AFAR Magazine Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Aug 1, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 350.00 or 5,000.

Selections Counts Price per/M
Total universe 165,260 *$105.00
Last 12 month subscribers 154,494 $105.00
Active male subscribers 49,819 +9.00
Active female subscribers 95,950 +9.00
Active paid subscribers 163,814 +9.00
Adult age:
   Age 50+ 79,386 +10.00
   Age 60+ 53,718 +10.00
Income:
   HH income 50K+ 95,692 +10.00
   HH income 75K+ 66,270 +10.00
Lifestyle & interests:
   Community & charities 43,115 +10.00
   Current affairs/politics 32,273 +10.00
   Arts 108,721 +10.00
   Veterans 11,004 +10.00
Ethnic:
   German 16,142 +20.00
   Hispanic 8,944 +20.00
   North European 62,089 +20.00
   Scottish/Irish 21,555 +20.00
   African American 6,984 +20.00
Religious:
   Catholic 38,645 +10.00
   Protestant 87,084 +10.00
Political affiliation:
   Democratic 43,931 +10.00
   Republican 22,498 +10.00
Martial status:
   Married 58,554 +10.00
   Single 36,873 +10.00

(*) Nonprofit rate, 80.00/M; fundraising rate, 70.00/M; non-reciprocal fee, add 25.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
1 Month Hotline $17.00 M extra
3 Month Hotline $14.00 M extra
6 Month Hotline $9.00 M extra
Direct To Publisher $14.00 M extra
Gender $9.00 M extra
Key Coding $2.00 M extra
New To File $14.00 M extra
Paid $9.00 M extra
Renewals $14.00 M extra
Running Charge $8.00 M extra
SCF $9.00 M extra
Source $14.00 M extra
State $9.00 M extra
Zip $9.00 M extra
Adult Age $10.00 M extra
Income $10.00 M extra
Lifestyle & Interests $10.00 M extra
Ethnic $20.00 M extra
Religious $10.00 M extra
Political Affiliation $10.00 M extra
Married $10.00 M extra
———- SUMMARY DESCRIPTION ———-
Individuals who travel the world seeking to connect with its people, experience their culture, and understand their perspectives.
45% male, 55% female; average age 48.

———- DATACARD DESCRIPTION ———-
AFAR MAGAZINE GUIDES AND INSPIRES INDIVIDUALS WHO TRAVEL THE WORLD SEEKING TO CONNECT WITH ITS PEOPLE, EXPERIENCE THEIR CULTURE, AND UNDERSTAND THEIR PERSPECTIVES. THESE EXPERIENTIAL TRAVELERS HAVE BOTH THE DESIRE AND THE MEANS TO IMMERSE THEMSELVES IN OTHER CULTURES, TO ENGAGE WITH LOCAL PEOPLE, AND TO ENRICH THEIR OWN LIVES.
THEY ARE INTELLIGENT, INDEPENDENT,CURIOUS AND PASSIONATE. SUBSCRIBERS TO AFAR ARE OPEN-MINDED MEN AND WOMEN WHO ARE HIGHLY EDUCATED AND AFFLUENT. THEY ARE PREDOMINANTLY PROFESSIONAL AND MANAGERIAL,WORKING AS EXECUTIVES AND ACADEMICS, ENTREPRENEURS, LAWYERS, AND ENGINEERS. THEY ARE SEASONED TRAVELERS AND A SIGNIFICANT NUMBER HAVE LIVED ABROAD AT SOME TIME IN THEIR LIVES.
AFAR OFFERS ITS SUBSCRIBERS INFORMATIVE AND INSIGHTFUL ARTICLES ON THE MOST FASCINATING PLACES IN THE WORLD. MAILERS CAN CONNECT WITH SOPHISTICATED, WEALTHY CONSUMERS WITH DISCERNING TASTES WHO ARE INTERESTED IN OFFERS FOR LUXURY PRODUCTS AND SERVICES FOR ALL ASPECTS OF THEIR LIVES. THEY ARE GLOBAL CITIZENS WHO ARE CONCERNED AND PASSIONATE ABOUT ENVIRONMENTAL, HEALTH, HUMANITARIAN, AND GEOPOLITICAL ISSUES ON AN INTERNATIONAL LEVEL.
AVERAGE INCOME: $112,000.00; GRADUATED COLLEGE, 83%; PASSPORT HOLDERS, 95%; SUBSCRIBERS WHO HAVE LIVED OVERSEAS, 44%

SRDS Classification
USA Consumer 606 Travel

———- LIST SOURCE ———-

Source Note
Direct Response
Compiled

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $59.00 fee
FTP $59.00 fee