Action Network Modeling Program

———- SRDS UPDATED/CONFIRMED ———-
Dec 2, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Nov 2014

SelectionsCountsPrice per/M
Total Universe50,436,671$95.00
12 month50,436,671*$95.00

(*) Fundraising rate, 75.00/M; financial/insurance base rate, 85.00/M; publishing base rate, 85.00/M; model scoring fee plus, 25.00/M.
Net name arrangement (minimum 50,000), 85% plus 15.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Geographical$7.00Mextra
Gender$12.00Mextra
Frequency Of Purchase$12.00Mextra
<25 Avg/Trans. Or Prod$22.00Mextra
25-49 Avg/Trans. Or Prod$27.00Mextra
50-99 Avg/Trans. Or Prod$32.00Mextra
100+ Avg/Trans. Or Prod$37.00Mextra
Age$12.00Mextra
Area Of Interest$12.00Mextra
Cash Buyers$12.00Mextra
Category$12.00Mextra
Childs Age$12.00Mextra
Credit Cards$12.00Mextra
Direct Mail Sold$12.00Mextra
Dwelling Size/Tye$7.00Mextra
Ethnic/Ethnicity$22.00Mextra
Frequency Of Purchase$12.00Mextra
Gender/Sex$12.00Mextra
Geo/Geographical$7.00Mextra
Home Owner$12.00Mextra
Income$12.00Mextra
Individual Within Household$12.00Mextra
Internet/On-line$12.00Mextra
Length Of Residence$7.00Mextra
Lifestyle$12.00Mextra
Method Of Payment$12.00Mextra
Modeled Credit Score$12.00Mextra
Number Of Adults In Household$12.00Mextra
Number Of Children$12.00Mextra
Presen Eof Child$12.00Mextra
Religion/Religious$22.00Mextra
Renter$12.00Mextra
Retail/Point Of Purchase$12.00Mextra
Key Coding$2.50Mextra
———- SUMMARY DESCRIPTION ———-
Advanced modeling techniques to identify new customers, activate lapsed customers, and enhance third party list sources.
48% male, 52% female.

———- DATACARD DESCRIPTION ———-
ACTION NETWORK USES ADVANCED MODELING TECHNIQUES TO IDENTIFY NEW CUSTOMERS, ACTIVATE LAPSED CUSTOMERS, AND ENHANCE THIRD PARTY LIST SOURCES. ACTION NETWORK DIFFERENTIATES ITSELF FROM OTHER COOPERATIVE DATABASE MODELING COMPANIES BY USING LOGISTIC REPRESSION AS IT’S PRIMARY MODELING METHODOLOGY (VS. LINEAR REGRESSION). LOGISTIC REGRESSION IS A SUPERIOR METHODOLOGY FOR ANSWERING YES/NO QUESTION LIKE: WILL SOMEONE RESPOND TO MY OFFER?
MODEL TYPES: PROSPECTING: ACTION NETWORK WILL PROFILE YOUR BEST CUSTOMERS BASED ON DEMOGRAPHIC, LIFESTYLE AND ACTUAL TRANSACTIONAL INFORMATION (WHO THEY BUY FROM, WHAT THEY BUY, WHEN THEY BUY AND HOW MUCH THEY SPEND). USING LOGISTIC REGRESSION MODELS, THE HOUSEHOLDS THAT HAVE BEEN PRE-SELECTED BASED ON SIMILAR CHARACTERISTICS, ARE THEN MODELED AND SCORED BASED ON THEIR LIKELIHOOD TO RESPOND TO YOUR OFFER.
HOUSEFILE ACTIVATION: ACTION NETWORK WILL PROFILE YOUR BEST “ACTIVE” CUSTOMERS BASED ON DEMOGRAPHIC, LIFESTYLE AND ACTUAL TRANSACTIONAL INFORMATION AND USE THEIR PROFILE TO MODEL AND SCORE YOUR “INACTIVE” CUSTOMERS. USING THIS LOGISTIC MODELING TECHNIQUE, YOU CAN IDENTIFY THOSE LAPSED HOUSEHOLDS WHO ARE ACTIVELY BUYING IN THE SAME MANNER AS YOUR BEST ACTIVE CUSTOMERS, WHO HAVE THEIR WALLETS OPEN TODAY.
INQUIRY ACTIVATION: ACTION NETWORK WILL PROFILE YOUR BEST “ACTIVE” CUSTOMERS BASED ON DEMOGRAPHIC, LIFESTYLE AND ACTUAL TRANSACTIONAL INFORMATION AND USE THIS PROFILE TO MODEL (THROUGH LOGISTIC REGRESSION) AND SCORE PEOPLE WHO HAVE MADE AN INQUIRY OR EXPRESSED AN INTEREST IN YOUR OFFER BUT HAVE NOT ACTUALLY GONE ON TO PURCHASE. ALLOCATE MARKETING DOLLARS TO THOSE HOUSEHOLDS WHO LOOK MOST LIKE YOUR ACTIVE CUSTOMERS.
LIST OPTIMIZATION: ACTION NETWORK WILL TAKE ANY LIST OF NAMES/ADDRESSES YOU PROVIDE, MATCH TO THE MODELING UNIVERSE, AND IDENTIFY THE HOUSEHOLDS MOST LIKELY TO RESPOND TO YOUR OFFER.

SRDS Classification
USAConsumer552General

———- LIST SOURCE ———-

SourceNote
40% Direct MailCatalog
36% Direct MailCall Center
23% Internet/Online/Website RegistrationRetail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00feeDelivery
FTP$50.00fee
Modem$50.00fee
BBS$50.00fee