Action Network Modeling Program

———- SRDS UPDATED/CONFIRMED ———-
Dec 2, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Nov 2014

Selections Counts Price per/M
Total Universe 50,436,671 $95.00
12 month 50,436,671 *$95.00

(*) Fundraising rate, 75.00/M; financial/insurance base rate, 85.00/M; publishing base rate, 85.00/M; model scoring fee plus, 25.00/M.
Net name arrangement (minimum 50,000), 85% plus 15.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Geographical $7.00 M extra
Gender $12.00 M extra
Frequency Of Purchase $12.00 M extra
<25 Avg/Trans. Or Prod $22.00 M extra
25-49 Avg/Trans. Or Prod $27.00 M extra
50-99 Avg/Trans. Or Prod $32.00 M extra
100+ Avg/Trans. Or Prod $37.00 M extra
Age $12.00 M extra
Area Of Interest $12.00 M extra
Cash Buyers $12.00 M extra
Category $12.00 M extra
Childs Age $12.00 M extra
Credit Cards $12.00 M extra
Direct Mail Sold $12.00 M extra
Dwelling Size/Tye $7.00 M extra
Ethnic/Ethnicity $22.00 M extra
Frequency Of Purchase $12.00 M extra
Gender/Sex $12.00 M extra
Geo/Geographical $7.00 M extra
Home Owner $12.00 M extra
Income $12.00 M extra
Individual Within Household $12.00 M extra
Internet/On-line $12.00 M extra
Length Of Residence $7.00 M extra
Lifestyle $12.00 M extra
Method Of Payment $12.00 M extra
Modeled Credit Score $12.00 M extra
Number Of Adults In Household $12.00 M extra
Number Of Children $12.00 M extra
Presen Eof Child $12.00 M extra
Religion/Religious $22.00 M extra
Renter $12.00 M extra
Retail/Point Of Purchase $12.00 M extra
Key Coding $2.50 M extra
———- SUMMARY DESCRIPTION ———-
Advanced modeling techniques to identify new customers, activate lapsed customers, and enhance third party list sources.
48% male, 52% female.

———- DATACARD DESCRIPTION ———-
ACTION NETWORK USES ADVANCED MODELING TECHNIQUES TO IDENTIFY NEW CUSTOMERS, ACTIVATE LAPSED CUSTOMERS, AND ENHANCE THIRD PARTY LIST SOURCES. ACTION NETWORK DIFFERENTIATES ITSELF FROM OTHER COOPERATIVE DATABASE MODELING COMPANIES BY USING LOGISTIC REPRESSION AS IT’S PRIMARY MODELING METHODOLOGY (VS. LINEAR REGRESSION). LOGISTIC REGRESSION IS A SUPERIOR METHODOLOGY FOR ANSWERING YES/NO QUESTION LIKE: WILL SOMEONE RESPOND TO MY OFFER?
MODEL TYPES: PROSPECTING: ACTION NETWORK WILL PROFILE YOUR BEST CUSTOMERS BASED ON DEMOGRAPHIC, LIFESTYLE AND ACTUAL TRANSACTIONAL INFORMATION (WHO THEY BUY FROM, WHAT THEY BUY, WHEN THEY BUY AND HOW MUCH THEY SPEND). USING LOGISTIC REGRESSION MODELS, THE HOUSEHOLDS THAT HAVE BEEN PRE-SELECTED BASED ON SIMILAR CHARACTERISTICS, ARE THEN MODELED AND SCORED BASED ON THEIR LIKELIHOOD TO RESPOND TO YOUR OFFER.
HOUSEFILE ACTIVATION: ACTION NETWORK WILL PROFILE YOUR BEST “ACTIVE” CUSTOMERS BASED ON DEMOGRAPHIC, LIFESTYLE AND ACTUAL TRANSACTIONAL INFORMATION AND USE THEIR PROFILE TO MODEL AND SCORE YOUR “INACTIVE” CUSTOMERS. USING THIS LOGISTIC MODELING TECHNIQUE, YOU CAN IDENTIFY THOSE LAPSED HOUSEHOLDS WHO ARE ACTIVELY BUYING IN THE SAME MANNER AS YOUR BEST ACTIVE CUSTOMERS, WHO HAVE THEIR WALLETS OPEN TODAY.
INQUIRY ACTIVATION: ACTION NETWORK WILL PROFILE YOUR BEST “ACTIVE” CUSTOMERS BASED ON DEMOGRAPHIC, LIFESTYLE AND ACTUAL TRANSACTIONAL INFORMATION AND USE THIS PROFILE TO MODEL (THROUGH LOGISTIC REGRESSION) AND SCORE PEOPLE WHO HAVE MADE AN INQUIRY OR EXPRESSED AN INTEREST IN YOUR OFFER BUT HAVE NOT ACTUALLY GONE ON TO PURCHASE. ALLOCATE MARKETING DOLLARS TO THOSE HOUSEHOLDS WHO LOOK MOST LIKE YOUR ACTIVE CUSTOMERS.
LIST OPTIMIZATION: ACTION NETWORK WILL TAKE ANY LIST OF NAMES/ADDRESSES YOU PROVIDE, MATCH TO THE MODELING UNIVERSE, AND IDENTIFY THE HOUSEHOLDS MOST LIKELY TO RESPOND TO YOUR OFFER.

SRDS Classification
USA Consumer 552 General

———- LIST SOURCE ———-

Source Note
40% Direct Mail Catalog
36% Direct Mail Call Center
23% Internet/Online/Website Registration Retail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee Delivery
FTP $50.00 fee
Modem $50.00 fee
BBS $50.00 fee