Acorn and Acacia Apogee Enhanced Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jun 27, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 381,481 *$65.00
3 month donors 33,912 $65.00
   6 month donors 124,633 $65.00
   12 month donors 214,691 $65.00
   24 month donors 381,481 $65.00
Apogee enhancement: 24 month donations to specific causes:
   Animal welfare 12,644 +15.00
   Catholic devotional 11,298 +15.00
   Children’s health 25,401 +15.00
   Catholic social services 26,941 +15.00
   Health/disease specific 54,749 +15.00
   Liberal causes 15,181 +15.00
   Nature/wildlife/environmental 53,798 +15.00
   International relief 10,042 +15.00
   Social services 18,517 +15.00
   Veterans assistance 22,781 +15.00

(*) 15.00/M Apogee enhancement fee applies and covers all Apogee selects.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Apogee Enhancement $15.00 M extra
Gender $7.00 M extra
State $7.00 M extra
SCF $7.00 M extra
Zip $7.00 M extra
Running Charges $9.00 M extra
Category/Affinity
Philanthropic RFM Variables
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
Acorn and Acacia donors who are members of Apogee.
3% male, 70% female.
Average unit of sale $122.

———- DATACARD DESCRIPTION ———-
THE ACORN AND ACACIA MASTERFILE IS NOW OPTIMIZED FOR FUNDRAISING APPEALS. PINPOINT THE ACORN AND ACACIA MASTERFILE DONORS WHO ARE READY FOR YOUR APPEAL VIA CATEGORY/AFFINITY SELECTS, PHILANTHROPIC RFM VARIABLES, ETC.
APOGEE, INFOGROUP’S NON PROFIT CO-OPERATIVE DATABASE, SERVES ALL NON PROFIT SECTORS AND CONTAINS DATA FROM OVER 30 MILLION PHILANTHROPIC HOUSEHOLDS AND OVER 1 BILLION DONATIONS.
THE ACORN & ACACIA COMBINED CATALOG LISTS HAVE BEEN ENHANCED WITH DEMOGRAPHICS AND LIFESTYLE INFORMATION FROM INFOGROUP FOR BETTER SELECTIVITY.
THE ACORN CATALOG OFFERS VIDEOS AND DVDS OF ACCLAIMED LITERARY ADAPTATIONS, CLASSIC FILMS, TV PROGRAMS AND DOCUMENTARIES AS WELL AS COLLECTIBLES, GIFTS, BOOKS, ART & JEWELRY. THE ACACIA CATALOG OFFERS TABLE TOP, APPAREL, JEWELRY, HOME DECOR AND GIFTS TO SOOTHE, REJUVENATE, INSPIRE AND PROMOTE WELL-BEING.

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Pressure Sensitive Labels $7.50 M extra
E-mail $59.00 fee
FTP $59.00 fee