AICR Residential Campaign

———- SRDS UPDATED/CONFIRMED ———-
Jul 25, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe117,717*$75.00
3 month hotline donors12,602$90.00
6 month donors29,075$85.00
12 month donors57,558$80.00
24 month donors117,717$75.00

(*) Commercial rate, less 10.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
New To File$10.00Mextra
Change Of Address$10.00Mextra
Multis$20.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Gender$8.00Mextra
5.00+$8.00Mextra
10.00+$15.00Mextra
15.00+$20.00Mextra
20.00+$25.00Mextra
Key Coding$3.50Mextra
Age$10.00Mextra
Age Range$10.00Mextra
Income$10.00Mextra
Ethnic/Ethnicity$15.00Mextra
Religious$15.00Mextra
Lifestyle/Interests$15.00Mextra
Reuse Minimum Charge$200.00fee
Run Charge$10.00Mextra
———- SUMMARY DESCRIPTION ———-
American Institute for Cancer Research donors who are active participants in AICR’s biannual residential campaign.
50% female.
Average unit of sale $11.

———- DATACARD DESCRIPTION ———-
REACH CHARITABLE INDIVIDUALS WHO ARE INTERESTED IN EATING RIGHT, STAYING HEALTHY AND ENDING THE WIDE SPREAD SUFFERING THAT CANCER CAUSES. THESE
DONORS ARE ACTIVE PARTICIPANTS IN AICR’S BI-ANNUAL RESIDENTIAL CAMPAIGN.
AICR FUNDS RESEARCH AND EDUCATIONAL PROJECTS ON DIET AND NUTRITION AS IT RELATES TO THE PREVENTION AND TREATMENT OF CANCER.

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Email Delivery$50.00fee
CD-ROM$40.00fee