AICR Ethnic and Religious Database

———- SRDS UPDATED/CONFIRMED ———-
Jun 21, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe641,315*$85.00
1 month hotline donors36,084$110.00
3 month donors103,493$105.00
   6 month donors178,144$100.00
   12 month donors248,899$95.00
   24 month donors434,595$90.00
Ethnic/religion 12 month donors:
   African American20,255$85.00
   Catholic69,013$85.00
   English66,635$85.00
   French8,032$85.00
   German29,228$85.00
   Hispanic16,038$85.00
   Irish17,302$85.00
   Italian14,714$85.00
   Jewish6,204$85.00
   Protestant142,673$85.00
   Scottish13,851$85.00

(*) Commercial rate, less 10.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
5.00+$8.00Mextra
15.00+$20.00Mextra
10.00+$15.00Mextra
20.00+$25.00Mextra
New To File$10.00Mextra
Change Of Address$10.00Mextra
MultisMextra
Age$10.00Mextra
Age Range$10.00Mextra
Income$10.00Mextra
Gender$8.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Lifestyle Interests$15.00Mextra
Reuse Minimum Charge$200.00fee
SCF/Zip Processing Fee$35.00fee
———- SUMMARY DESCRIPTION ———-
Donors to the American Institute of Cancer Research with religious affiliations or ethnic backgrounds.
Average unit of sale $11.

———- DATACARD DESCRIPTION ———-
REACH CHARITABLE INDIVIDUALS WHO ARE INTERESTED IN EATING RIGHT, STAYING HEALTHY AND ENDING THE WIDE SPREAD SUFFERING THAT CANCER CAUSES. THESE DONORS HAVE BEEN OVERLAID WITH DEMOGRAPHIC AND PSYCHOGRAPHIC INFORMATION WHICH IDENTIFIED THEM BY THEIR RELIGIOUS AFFILIATIONS OR ETHNIC BACKGROUNDS. THE AMERICAN INSTITUTE OF CANCER RESEARCH FUNDS RESEARCH PROGRAMS AND EDUCATIONAL PROJECTS ON DIET AND NUTRITION AS IT RELATES TO THE PREVENTION AND TREATMENT OF CANCER.

SRDS Classification
USAConsumer538Ethnic

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00feeDelivery