Acacia Catalog

———- SRDS UPDATED/CONFIRMED ———-
Jun 15, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe140,957*$115.00
3 month buyers8,476$140.00
   6 month buyers28,371$130.00
   12 month buyers72,234$120.00
   24 month buyers140,957$115.00
   1 month buyers3,866$145.00
Product (12 month):
   Home14,412+15.00
   Home bundle (home, garden, domestics)29,744+15.00
   Gift13,248+15.00
   Personal care4,937+15.00
   Shoes20,330+15.00
   Apparel52,026+15.00
   Accessories19,499+15.00
   Wearables bundle (apparel, shoes, accessories)61,791+15.00
   Garden10,186+15.00
   Domestics15,695+15.00
   Fitness bundle (fitness dvds and accessories)8,580+15.00
Recency:
3 month:
   50.00+7,591+25.00
   75.00+7,113+30.00
   100.00+6,616+40.00
6 month:
   50.00+25,243+25.00
   75.00+23,322+30.00
   100.00+21,194+40.00
12 month:
   50.00+64,606+25.00
   75.00+59,791+30.00
   100.00+52,951+40.00
24 month:
   50.00+124,363+25.00
   75.00+114,672+30.00
   100.00+100,436+40.00

(*) Fundraiser/publishing, 65.00/M; food rate, 80.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+buyers$40.00Mextra
50.00+ Buyers (Cum.)$25.00Mextra
75.00+ Buyers$30.00Mextra
Gender$7.00Mextra
State$7.00Mextra
SCF$7.00Mextra
Zip$7.00Mextra
Run Charges$10.00Mextra
Key Coding$2.00Mextra
Product$15.00Mextra
Multi Or Single Buyer Select$10.00Mextra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of yoga DVD’s for mind, body and spirit as well as beautiful, natural products.
9% male, 83% female; ages 35-55.
Average unit of sale $122.

———- DATACARD DESCRIPTION ———-
ACACIA, NAMED FOR A SHELTERING TREE WITH HEALING PROPERTIES, IS YOUR SOURCE FOR PRODUCTS THAT SOOTHE, REJUVENATE, INSPIRE AND PROMOTE WELL-BEING. ACACIA OFFERS TOP QUALITY YOGA DVD’S FOR MIND, BODY AND SPIRIT AS WELL AS BEAUTIFUL NATURAL PRODUCTS FOR YOU, YOUR FAMILY, YOUR FRIENDS AND YOUR HOME THAT ARE THOUGHTFULLY CHOSEN AND UNCONDITIONALLY GUARANTEED. MERCHANDISE RANGES FROM TABLETOP, APPAREL, JEWELRY, HOME DECOR AND GIFTS. BUYERS FROM THIS CATALOG WOULD MAKE EXCELLENT PROSPECTS FOR ALL TYPES OF OFFERS FROM HEALTH & PERSONAL CARE, GIFT, HOME DECOR, PUBLISHING AND FUNDRAISING.
AVERAGE HHI: $90,000

SRDS Classification
USAConsumer553General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
FTP Posting To Donnelley FTOP Site Onloy$59.00Mextra