AFAR Magazine Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Aug 1, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 350.00 or 5,000.

SelectionsCountsPrice per/M
Total universe165,260*$105.00
Last 12 month subscribers154,494$105.00
Active male subscribers49,819+9.00
Active female subscribers95,950+9.00
Active paid subscribers163,814+9.00
Adult age:
   Age 50+79,386+10.00
   Age 60+53,718+10.00
Income:
   HH income 50K+95,692+10.00
   HH income 75K+66,270+10.00
Lifestyle & interests:
   Community & charities43,115+10.00
   Current affairs/politics32,273+10.00
   Arts108,721+10.00
   Veterans11,004+10.00
Ethnic:
   German16,142+20.00
   Hispanic8,944+20.00
   North European62,089+20.00
   Scottish/Irish21,555+20.00
   African American6,984+20.00
Religious:
   Catholic38,645+10.00
   Protestant87,084+10.00
Political affiliation:
   Democratic43,931+10.00
   Republican22,498+10.00
Martial status:
   Married58,554+10.00
   Single36,873+10.00

(*) Nonprofit rate, 80.00/M; fundraising rate, 70.00/M; non-reciprocal fee, add 25.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
1 Month Hotline$17.00Mextra
3 Month Hotline$14.00Mextra
6 Month Hotline$9.00Mextra
Direct To Publisher$14.00Mextra
Gender$9.00Mextra
Key Coding$2.00Mextra
New To File$14.00Mextra
Paid$9.00Mextra
Renewals$14.00Mextra
Running Charge$8.00Mextra
SCF$9.00Mextra
Source$14.00Mextra
State$9.00Mextra
Zip$9.00Mextra
Adult Age$10.00Mextra
Income$10.00Mextra
Lifestyle & Interests$10.00Mextra
Ethnic$20.00Mextra
Religious$10.00Mextra
Political Affiliation$10.00Mextra
Married$10.00Mextra
———- SUMMARY DESCRIPTION ———-
Individuals who travel the world seeking to connect with its people, experience their culture, and understand their perspectives.
45% male, 55% female; average age 48.

———- DATACARD DESCRIPTION ———-
AFAR MAGAZINE GUIDES AND INSPIRES INDIVIDUALS WHO TRAVEL THE WORLD SEEKING TO CONNECT WITH ITS PEOPLE, EXPERIENCE THEIR CULTURE, AND UNDERSTAND THEIR PERSPECTIVES. THESE EXPERIENTIAL TRAVELERS HAVE BOTH THE DESIRE AND THE MEANS TO IMMERSE THEMSELVES IN OTHER CULTURES, TO ENGAGE WITH LOCAL PEOPLE, AND TO ENRICH THEIR OWN LIVES.
THEY ARE INTELLIGENT, INDEPENDENT,CURIOUS AND PASSIONATE. SUBSCRIBERS TO AFAR ARE OPEN-MINDED MEN AND WOMEN WHO ARE HIGHLY EDUCATED AND AFFLUENT. THEY ARE PREDOMINANTLY PROFESSIONAL AND MANAGERIAL,WORKING AS EXECUTIVES AND ACADEMICS, ENTREPRENEURS, LAWYERS, AND ENGINEERS. THEY ARE SEASONED TRAVELERS AND A SIGNIFICANT NUMBER HAVE LIVED ABROAD AT SOME TIME IN THEIR LIVES.
AFAR OFFERS ITS SUBSCRIBERS INFORMATIVE AND INSIGHTFUL ARTICLES ON THE MOST FASCINATING PLACES IN THE WORLD. MAILERS CAN CONNECT WITH SOPHISTICATED, WEALTHY CONSUMERS WITH DISCERNING TASTES WHO ARE INTERESTED IN OFFERS FOR LUXURY PRODUCTS AND SERVICES FOR ALL ASPECTS OF THEIR LIVES. THEY ARE GLOBAL CITIZENS WHO ARE CONCERNED AND PASSIONATE ABOUT ENVIRONMENTAL, HEALTH, HUMANITARIAN, AND GEOPOLITICAL ISSUES ON AN INTERNATIONAL LEVEL.
AVERAGE INCOME: $112,000.00; GRADUATED COLLEGE, 83%; PASSPORT HOLDERS, 95%; SUBSCRIBERS WHO HAVE LIVED OVERSEAS, 44%

SRDS Classification
USAConsumer606Travel

———- LIST SOURCE ———-

SourceNote
Direct Response
Compiled

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$59.00fee
FTP$59.00fee