Action Network Donor Database

———- SRDS UPDATED/CONFIRMED ———-
Dec 3, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Nov 2014
Minimum order 10,000.

SelectionsCountsPrice per/M
Total Universe3,052,661$95.00
1 month Hotline Donors3,052,661$95.00
Animal814,557$95.00
Cultural111,455+17.00
Children’s Causes1,011,697+17.00
Environmental813,406+17.00
Health1,062,781+17.00
Humanitarian374,085+17.00
Political (cons)350,928+17.00
Political (liberal)163,664+17.00
Religious933,801+17.00
Veterans927,818+17.00

(*) Fundraising rate (includes selects), 75.00/M. Financial/Insurance rate, 85.00/M. Donors (all orders), plus 17.00/M.
Net name arrangement (minimum 50,000), 85% plus 15.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+ Avg/Trans . Or Prod.$37.00Mextra
25-49 Avg/Trans. Or Prod.$27.00Mextra
50-99 Avg/Trans. Or Prod$32.00Mextra
<25 Avg/Trans Or Prod.$22.00Mextra
Age$12.00Mextra
Area Of Interest$12.00Mextra
Cash Buyers$12.00Mextra
Category$12.00Mextra
Childs Age$12.00Mextra
Contributors/Donors$17.00Mextra
Credit Cards$12.00Mextra
Direct Mail Sold$12.00Mextra
Dwelling Size/Type$7.00Mextra
Ethnic/Ethnicity$22.00Mextra
Frequency Of Purchase$12.00Mextra
Gender/Sex$12.00Mextra
Geo/Geographical$7.00Mextra
Home Owner$12.00Mextra
Income$12.00Mextra
Individual Within Household$12.00Mextra
Internet/On-line$12.00Mextra
Length Of Residence$7.00Mextra
Lifestyle$12.00Mextra
Method Of Payment$12.00Mextra
Modeled Credit Score$12.00Mextra
Number Of Adults In Household$12.00Mextra
Number Of Children$12.00Mextra
Presence Of Child$12.00Mextra
Religion/Religious$22.00Mextra
Renter$12.00Mextra
Retail/Point Of Purchase$12.00Mextra
Key Coding$2.50Mextra
———- SUMMARY DESCRIPTION ———-
Each household is recorded as a 3X multibuyer.
48% male, 52% female.

———- DATACARD DESCRIPTION ———-
ACTION NETWORK IS THE INDUSTRY’S LARGEST SKU-LEVEL TRANSACTIONAL DATABASE, COMPRISING OVER 220 MILLION INDIVIDUALS IN 120 MILLION HOUSEHOLDS WHO ARE RESPONSIBLE FOR OVER 5.4 BILLION TOTAL TRANSACTIONS. ACTION NETWORK IS A 100% CONSUMER DATABASE. EACH HOUSEHOLD IS RECORDED AS A 3X MULTIBUYER. WITH 44 MAJOR AND OVER 1,000 SUB-CATEGORIES, THIS DATABASE CAN HELP YOUR MAILERS ACQUIRE NEW CUSTOMERS, RETAIN EXISTING CUSTOMERS, ENHANCE THEIR DATABASES, AND OPTIMIZE THEIR MAILINGS WITH THE MOST PRECISE TARGETING AVAILABLE ON THE MARKET TODAY.

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
40% Direct MailCatalog/Call Center
36% Internet/Online/Website Registration
23% Retail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00feeDelivery
FTP$50.00fee
Modem$50.00fee
BBS$50.00fee