AICR Age 50+

———- SRDS UPDATED/CONFIRMED ———-
Jun 21, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016

Selections Counts Price per/M
Total universe 576,900 *$80.00
April 2016 age 50+ hotline donors 31,352 $105.00
3 month age 50+ donors 92,673 $100.00
6 month age 50+ donors 160,610 $95.00
12 month age 50+ donors 223,502 $90.00
Total age 50+ donors 576,900 $80.00
Age range – last 12 month:
   50-54 3,530 $80.00
   55-59 6,102 $80.00
   60-64 10,459 $80.00
   65-69 20,378 $80.00
   70+ 183,033 $80.00
Age range – last 12 month female:
   50-54 1,668 $80.00
   55-59 3,076 $80.00
   60-64 5,722 $80.00
   65-69 11,949 $80.00
   70+ 14,911 $80.00
Age range – last 12 month male:
   50-54 1,584 $80.00
   55-59 2,596 $80.00
   60-64 4,080 $80.00
   65-69 7,401 $80.00
   70+ 60,063 $80.00
Household income:
   75K+ 123,900 $80.00
   50K-74K 135,731 $80.00
   35K-49K 124,060 $80.00
   25K-34K 93,838 $80.00
   15K-24K 103,034 $80.00
   1K-14K 46,198 $80.00
Market selectors (age 50+):
   M.O.B. 25,855 +5.00
   Subscribers 12,320 +5.00

(*) Commercial rate, less 10.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
5.00+ $8.00 M extra
10.00+ $15.00 M extra
15.00+ $20.00 M extra
20.00+ $25.00 M extra
Ethnic/Ethnicity $15.00 M extra
Gender $8.00 M extra
Income $10.00 M extra
Key Coding $3.50 M extra
Religion/Religious $15.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Change Of Address $10.00 M extra
Lifestyle/Interests $15.00 M extra
Royalty Fee $10.00 M extra
Reuse Minimum Charge $200.00 fee
Market Selector $5.00 M extra
———- SUMMARY DESCRIPTION ———-
American Institute for Cancer Research donors over age 50.
35% male, 57% female.

———- DATACARD DESCRIPTION ———-
AMERICAN INSTITUTE FOR CANCER RESEARCH. REACH CHARITABLE INDIVIDUALS OVER 50 WHO ARE INTERESTED IN EATING RIGHT, STAYING HEALTHY AND ENDING THE WIDE SPREAD SUFFERING THAT CANCER CAUSES.
THESE CONCERNED ADULTS ARE AT THEIR PEAK AGE AND ARE FINANCIALLY STABLE. AICR FUNDS RESEARCH AND EDUCATIONAL PROJECTS ON DIET AND NUTRITION AS IT RELATES TO THE PREVENTION AND TREATMENT OF CANCER.

SRDS Classification
USA Consumer 565 Mature Market

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
CD-ROM $40.00 fee