AICR Wiland Direct Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jul 11, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 500.00 or 20,000.

Selections Counts Price per/M
Total universe 637,615 *$75.00
12 month 245,565 $75.00

(*) Wiland scoring fee, plus 30.00/M; commercial rate, less 10.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Scoring $30.00 M extra
Gender $6.00 M extra
———- SUMMARY DESCRIPTION ———-
Wiland Direct members can apply their models to the AICR file allowing them to reach their ideal target audience.
34% male, 61% female; average age 70.
Average unit of sale $11.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN APPLY THEIR MODELS TO THE AICR FILE ALLOWING THEM TO REACH THEIR IDEAL TARGET AUDIENCE. NAMES WILL BE DELIVERED NET OF THE MAILER’S HOUSE FILE PROVIDING INCREMENTAL NAMES TO BE APPLIED IN THE MERGE. $500.00 MINIMUM MODELING CHARGE.
AMERICAN INSTITUTE FOR CANCER RESEARCH:
:REACH CHARITABLE INDIVIDUALS WHO ARE INTERESTED IN EATING RIGHT, STAYING HEALTHY AND ENDING THE WIDE SPREAD SUFFERING THAT CANCER CAUSES,
AICR FUNDS RESEARCH AND EDUCATIONAL PROJECTS ON DIET AND NUTRITION AS IT RELATES TO THE PREVENTION AND TREATMENT OF CANCER.
AVERAGE INCOME: 45,000.00; 60% MARRIED; 85% HOMEOWNERS; 90% OWN BANKCARDS

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Email Delivery $50.00 fee
FTP $50.00 fee