Acorn and Acacia Marketing Genetics Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jun 27, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 369,944 *$100.00
3 month buyers 27,073 $125.00
   6 month buyers 87,215 $115.00
   12 month buyers 206,181 $110.00
   24 month buyers 369,944 $100.00
6 month marketing genetics auto/tools 8,960 +10.00
6 month marketing genetics books, music, video 37,614 +10.00
6 month marketing genetics craft 6,554 +10.00
6 month marketing genetics electronics, gadgets 11,468 +10.00
6 month marketing genetics food 24,001 +10.00
6 month marketing genetics gardening, patio 21,261 +10.00
6 month marketing genetics gift 34,226 +10.00
6 month marketing genetics health, beauty 25,690 +10.00
6 month marketing genetics home decor 34,553 +10.00
6 month marketing genetics home/office 10,321 +10.00
6 month marketing genetics housewares/furnishing 42,515 +10.00
6 month marketing genetics interests, hobbies 27,134 +10.00
6 month marketing genetics jewelry 21,966 +10.00
6 month marketing genetics men’s apparel 31,904 +10.00
6 month marketing genetics pet product 14,822 +10.00
6 month marketing genetics shoe 24,105 +10.00
6 month marketing genetics sports/outdoor 11,604 +10.00
6 month marketing genetics women’s apparel 53,798 +10.00
6 month marketin genetics travel/leisure 10,229 +10.00

(*) Food, 70.00/M; fundraiser/publishing, 65.00/M.
Net name arrangement (50,000 minimum) 85%

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Buyers $40.00 M extra
50.00+ Buyers $20.00 M extra
75.00+ Buyers $30.00 M extra
Gender $7.00 M extra
Product $15.00 M extra
State $7.00 M extra
SCF $7.00 M extra
Zip $7.00 M extra
Multibuyers Or Single Purchase $10.00 M extra
TargetReady Models $12.00 M extra
Key Coding $2.00 M extra
Run Charges $9.00 M extra
———- SUMMARY DESCRIPTION ———-
Buyers from Acorn and Acacia catalogs.
30% male, 70% female.
Average unit of sale $122.

———- DATACARD DESCRIPTION ———-
THE ACORN & ACACIA COMBINED CATALOG LISTS HAVE BEEN ENHANCED WITH DEMOGRAPHICS AND LIFESTYLE INFORMATION FROM DONNELLY FOR BETTER SELECTIVITY. THE ACORN CATALOG OFFERS VIDEOS AND DVDS OF ACCLAIMED LITERACY ADAPTATIONS, CLASSIC FILMS, TV PROGRAMS AND DOCUMENTARIES AS WELL AS COLLECTIBLES, GIFTS, BOOKS, ART & JEWELRY. THE ACACIA CATALOG OFFERS TABLETOP, APPAREL, JEWELRY, HOME DECOR AND GIFTS TO SOOTHE, REJUVENATE, INSPIRE AND PROMOTE WELL BEING. MARKETING GENETICS IS A DATA RICH PROSPECTING REPOSITORY OF THE POOLED 2-YEAR PURCHASING HISTORIES FROM HUNDREDS OF CATALOG MARKETERS, WITH MORE THAN 1 BILLION INDIVIDUAL BUYING TRANSACTIONS. MARKETERS CAN NOW TARGET THIS GROUP OF HIGH-RESPONSE, HIGH-SPENDING CONSUMERS THROUGH THEIR COLLECTIVE BUYING HISTORIES AND KEY DEMOGRAPHICS.

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Pressure Sensitive Labels $7.50 M extra
E-mail $59.00 fee
FTP $59.00 fee