AICR – American Institute For Cancer Research Donors

———- SRDS UPDATED/CONFIRMED ———-
Jul 20, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe637,615*$70.00
June 2016 hotline donors13,491$95.00
3 month donors82,880$90.00
   6 month donors170,987$85.00
   12 month donors245,565$80.00
   13-24 month donors184,969$75.00
Last 12 month multi donors191,673$100.00
Market selectors:
   Mail order buyers29,438+5.00
   Subscribers14,217+5.00

(*) Commercial rate, less 10.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Market Selectors$5.00Mextra
New To File$10.00Mextra
5.00+$8.00Mextra
10.00+$15.00Mextra
15.00+$20.00Mextra
20.00+$25.00Mextra
SCF$8.00Mextra
State$10.00Mextra
Coa$10.00Mextra
Multis$20.00Mextra
Age$10.00Mextra
Age Range$10.00Mextra
Income$10.00Mextra
Ethnic/Ethnicity$15.00Mextra
Religion/Religious$15.00Mextra
Lifestyle/Interests$15.00Mextra
Reuse Minimum$200.00fee
Key Coding$3.50Mextra
Run Charge$10.00Mextra
———- SUMMARY DESCRIPTION ———-
Donors to The American Institute For Cancer Research.
34% male, 61% female; average age 70.
Average unit of sale $11.

———- DATACARD DESCRIPTION ———-
REACH CHARITABLE INDIVIDUALS WHO ARE INTERESTED IN EATING RIGHT, STAYING HEALTHY AND ENDING THE WIDE SPREAD SUFFERING THAT CANCER CAUSES. AICR FUNDS RESEARCH AND EDUCATIONAL PROJECTS ON DIET AND NUTRITION AS IT RELATES TO THE PREVENTION AND TREATMENT OF CANCER.
MEDIAN AGE 60+
60% MARRIED
85% HOMEOWNERS
90% OWN BANKCARDS.

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee
FTP Delivery$50.00fee