Active Interest Media Masterfile – Wiland Direct Modeled Selection Program

———- SRDS UPDATED/CONFIRMED ———-
Oct 2, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2015
Minimum order 1400.00 or 20,000.

Selections Counts Price per/M
Total Universe 1,246,000 *$110.00

(*) Fundraiser rate, 80.00/M; catalog rate, 80.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Scoring Fee Closed Participants $40.00 M extra
Scoring Fee Open Participants $30.00 M extra
Key Coding $3.00 M extra
Insurance $75.00 M extra
Key Coding $3.00 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers to the following titles comprise the active interest media masterfile: american cowboy, arts & crafts homes, backpacker, black belt, climbing, country’s best cabins, dressage today, equus, horse & rider, horse journal, log home living, old house journal, passagemaker, power & motoryacht, practical horseman, sail, soundings, soundings trade only, spin to win rodeo, the trail rider, timber home living, vegetarian times, woodshop news and yoga journal.
35% male, 49% female.
Average unit of sale $19.

———- DATACARD DESCRIPTION ———-
FROM MOUNTAIN CLIMBERS TO YOGA PRACTITIONERS, AIM REACHES A LARGE AUDIENCE OF AMERICA’S MOST ENTHUSIASTIC CONSUMERS. READERS OF THEIR MAGAZINES ARE HIGHLY ENGAGED AND RELY ON THE PUBLICATIONS TO ENHANCE THEIR PASSIONS.
SUBSCRIBERS TO THE FOLLOWING TITLES COMPRISE THE ACTIVE INTEREST MEDIA MASTERFILE: AMERICAN COWBOY, ARTS & CRAFTS HOMES, BACKPACKER, BLACK BELT, CLIMBING, COUNTRY’S BEST CABINS, DRESSAGE TODAY, EQUUS, HORSE & RIDER, HORSE JOURNAL, LOG HOME LIVING, OLD HOUSE JOURNAL, PASSAGEMAKER, POWER & MOTORYACHT, PRACTICAL HORSEMAN, SAIL, SOUNDINGS, SOUNDINGS TRADE ONLY, SPIN TO WIN RODEO, THE TRAIL RIDER, TIMBER HOME LIVING, VEGETARIAN TIMES, WOODSHOP NEWS AND YOGA JOURNAL.
AIM SUBSCRIBERS EARN ABOVE AVERAGE INCOMES TO ENJOY THEIR HOBBIES AND INTERESTS. THEY PURCHASE FROM UPSCALE CATALOGS AND RESPOND TO DIRECT MARKETERS SEEKING AN AUDIENCE THAT ENJOYS AN ACTIVE LIFESTYLE AND APPRECIATES A HIGH STANDARD OF LIVING. THEY CONTINUALLY STAY EDUCATED THROUGH READING, SHOWS, AND SEMINARS. AIM MAGAZINE SUBSCRIBERS ALSO SUPPORT NON-PROFITS THAT ASSIST IN HELPING OTHERS AS WELL THE ENVIRONMENT THAT THEY ENJOY SO MUCH.
ACTIVE INTEREST MEDIA IS CONTINUALLY EXPANDING ITS PORTFOLIO AND PRESENCE IN A VARIETY OF LIFESTYLE MARKETS BY PROVIDING VALUABLE, AUTHORITATIVE CONTENT TO SUBSCRIBERS COMMITTED TO THEIR PASSIONS.
WILAND DIRECT MEMBERS CAN HAVE THEIR CUSTOM MODELS APPLIED TO THE ACTIVE INTEREST MEDIA MASTERFILE, ALLOWING THEM TO REACH THEIR IDEAL TARGET AUDIENCE. NAMES WILL BE DELIVERED NET OF THE MAILER’S HOUSE FILE, YIELDING INCREMENTAL NAMES TO BE ADDED TO THE MERGE.
THE MODELING PROGRAM PROVIDES OUT-OF-CATEGORY MAILERS, OR THOSE LOOKING TO GO DEEPER IN THE FILE, AN OPPORTUNITY TO TARGET ONLY THE NAMES MOST LIKE YOUR CURRENT CUSTOMER, DONOR TO SUBSCRIBER FROM THE ACTIVE INTEREST MEDIA FILES.
AVERAGE INCOME: $75,000.00

SRDS Classification
USA Consumer 564 Magazines (General)

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP $65.00 fee
E-mail $65.00 fee