ACLU – American Civil Liberties Union

———- SRDS UPDATED/CONFIRMED ———-
Aug 8, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Aug 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 224,662 $75.00
3 month 5.00+ donors 24,146 $95.00
3 month 10.00+ donors 23,700 +8.00
6 month 5.00+ donors 51,199 $90.00
6 month 10.00+ donors 50,305 +8.00
12 month 5.00+ donors 101,431 $85.00
12 month 10.00+ donors 99,670 +8.00
24 month 5.00+ donors 152,338 $80.00
24 month 10.00+ donors 149,220 +8.00

Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
State $8.00 M extra
SCF $8.00 M extra
Zip $8.00 M extra
Gender $8.00 M extra
Non-reciprocal $20.00 M extra
10.00+ $8.00 M extra
25.00+ $15.00 M extra
50.00+ $20.00 M extra
Key Coding $3.00 M extra
Zip Tape $10.00 fee
———- SUMMARY DESCRIPTION ———-
MEMBERS OF THE ACLU PLACE GREAT VALUE ON THE RIGHTS OF ALL INDIVIDUALS TO EXPRESS THEIR BELIEFS, TO BE GUARANTEED EQUAL RIGHTS AND TO BE TREATED FAIRLY.
53% male, 38% female.
Average unit of sale $35.

———- DATACARD DESCRIPTION ———-
MEMBERS OF THE ACLU PLACE GREAT VALUE ON THE RIGHTS OF ALL INDIVIDUALS TO EXPRESS THEIR BELIEFS, TO BE GUARANTEED EQUAL RIGHTS AND TO BE TREATED FAIRLY. WITH THE CURRENT POLITICAL CLIMATE, THESE CHARITABLE INDIVIDUALS ARE MORE AWARE THAN EVER THAT PERSONAL FREEDOM IS A RARE COMMODITY, AND THEY DONATE ON AVERAGE $46.60 TO PRESERVE IT. EXTREMELY AWARE AND SOCIALLY SAVVY, THIS AUDIENCE IS INTERESTED IN MORE THAN JUST FUNDRAISING OFFERS. THEY ALSO ENJOY BUYING PRODUCTS AND ACQUIRING INFORMATION THAT APPEAL TO THEIR CULTURAL INTEREST. THEY’RE AN OBVIOUS CHOICE FOR ENVIRONMENTAL, SOCIAL, AND HEALTH-ORIENTED FUNDRAISING OFFERS. YET, THEY PRESENT AN EXCEPTIONAL AUDIENCE FOR LITERARY BOOKS.

SRDS Classification
USA Consumer 592 Political & Social Topics

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $60.00 fee
FTP $60.00 fee