A&E Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jun 22, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jan 2015
Minimum order 7,500.

Selections Counts Price per/M
Universe 528,957 *$90.00
1 month buyers 2,913 $115.00
3 month buyers 19,048 $110.00
6 month buyers 29,740 $105.00
12 month buyers 52,517 $100.00
24 month buyers 207,736 $90.00
Presence of children:
   Age 0-5 69,000 +12.00
   Age 6-10 71,000 +12.00
   Age 11-15 75,000 +12.00

(*) Fundraiser/publisher rate, 65.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
50.00+ Buyers $26.00 M extra
25.00+ Buyers $16.00 M extra
75.00+ Buyers $31.00 M extra
Gender $6.00 M extra
Age $12.00 M extra
Home Owner $12.00 M extra
Dwelling Size/Type $12.00 M extra
Income Select $12.00 M extra
Renter $12.00 M extra
Presence Of Child $12.00 M extra
SCF $6.00 M extra
State $6.00 M extra
Zip $6.00 M extra
Contributors/Donors $12.00 M extra
Enhanced $12.00 M extra
Interest Category $15.00 M extra
Shows
Key Coding $2.00 M extra
Interest Category Selects:
History $15.00 M extra
Science & Technology $15.00 M extra
Religion $15.00 M extra
War & Warfare $15.00 M extra
Crime & Investigation $15.00 M extra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of original movies, intriguing mysteries, engaging documentaries, nature, science, travel and entertainment programming in VHS and DVD formats.
45% male, 48% female; ages 35-45.
Average unit of sale $75.

———- DATACARD DESCRIPTION ———-
THE A&E CATALOG, HOME VIDEO, AND WEB BUYERS HAVE BEEN COMBINED TO CREATE THE A&E MASTERFILE.
THE A&E MASTERFILE IS MADE UP OF VIDEO AND DVD BUYERS FROM THE CRITICALLY ACCLAIMED TELEVISION PROGRAMMING OF A&E AND THE HISTORY CHANNEL.
THEY OFFER QUALITY HOME VIDEOS AND DVDS FROM A WIDE VARIETY OF SHOWS THAT THEY BROADCAST. SOME OF THESE SHOWS ARE: CRISS ANGEL, DOG THE BOUNTY HUNTER, MODERN MARVELS, ENGINERING AN EMPIRE, COLD CASE FILES, MONTY PYTHON, PRIDE AND PREJUDICE, MYSTERIES OF THE BIBLE, THE PLANETS DVD, VINTAGE YANKEE BASEBALL DVD COLLECTION AND BAND OF BROTHERS.
THESE BUYERS ARE UPSCALE, WELL EDUCATED, FAMILY ORIENTED, AND HAVE AN AVERAGE HOUSEHOLD INCOME OF $50,000+.

SRDS Classification
USA Consumer 534 Entertainment

———- LIST SOURCE ———-

Source Note
Direct Mail Catalog
Internet/Online/Website Registration
Television/Radio TV

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
Modem $50.00 fee
FTP $50.00 fee
BBS $50.00 fee