AICR Ethnic and Religious Database

———- SRDS UPDATED/CONFIRMED ———-
Jun 21, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 641,315 *$85.00
1 month hotline donors 36,084 $110.00
3 month donors 103,493 $105.00
   6 month donors 178,144 $100.00
   12 month donors 248,899 $95.00
   24 month donors 434,595 $90.00
Ethnic/religion 12 month donors:
   African American 20,255 $85.00
   Catholic 69,013 $85.00
   English 66,635 $85.00
   French 8,032 $85.00
   German 29,228 $85.00
   Hispanic 16,038 $85.00
   Irish 17,302 $85.00
   Italian 14,714 $85.00
   Jewish 6,204 $85.00
   Protestant 142,673 $85.00
   Scottish 13,851 $85.00

(*) Commercial rate, less 10.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
5.00+ $8.00 M extra
15.00+ $20.00 M extra
10.00+ $15.00 M extra
20.00+ $25.00 M extra
New To File $10.00 M extra
Change Of Address $10.00 M extra
Multis M extra
Age $10.00 M extra
Age Range $10.00 M extra
Income $10.00 M extra
Gender $8.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Lifestyle Interests $15.00 M extra
Reuse Minimum Charge $200.00 fee
SCF/Zip Processing Fee $35.00 fee
———- SUMMARY DESCRIPTION ———-
Donors to the American Institute of Cancer Research with religious affiliations or ethnic backgrounds.
Average unit of sale $11.

———- DATACARD DESCRIPTION ———-
REACH CHARITABLE INDIVIDUALS WHO ARE INTERESTED IN EATING RIGHT, STAYING HEALTHY AND ENDING THE WIDE SPREAD SUFFERING THAT CANCER CAUSES. THESE DONORS HAVE BEEN OVERLAID WITH DEMOGRAPHIC AND PSYCHOGRAPHIC INFORMATION WHICH IDENTIFIED THEM BY THEIR RELIGIOUS AFFILIATIONS OR ETHNIC BACKGROUNDS. THE AMERICAN INSTITUTE OF CANCER RESEARCH FUNDS RESEARCH PROGRAMS AND EDUCATIONAL PROJECTS ON DIET AND NUTRITION AS IT RELATES TO THE PREVENTION AND TREATMENT OF CANCER.

SRDS Classification
USA Consumer 538 Ethnic

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee Delivery