AICR Residential Campaign

———- SRDS UPDATED/CONFIRMED ———-
Jul 25, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 117,717 *$75.00
3 month hotline donors 12,602 $90.00
6 month donors 29,075 $85.00
12 month donors 57,558 $80.00
24 month donors 117,717 $75.00

(*) Commercial rate, less 10.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
New To File $10.00 M extra
Change Of Address $10.00 M extra
Multis $20.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Gender $8.00 M extra
5.00+ $8.00 M extra
10.00+ $15.00 M extra
15.00+ $20.00 M extra
20.00+ $25.00 M extra
Key Coding $3.50 M extra
Age $10.00 M extra
Age Range $10.00 M extra
Income $10.00 M extra
Ethnic/Ethnicity $15.00 M extra
Religious $15.00 M extra
Lifestyle/Interests $15.00 M extra
Reuse Minimum Charge $200.00 fee
Run Charge $10.00 M extra
———- SUMMARY DESCRIPTION ———-
American Institute for Cancer Research donors who are active participants in AICR’s biannual residential campaign.
50% female.
Average unit of sale $11.

———- DATACARD DESCRIPTION ———-
REACH CHARITABLE INDIVIDUALS WHO ARE INTERESTED IN EATING RIGHT, STAYING HEALTHY AND ENDING THE WIDE SPREAD SUFFERING THAT CANCER CAUSES. THESE
DONORS ARE ACTIVE PARTICIPANTS IN AICR’S BI-ANNUAL RESIDENTIAL CAMPAIGN.
AICR FUNDS RESEARCH AND EDUCATIONAL PROJECTS ON DIET AND NUTRITION AS IT RELATES TO THE PREVENTION AND TREATMENT OF CANCER.

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Email Delivery $50.00 fee
CD-ROM $40.00 fee