Action Network Lifestyle Audiences

———- SRDS UPDATED/CONFIRMED ———-
Dec 2, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2014
Minimum order 10,000.

Selections Counts Price per/M
Total universe 50,436,671 *$95.00
1 month hotline 9,009,744 +17.00
   3 month hotline 24,892,694 +12.00
6 month 35,200,364 +7.00
   12 month 50,436,671 $95.00

(*) Financial/insurance rate, 85.00/M; publishing rate, 85.00/M; fundraising rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 15.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Avg/Trans. Or Prod. Dollar $37.00 M extra
25.00-49.00 Avg/Trans. Or Prod. Dollar $27.00 M extra
50.00-99 Avg/Trans. Or Prod. Dollar $32.00 M extra
<25.00 Avg/Trans. Or Prod. Dollar $22.00 M extra
Credit Cards $12.00 M extra
Dwelling Size/Type $7.00 M extra
Ethnic/Ethnicity $22.00 M extra
Frequency Of Purchase $12.00 M extra
Gender $12.00 M extra
Geo/Geographical $7.00 M extra
Home Owner $12.00 M extra
Lenth Of Residence $7.00 M extra
Lifestyle $12.00 M extra
Method Of Payment $12.00 M extra
Modeled Credit Score $12.00 M extra
Number Of Adults In Household $12.00 M extra
Religion/Religious $22.00 M extra
Renter $12.00 M extra
Key Coding $2.50 M extra
———- SUMMARY DESCRIPTION ———-
Audiences that are apart of the Action Network.
37% male, 54% female.

———- DATACARD DESCRIPTION ———-
ACTION NETWORK LIFESTYLE AUDIENCES LEVERAGES 38 PRE-BUILT DATALOGIX MODELS WHICH FOCUS ON SPECIFIC INFLUENTIAL BUYING POPULATIONS. USE THE WEALTH OF DEMOGRAPHIC, PSYCHOGRAPHIC AND PURCHASE DATA TO REFINE ANY OF THE FOLLOWING PRE-PACKAGED AUDIENCES TO REACH YOUR CLIENT’S MUST-HAVE CUSTOMERS.
ACTION NETWORK COMPRISES OVER 220 MILLION INDIVIDUALS IN 110 MILLION+ HOUSEHOLDS WHO ARE RESPONSIBLE FOR OVER 10 BILLION TOTAL TRANSACTIONS. ACTION NETWORK IS POWERED BY DATALOGIX THE LEADING PROVIDER OF PREDICTIVE CONSUMER DATABASE MARKETING SERVICES. WITH 53 MAJOR AND OVER 1,100 SUB-CATEGORIES, ACTION NETWORK CAN HELP YOUR MAILERS ACQUIRE NEW CUSTOMERS, RETAIN EXISTING CUSTOMERS, ENHANCE THEIR DATABASES, AND OPTIMIZE THEIR MAILINGS WITH THE MOST PRECISE TARGETING AVAILABLE ON THE MARKET TODAY!

SRDS Classification
USA Consumer 552 General

———- LIST SOURCE ———-

Source Note
40% Direct Mail Catalog
36% Direct Mail Call Center
23% Internet/Online/Website Registration

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
CD-ROM $50.00 fee
Cartridge $50.00 fee
Diskette $50.00 fee
E-mail $50.00 fee Delivery
Modem $50.00 fee
FTB $50.00 fee
BBS $50.00 fee