AICR – American Institute For Cancer Research Donors

———- SRDS UPDATED/CONFIRMED ———-
Jul 20, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 637,615 *$70.00
June 2016 hotline donors 13,491 $95.00
3 month donors 82,880 $90.00
   6 month donors 170,987 $85.00
   12 month donors 245,565 $80.00
   13-24 month donors 184,969 $75.00
Last 12 month multi donors 191,673 $100.00
Market selectors:
   Mail order buyers 29,438 +5.00
   Subscribers 14,217 +5.00

(*) Commercial rate, less 10.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Market Selectors $5.00 M extra
New To File $10.00 M extra
5.00+ $8.00 M extra
10.00+ $15.00 M extra
15.00+ $20.00 M extra
20.00+ $25.00 M extra
SCF $8.00 M extra
State $10.00 M extra
Coa $10.00 M extra
Multis $20.00 M extra
Age $10.00 M extra
Age Range $10.00 M extra
Income $10.00 M extra
Ethnic/Ethnicity $15.00 M extra
Religion/Religious $15.00 M extra
Lifestyle/Interests $15.00 M extra
Reuse Minimum $200.00 fee
Key Coding $3.50 M extra
Run Charge $10.00 M extra
———- SUMMARY DESCRIPTION ———-
Donors to The American Institute For Cancer Research.
34% male, 61% female; average age 70.
Average unit of sale $11.

———- DATACARD DESCRIPTION ———-
REACH CHARITABLE INDIVIDUALS WHO ARE INTERESTED IN EATING RIGHT, STAYING HEALTHY AND ENDING THE WIDE SPREAD SUFFERING THAT CANCER CAUSES. AICR FUNDS RESEARCH AND EDUCATIONAL PROJECTS ON DIET AND NUTRITION AS IT RELATES TO THE PREVENTION AND TREATMENT OF CANCER.
MEDIAN AGE 60+
60% MARRIED
85% HOMEOWNERS
90% OWN BANKCARDS.

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
FTP Delivery $50.00 fee