AICR Age 50+

———- SRDS UPDATED/CONFIRMED ———-
Jun 21, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016

SelectionsCountsPrice per/M
Total universe576,900*$80.00
April 2016 age 50+ hotline donors31,352$105.00
3 month age 50+ donors92,673$100.00
6 month age 50+ donors160,610$95.00
12 month age 50+ donors223,502$90.00
Total age 50+ donors576,900$80.00
Age range – last 12 month:
   50-543,530$80.00
   55-596,102$80.00
   60-6410,459$80.00
   65-6920,378$80.00
   70+183,033$80.00
Age range – last 12 month female:
   50-541,668$80.00
   55-593,076$80.00
   60-645,722$80.00
   65-6911,949$80.00
   70+14,911$80.00
Age range – last 12 month male:
   50-541,584$80.00
   55-592,596$80.00
   60-644,080$80.00
   65-697,401$80.00
   70+60,063$80.00
Household income:
   75K+123,900$80.00
   50K-74K135,731$80.00
   35K-49K124,060$80.00
   25K-34K93,838$80.00
   15K-24K103,034$80.00
   1K-14K46,198$80.00
Market selectors (age 50+):
   M.O.B.25,855+5.00
   Subscribers12,320+5.00

(*) Commercial rate, less 10.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
5.00+$8.00Mextra
10.00+$15.00Mextra
15.00+$20.00Mextra
20.00+$25.00Mextra
Ethnic/Ethnicity$15.00Mextra
Gender$8.00Mextra
Income$10.00Mextra
Key Coding$3.50Mextra
Religion/Religious$15.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Change Of Address$10.00Mextra
Lifestyle/Interests$15.00Mextra
Royalty Fee$10.00Mextra
Reuse Minimum Charge$200.00fee
Market Selector$5.00Mextra
———- SUMMARY DESCRIPTION ———-
American Institute for Cancer Research donors over age 50.
35% male, 57% female.

———- DATACARD DESCRIPTION ———-
AMERICAN INSTITUTE FOR CANCER RESEARCH. REACH CHARITABLE INDIVIDUALS OVER 50 WHO ARE INTERESTED IN EATING RIGHT, STAYING HEALTHY AND ENDING THE WIDE SPREAD SUFFERING THAT CANCER CAUSES.
THESE CONCERNED ADULTS ARE AT THEIR PEAK AGE AND ARE FINANCIALLY STABLE. AICR FUNDS RESEARCH AND EDUCATIONAL PROJECTS ON DIET AND NUTRITION AS IT RELATES TO THE PREVENTION AND TREATMENT OF CANCER.

SRDS Classification
USAConsumer565Mature Market

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee
CD-ROM$40.00fee