Alley Cat Allies

———- SRDS UPDATED/CONFIRMED ———-
Aug 8, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Aug 2016
Minimum order 5,000.

Selections Counts Price per/M
Total Universe 152,954 $85.00
   5.00+ 6 month donors 53,121 $85.00
   10.00+ 6 month donors 52,643 $85.00
   5.00+ 12 month donors 92,352 $85.00
   10.00+ 12 month donors 114,551 $85.00

Net name arrangement (minimum 50,000): 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
10.00+ Donors $10.00 M extra
5.00+ Donors $10.00 M extra
12 Month Hotline $10.00 M extra
13-18 Month Hotline $10.00 M extra
13-24 Month Hotline $10.00 M extra
6 Month Hotline $10.00 M extra
7-12 Month Hotline $10.00 M extra
Recency $10.00 M extra
SCF $7.00 M extra
State $7.00 M extra
———- SUMMARY DESCRIPTION ———-
Donors to a national organization devoted to the compassionate care of the feral cat population.
90% female.
Average unit of sale $21.

———- DATACARD DESCRIPTION ———-
DONORS TO ALLEY CAT ALLIES ARE DEVOTED TO THE COMPASSIONATE CARE OF THE FERAL CAT POPULATION. BY IMPLEMENTING THE TRAP-NEUTER-RETURN PROGRAM, ALLEY CAT ALLIES IS SOLVING THE PROBLEM OF FELINE OVER POPULATION IN A NON-LETHAL MANNER.
CONTRIBUTORS ARE PREDOMINANTLY WOMEN WHO DEMONSTRATE CLASSIC MIDDLE AMERICAN DEMOGRAPHICS. THEIR INTERESTS ARE VARIED AND THEY PORTRAY A SINCERE INTEREST IN ANIMAL WELFARE.

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Mag Tape
E-mail $50.00 fee