After The Stork

———- SRDS UPDATED/CONFIRMED ———-
Dec 1, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Nov 2015
Minimum order 1700.00 or 10,000.

SelectionsCountsPrice per/M
Total universe857,307*$65.00
Monthly Hotline74,628+10.00

(*) Emails plus, 20.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Age$6.00Mextra
Bankcard Holders$10.00Mextra
Book Buyers$7.50Mextra
Crafts$7.50Mextra
Ethnicity$10.00Mextra
Gender$6.00Mextra
Gardening Interest$7.50Mextra
Gift Buyers$7.50Mextra
Homeowner$5.00Mextra
Home Decorating$7.50Mextra
Income$6.00Mextra
Magazine Subscribers$7.50Mextra
Pet Owners$7.50Mextra
Photography$7.50Mextra
SCF$5.00Mextra
State$5.00Mextra
Travelers$7.50Mextra
Zip$5.00Mextra
Running Charges$8.00Mextra
Zip+4$6.50Mextra
———- SUMMARY DESCRIPTION ———-
Households who have recently welcomed a baby into their family.
35% male, 65% female; ages 26-45, average age 28.

———- DATACARD DESCRIPTION ———-
THESE HOUSEHOLDS HAVE RECENTLY WELCOMED A BABY INTO THEIR FAMILY. THE PARENTS ON THIS LIST HAVE A MEDIAN AGE OF 28 AND MEDIAN HOUSEHOLD INCOMES OF $35,000 WITH 50% OWNING THEIR OWN HOME. HAVING A BABY OFTEN MEANS CHANGES AND ADJUSTING TO VARIOUS THINGS SUCH AS SPENDING MORE MONEY AND THE NEED FOR A BIGGER CAR OR HOME. PARENTS BETWEEN THE AGES OF 26-45 SPEND AN AVERAGE OF 10% OF THEIR INCOME ON CHILDREN’S MERCHANDISE. PARENTS WITH ANNUAL INCOMES OVER $50,000 ARE LIKELY TO SPEND OVER $8,000 ON THEIR NEWBORN DURING THE BABY’S FIRST YEAR. TIME IS SOMETHING PARENTS FREQUENTLY WISH THEY HAD MORE OF AND THEY ARE OFTEN WILLING TO SPEND MORE TO SAVE TIME AND FOR CONVENIENCE. REACH THESE PARENTS, FOR A VARIETY OF OFFERS INCLUDING CHILDREN’S PRODUCTS, INSURANCE, FINANCIAL OFFERS, CATALOGS, MAGAZINES, HOUSEHOLD PRODUCTS AND ANYTHING TO MAKE THEIR LIFE EASIER AND CONVENIENT SO THEY CAN RELAX AND ENJOY THEIR PRECIOUS LITTLE BUNDLE.
AVERAGE INCOME: $35,000.00

SRDS Classification
USAConsumer520Children

———- LIST SOURCE ———-

SourceNote
CompiledDeographics, Psychographics, Census Data, Modeled Data, New Mover Data And Transactional Data
Direct ResponseMail Order Buyer Data

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee
FTP$50.00fee