Alley Cat Allies

———- SRDS UPDATED/CONFIRMED ———-
Aug 8, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Aug 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total Universe152,954$85.00
   5.00+ 6 month donors53,121$85.00
   10.00+ 6 month donors52,643$85.00
   5.00+ 12 month donors92,352$85.00
   10.00+ 12 month donors114,551$85.00

Net name arrangement (minimum 50,000): 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
10.00+ Donors$10.00Mextra
5.00+ Donors$10.00Mextra
12 Month Hotline$10.00Mextra
13-18 Month Hotline$10.00Mextra
13-24 Month Hotline$10.00Mextra
6 Month Hotline$10.00Mextra
7-12 Month Hotline$10.00Mextra
Recency$10.00Mextra
SCF$7.00Mextra
State$7.00Mextra
———- SUMMARY DESCRIPTION ———-
Donors to a national organization devoted to the compassionate care of the feral cat population.
90% female.
Average unit of sale $21.

———- DATACARD DESCRIPTION ———-
DONORS TO ALLEY CAT ALLIES ARE DEVOTED TO THE COMPASSIONATE CARE OF THE FERAL CAT POPULATION. BY IMPLEMENTING THE TRAP-NEUTER-RETURN PROGRAM, ALLEY CAT ALLIES IS SOLVING THE PROBLEM OF FELINE OVER POPULATION IN A NON-LETHAL MANNER.
CONTRIBUTORS ARE PREDOMINANTLY WOMEN WHO DEMONSTRATE CLASSIC MIDDLE AMERICAN DEMOGRAPHICS. THEIR INTERESTS ARE VARIED AND THEY PORTRAY A SINCERE INTEREST IN ANIMAL WELFARE.

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Mag Tape
E-mail$50.00fee