ACLU – American Civil Liberties Union

———- SRDS UPDATED/CONFIRMED ———-
Aug 8, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Aug 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe224,662$75.00
3 month 5.00+ donors24,146$95.00
3 month 10.00+ donors23,700+8.00
6 month 5.00+ donors51,199$90.00
6 month 10.00+ donors50,305+8.00
12 month 5.00+ donors101,431$85.00
12 month 10.00+ donors99,670+8.00
24 month 5.00+ donors152,338$80.00
24 month 10.00+ donors149,220+8.00

Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
State$8.00Mextra
SCF$8.00Mextra
Zip$8.00Mextra
Gender$8.00Mextra
Non-reciprocal$20.00Mextra
10.00+$8.00Mextra
25.00+$15.00Mextra
50.00+$20.00Mextra
Key Coding$3.00Mextra
Zip Tape$10.00fee
———- SUMMARY DESCRIPTION ———-
MEMBERS OF THE ACLU PLACE GREAT VALUE ON THE RIGHTS OF ALL INDIVIDUALS TO EXPRESS THEIR BELIEFS, TO BE GUARANTEED EQUAL RIGHTS AND TO BE TREATED FAIRLY.
53% male, 38% female.
Average unit of sale $35.

———- DATACARD DESCRIPTION ———-
MEMBERS OF THE ACLU PLACE GREAT VALUE ON THE RIGHTS OF ALL INDIVIDUALS TO EXPRESS THEIR BELIEFS, TO BE GUARANTEED EQUAL RIGHTS AND TO BE TREATED FAIRLY. WITH THE CURRENT POLITICAL CLIMATE, THESE CHARITABLE INDIVIDUALS ARE MORE AWARE THAN EVER THAT PERSONAL FREEDOM IS A RARE COMMODITY, AND THEY DONATE ON AVERAGE $46.60 TO PRESERVE IT. EXTREMELY AWARE AND SOCIALLY SAVVY, THIS AUDIENCE IS INTERESTED IN MORE THAN JUST FUNDRAISING OFFERS. THEY ALSO ENJOY BUYING PRODUCTS AND ACQUIRING INFORMATION THAT APPEAL TO THEIR CULTURAL INTEREST. THEY’RE AN OBVIOUS CHOICE FOR ENVIRONMENTAL, SOCIAL, AND HEALTH-ORIENTED FUNDRAISING OFFERS. YET, THEY PRESENT AN EXCEPTIONAL AUDIENCE FOR LITERARY BOOKS.

SRDS Classification
USAConsumer592Political & Social Topics

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$60.00fee
FTP$60.00fee