A&E Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jun 22, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jan 2015
Minimum order 7,500.

SelectionsCountsPrice per/M
Universe528,957*$90.00
1 month buyers2,913$115.00
3 month buyers19,048$110.00
6 month buyers29,740$105.00
12 month buyers52,517$100.00
24 month buyers207,736$90.00
Presence of children:
   Age 0-569,000+12.00
   Age 6-1071,000+12.00
   Age 11-1575,000+12.00

(*) Fundraiser/publisher rate, 65.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
50.00+ Buyers$26.00Mextra
25.00+ Buyers$16.00Mextra
75.00+ Buyers$31.00Mextra
Gender$6.00Mextra
Age$12.00Mextra
Home Owner$12.00Mextra
Dwelling Size/Type$12.00Mextra
Income Select$12.00Mextra
Renter$12.00Mextra
Presence Of Child$12.00Mextra
SCF$6.00Mextra
State$6.00Mextra
Zip$6.00Mextra
Contributors/Donors$12.00Mextra
Enhanced$12.00Mextra
Interest Category$15.00Mextra
Shows
Key Coding$2.00Mextra
Interest Category Selects:
History$15.00Mextra
Science & Technology$15.00Mextra
Religion$15.00Mextra
War & Warfare$15.00Mextra
Crime & Investigation$15.00Mextra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of original movies, intriguing mysteries, engaging documentaries, nature, science, travel and entertainment programming in VHS and DVD formats.
45% male, 48% female; ages 35-45.
Average unit of sale $75.

———- DATACARD DESCRIPTION ———-
THE A&E CATALOG, HOME VIDEO, AND WEB BUYERS HAVE BEEN COMBINED TO CREATE THE A&E MASTERFILE.
THE A&E MASTERFILE IS MADE UP OF VIDEO AND DVD BUYERS FROM THE CRITICALLY ACCLAIMED TELEVISION PROGRAMMING OF A&E AND THE HISTORY CHANNEL.
THEY OFFER QUALITY HOME VIDEOS AND DVDS FROM A WIDE VARIETY OF SHOWS THAT THEY BROADCAST. SOME OF THESE SHOWS ARE: CRISS ANGEL, DOG THE BOUNTY HUNTER, MODERN MARVELS, ENGINERING AN EMPIRE, COLD CASE FILES, MONTY PYTHON, PRIDE AND PREJUDICE, MYSTERIES OF THE BIBLE, THE PLANETS DVD, VINTAGE YANKEE BASEBALL DVD COLLECTION AND BAND OF BROTHERS.
THESE BUYERS ARE UPSCALE, WELL EDUCATED, FAMILY ORIENTED, AND HAVE AN AVERAGE HOUSEHOLD INCOME OF $50,000+.

SRDS Classification
USAConsumer534Entertainment

———- LIST SOURCE ———-

SourceNote
Direct MailCatalog
Internet/Online/Website Registration
Television/RadioTV

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee
Modem$50.00fee
FTP$50.00fee
BBS$50.00fee