AICR Top Tier Donors

———- SRDS UPDATED/CONFIRMED ———-
Jul 6, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 407,634 *$85.00
6 month donors 139,282 $100.00
12 month donors 241,084 $95.00
24 month donors 404,136 $90.00

(*) Commercial rate, less 10.00/M. Top tier charge included in base rate.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Multi Donor $20.00 M extra
New To File $10.00 M extra
Change Of Address $10.00 M extra
Age $10.00 M extra
Age Range $10.00 M extra
Income $10.00 M extra
Ethnic/Ethnicity $15.00 M extra
Religion/Religious $15.00 M extra
Lifestyle Interests $15.00 M extra
Reuse Minimum Charge $200.00 fee
10.00+ $15.00 M extra
20.00+ $25.00 M extra
15.00+ $20.00 M extra
5.00+ $8.00 M extra
Gender $8.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Key Coding $3.50 M extra
———- SUMMARY DESCRIPTION ———-
Charitable individuals who are interested in eating right, staying healthy and ending the wide spread suffering that cancer causes.
34% male, 61% female; average age 70.
Average unit of sale $11.

———- DATACARD DESCRIPTION ———-
THIS LIST IS GENERATED BY A PREDICATIVE STATISTICAL MODEL WHICH WAS APPLIED TO AMERICAN INSTITUTE OF CANCER RESEARCH ACTIVE DONORS TO DETERMINE THE INDIVIDUALS WHO ARE MOST LIKELY TO DONATE TO CHARITABLE ORGANIZATIONS.
REACH CHARITABLE INDIVIDUALS WHO ARE INTERESTED IN EATING RIGHT, STAYING HEALTHY AND ENDING THE WIDE SPREAD SUFFERING THAT CANCER CAUSES. THE AMERICAN INSTITUTE OF CANCER RESEARCH FUNDS RESEARCH PROGRAMS AND EDUCATIONAL PROJECTS ON DIET AND NUTRITION AS IT RELATES TO THE PREVENTION AND TREATMENT OF CANCER.
MEDIAN AGE 70
60% MARRIED
85% HOMEOWNERS
90% OWN BANKCARDS
AVERAGE INCOME: 45,000.00

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Email Delivery $50.00 fee
CD-ROM $40.00 fee