Acorn and Acacia Marketing Genetics Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jun 27, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe369,944*$100.00
3 month buyers27,073$125.00
   6 month buyers87,215$115.00
   12 month buyers206,181$110.00
   24 month buyers369,944$100.00
6 month marketing genetics auto/tools8,960+10.00
6 month marketing genetics books, music, video37,614+10.00
6 month marketing genetics craft6,554+10.00
6 month marketing genetics electronics, gadgets11,468+10.00
6 month marketing genetics food24,001+10.00
6 month marketing genetics gardening, patio21,261+10.00
6 month marketing genetics gift34,226+10.00
6 month marketing genetics health, beauty25,690+10.00
6 month marketing genetics home decor34,553+10.00
6 month marketing genetics home/office10,321+10.00
6 month marketing genetics housewares/furnishing42,515+10.00
6 month marketing genetics interests, hobbies27,134+10.00
6 month marketing genetics jewelry21,966+10.00
6 month marketing genetics men’s apparel31,904+10.00
6 month marketing genetics pet product14,822+10.00
6 month marketing genetics shoe24,105+10.00
6 month marketing genetics sports/outdoor11,604+10.00
6 month marketing genetics women’s apparel53,798+10.00
6 month marketin genetics travel/leisure10,229+10.00

(*) Food, 70.00/M; fundraiser/publishing, 65.00/M.
Net name arrangement (50,000 minimum) 85%

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+ Buyers$40.00Mextra
50.00+ Buyers$20.00Mextra
75.00+ Buyers$30.00Mextra
Gender$7.00Mextra
Product$15.00Mextra
State$7.00Mextra
SCF$7.00Mextra
Zip$7.00Mextra
Multibuyers Or Single Purchase$10.00Mextra
TargetReady Models$12.00Mextra
Key Coding$2.00Mextra
Run Charges$9.00Mextra
———- SUMMARY DESCRIPTION ———-
Buyers from Acorn and Acacia catalogs.
30% male, 70% female.
Average unit of sale $122.

———- DATACARD DESCRIPTION ———-
THE ACORN & ACACIA COMBINED CATALOG LISTS HAVE BEEN ENHANCED WITH DEMOGRAPHICS AND LIFESTYLE INFORMATION FROM DONNELLY FOR BETTER SELECTIVITY. THE ACORN CATALOG OFFERS VIDEOS AND DVDS OF ACCLAIMED LITERACY ADAPTATIONS, CLASSIC FILMS, TV PROGRAMS AND DOCUMENTARIES AS WELL AS COLLECTIBLES, GIFTS, BOOKS, ART & JEWELRY. THE ACACIA CATALOG OFFERS TABLETOP, APPAREL, JEWELRY, HOME DECOR AND GIFTS TO SOOTHE, REJUVENATE, INSPIRE AND PROMOTE WELL BEING. MARKETING GENETICS IS A DATA RICH PROSPECTING REPOSITORY OF THE POOLED 2-YEAR PURCHASING HISTORIES FROM HUNDREDS OF CATALOG MARKETERS, WITH MORE THAN 1 BILLION INDIVIDUAL BUYING TRANSACTIONS. MARKETERS CAN NOW TARGET THIS GROUP OF HIGH-RESPONSE, HIGH-SPENDING CONSUMERS THROUGH THEIR COLLECTIVE BUYING HISTORIES AND KEY DEMOGRAPHICS.

SRDS Classification
USAConsumer553General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Pressure Sensitive Labels$7.50Mextra
E-mail$59.00fee
FTP$59.00fee