Action Network Donor Database

———- SRDS UPDATED/CONFIRMED ———-
Dec 3, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Nov 2014
Minimum order 10,000.

Selections Counts Price per/M
Total Universe 3,052,661 $95.00
1 month Hotline Donors 3,052,661 $95.00
Animal 814,557 $95.00
Cultural 111,455 +17.00
Children’s Causes 1,011,697 +17.00
Environmental 813,406 +17.00
Health 1,062,781 +17.00
Humanitarian 374,085 +17.00
Political (cons) 350,928 +17.00
Political (liberal) 163,664 +17.00
Religious 933,801 +17.00
Veterans 927,818 +17.00

(*) Fundraising rate (includes selects), 75.00/M. Financial/Insurance rate, 85.00/M. Donors (all orders), plus 17.00/M.
Net name arrangement (minimum 50,000), 85% plus 15.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Avg/Trans . Or Prod. $37.00 M extra
25-49 Avg/Trans. Or Prod. $27.00 M extra
50-99 Avg/Trans. Or Prod $32.00 M extra
<25 Avg/Trans Or Prod. $22.00 M extra
Age $12.00 M extra
Area Of Interest $12.00 M extra
Cash Buyers $12.00 M extra
Category $12.00 M extra
Childs Age $12.00 M extra
Contributors/Donors $17.00 M extra
Credit Cards $12.00 M extra
Direct Mail Sold $12.00 M extra
Dwelling Size/Type $7.00 M extra
Ethnic/Ethnicity $22.00 M extra
Frequency Of Purchase $12.00 M extra
Gender/Sex $12.00 M extra
Geo/Geographical $7.00 M extra
Home Owner $12.00 M extra
Income $12.00 M extra
Individual Within Household $12.00 M extra
Internet/On-line $12.00 M extra
Length Of Residence $7.00 M extra
Lifestyle $12.00 M extra
Method Of Payment $12.00 M extra
Modeled Credit Score $12.00 M extra
Number Of Adults In Household $12.00 M extra
Number Of Children $12.00 M extra
Presence Of Child $12.00 M extra
Religion/Religious $22.00 M extra
Renter $12.00 M extra
Retail/Point Of Purchase $12.00 M extra
Key Coding $2.50 M extra
———- SUMMARY DESCRIPTION ———-
Each household is recorded as a 3X multibuyer.
48% male, 52% female.

———- DATACARD DESCRIPTION ———-
ACTION NETWORK IS THE INDUSTRY’S LARGEST SKU-LEVEL TRANSACTIONAL DATABASE, COMPRISING OVER 220 MILLION INDIVIDUALS IN 120 MILLION HOUSEHOLDS WHO ARE RESPONSIBLE FOR OVER 5.4 BILLION TOTAL TRANSACTIONS. ACTION NETWORK IS A 100% CONSUMER DATABASE. EACH HOUSEHOLD IS RECORDED AS A 3X MULTIBUYER. WITH 44 MAJOR AND OVER 1,000 SUB-CATEGORIES, THIS DATABASE CAN HELP YOUR MAILERS ACQUIRE NEW CUSTOMERS, RETAIN EXISTING CUSTOMERS, ENHANCE THEIR DATABASES, AND OPTIMIZE THEIR MAILINGS WITH THE MOST PRECISE TARGETING AVAILABLE ON THE MARKET TODAY.

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
40% Direct Mail Catalog/Call Center
36% Internet/Online/Website Registration
23% Retail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee Delivery
FTP $50.00 fee
Modem $50.00 fee
BBS $50.00 fee