AICR Top Tier Donors

———- SRDS UPDATED/CONFIRMED ———-
Jul 6, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe407,634*$85.00
6 month donors139,282$100.00
12 month donors241,084$95.00
24 month donors404,136$90.00

(*) Commercial rate, less 10.00/M. Top tier charge included in base rate.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Multi Donor$20.00Mextra
New To File$10.00Mextra
Change Of Address$10.00Mextra
Age$10.00Mextra
Age Range$10.00Mextra
Income$10.00Mextra
Ethnic/Ethnicity$15.00Mextra
Religion/Religious$15.00Mextra
Lifestyle Interests$15.00Mextra
Reuse Minimum Charge$200.00fee
10.00+$15.00Mextra
20.00+$25.00Mextra
15.00+$20.00Mextra
5.00+$8.00Mextra
Gender$8.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Key Coding$3.50Mextra
———- SUMMARY DESCRIPTION ———-
Charitable individuals who are interested in eating right, staying healthy and ending the wide spread suffering that cancer causes.
34% male, 61% female; average age 70.
Average unit of sale $11.

———- DATACARD DESCRIPTION ———-
THIS LIST IS GENERATED BY A PREDICATIVE STATISTICAL MODEL WHICH WAS APPLIED TO AMERICAN INSTITUTE OF CANCER RESEARCH ACTIVE DONORS TO DETERMINE THE INDIVIDUALS WHO ARE MOST LIKELY TO DONATE TO CHARITABLE ORGANIZATIONS.
REACH CHARITABLE INDIVIDUALS WHO ARE INTERESTED IN EATING RIGHT, STAYING HEALTHY AND ENDING THE WIDE SPREAD SUFFERING THAT CANCER CAUSES. THE AMERICAN INSTITUTE OF CANCER RESEARCH FUNDS RESEARCH PROGRAMS AND EDUCATIONAL PROJECTS ON DIET AND NUTRITION AS IT RELATES TO THE PREVENTION AND TREATMENT OF CANCER.
MEDIAN AGE 70
60% MARRIED
85% HOMEOWNERS
90% OWN BANKCARDS
AVERAGE INCOME: 45,000.00

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Email Delivery$50.00fee
CD-ROM$40.00fee