Acorn and Acacia Apogee Enhanced Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jun 27, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe381,481*$65.00
3 month donors33,912$65.00
   6 month donors124,633$65.00
   12 month donors214,691$65.00
   24 month donors381,481$65.00
Apogee enhancement: 24 month donations to specific causes:
   Animal welfare12,644+15.00
   Catholic devotional11,298+15.00
   Children’s health25,401+15.00
   Catholic social services26,941+15.00
   Health/disease specific54,749+15.00
   Liberal causes15,181+15.00
   Nature/wildlife/environmental53,798+15.00
   International relief10,042+15.00
   Social services18,517+15.00
   Veterans assistance22,781+15.00

(*) 15.00/M Apogee enhancement fee applies and covers all Apogee selects.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Apogee Enhancement$15.00Mextra
Gender$7.00Mextra
State$7.00Mextra
SCF$7.00Mextra
Zip$7.00Mextra
Running Charges$9.00Mextra
Category/Affinity
Philanthropic RFM Variables
Key Coding$2.00Mextra
———- SUMMARY DESCRIPTION ———-
Acorn and Acacia donors who are members of Apogee.
3% male, 70% female.
Average unit of sale $122.

———- DATACARD DESCRIPTION ———-
THE ACORN AND ACACIA MASTERFILE IS NOW OPTIMIZED FOR FUNDRAISING APPEALS. PINPOINT THE ACORN AND ACACIA MASTERFILE DONORS WHO ARE READY FOR YOUR APPEAL VIA CATEGORY/AFFINITY SELECTS, PHILANTHROPIC RFM VARIABLES, ETC.
APOGEE, INFOGROUP’S NON PROFIT CO-OPERATIVE DATABASE, SERVES ALL NON PROFIT SECTORS AND CONTAINS DATA FROM OVER 30 MILLION PHILANTHROPIC HOUSEHOLDS AND OVER 1 BILLION DONATIONS.
THE ACORN & ACACIA COMBINED CATALOG LISTS HAVE BEEN ENHANCED WITH DEMOGRAPHICS AND LIFESTYLE INFORMATION FROM INFOGROUP FOR BETTER SELECTIVITY.
THE ACORN CATALOG OFFERS VIDEOS AND DVDS OF ACCLAIMED LITERARY ADAPTATIONS, CLASSIC FILMS, TV PROGRAMS AND DOCUMENTARIES AS WELL AS COLLECTIBLES, GIFTS, BOOKS, ART & JEWELRY. THE ACACIA CATALOG OFFERS TABLE TOP, APPAREL, JEWELRY, HOME DECOR AND GIFTS TO SOOTHE, REJUVENATE, INSPIRE AND PROMOTE WELL-BEING.

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Pressure Sensitive Labels$7.50Mextra
E-mail$59.00fee
FTP$59.00fee