After The Stork

———- SRDS UPDATED/CONFIRMED ———-
Dec 1, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Nov 2015
Minimum order 1700.00 or 10,000.

Selections Counts Price per/M
Total universe 857,307 *$65.00
Monthly Hotline 74,628 +10.00

(*) Emails plus, 20.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Age $6.00 M extra
Bankcard Holders $10.00 M extra
Book Buyers $7.50 M extra
Crafts $7.50 M extra
Ethnicity $10.00 M extra
Gender $6.00 M extra
Gardening Interest $7.50 M extra
Gift Buyers $7.50 M extra
Homeowner $5.00 M extra
Home Decorating $7.50 M extra
Income $6.00 M extra
Magazine Subscribers $7.50 M extra
Pet Owners $7.50 M extra
Photography $7.50 M extra
SCF $5.00 M extra
State $5.00 M extra
Travelers $7.50 M extra
Zip $5.00 M extra
Running Charges $8.00 M extra
Zip+4 $6.50 M extra
———- SUMMARY DESCRIPTION ———-
Households who have recently welcomed a baby into their family.
35% male, 65% female; ages 26-45, average age 28.

———- DATACARD DESCRIPTION ———-
THESE HOUSEHOLDS HAVE RECENTLY WELCOMED A BABY INTO THEIR FAMILY. THE PARENTS ON THIS LIST HAVE A MEDIAN AGE OF 28 AND MEDIAN HOUSEHOLD INCOMES OF $35,000 WITH 50% OWNING THEIR OWN HOME. HAVING A BABY OFTEN MEANS CHANGES AND ADJUSTING TO VARIOUS THINGS SUCH AS SPENDING MORE MONEY AND THE NEED FOR A BIGGER CAR OR HOME. PARENTS BETWEEN THE AGES OF 26-45 SPEND AN AVERAGE OF 10% OF THEIR INCOME ON CHILDREN’S MERCHANDISE. PARENTS WITH ANNUAL INCOMES OVER $50,000 ARE LIKELY TO SPEND OVER $8,000 ON THEIR NEWBORN DURING THE BABY’S FIRST YEAR. TIME IS SOMETHING PARENTS FREQUENTLY WISH THEY HAD MORE OF AND THEY ARE OFTEN WILLING TO SPEND MORE TO SAVE TIME AND FOR CONVENIENCE. REACH THESE PARENTS, FOR A VARIETY OF OFFERS INCLUDING CHILDREN’S PRODUCTS, INSURANCE, FINANCIAL OFFERS, CATALOGS, MAGAZINES, HOUSEHOLD PRODUCTS AND ANYTHING TO MAKE THEIR LIFE EASIER AND CONVENIENT SO THEY CAN RELAX AND ENJOY THEIR PRECIOUS LITTLE BUNDLE.
AVERAGE INCOME: $35,000.00

SRDS Classification
USA Consumer 520 Children

———- LIST SOURCE ———-

Source Note
Compiled Deographics, Psychographics, Census Data, Modeled Data, New Mover Data And Transactional Data
Direct Response Mail Order Buyer Data

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
FTP $50.00 fee