rate, 80.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+buyers $40.00 M extra
50.00+ Buyers (Cum.) $25.00 M extra
75.00+ Buyers $30.00 M extra
Gender $7.00 M extra
State $7.00 M extra
SCF $7.00 M extra
Zip $7.00 M extra
Run Charges $10.00 M extra
Key Coding $2.00 M extra
Product $15.00 M extra
Multi Or Single Buyer Select $10.00 M extra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of yoga DVD’s for mind, body and spirit as well as beautiful, natural products.
9% male, 83% female; ages 35-55.
Average unit of sale $122.

———- DATACARD DESCRIPTION ———-
ACACIA, NAMED FOR A SHELTERING TREE WITH HEALING PROPERTIES, IS YOUR SOURCE FOR PRODUCTS THAT SOOTHE, REJUVENATE, INSPIRE AND PROMOTE WELL-BEING. ACACIA OFFERS TOP QUALITY YOGA DVD’S FOR MIND, BODY AND SPIRIT AS WELL AS BEAUTIFUL NATURAL PRODUCTS FOR YOU, YOUR FAMILY, YOUR FRIENDS AND YOUR HOME THAT ARE THOUGHTFULLY CHOSEN AND UNCONDITIONALLY GUARANTEED. MERCHANDISE RANGES FROM TABLETOP, APPAREL, JEWELRY, HOME DECOR AND GIFTS. BUYERS FROM THIS CATALOG WOULD MAKE EXCELLENT PROSPECTS FOR ALL TYPES OF OFFERS FROM HEALTH & PERSONAL CARE, GIFT, HOME DECOR, PUBLISHING AND FUNDRAISING.
AVERAGE HHI: $90,000

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP Posting To Donnelley FTOP Site Onloy $59.00 M extra