Alliant Consumer Audiences – Masterfile Mailing List

———- SRDS UPDATED/CONFIRMED ———-
Mar 24, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jan 2015
Minimum order 7,500.

Selections Counts Price per/M
Total universe 51,000,000 *$80.00
30 day hotline 10,000,000 $80.00
3 month 20,000,000 $80.00
   12 month 51,000,000 $80.00

(*) Cataloger rate, 70.00/M; fundraiser rate, 70.00/M; add email address, plus 45.00/M.
Net name arrangement (minimum 50,000), 85% plus 8.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Key Coding $3.00 M extra
Demographic
Geography
Lifestyle
Payment
Recency
Reuse $75.00 M extra
Response Performance:
Purchase Recency: 30, 60, 90 Days
Direct Marketing Buyers
Multi-buyers
New Movers: 3 Month, 6 Month
Payment Behaviors:
Payment Performance: Top 10%; Top 25%; Top 50%; Bottom 50%; Bottom 10%
Big Spenders – Cash Or Check
Big Spenders – Credit Card
Paid With Cash Or Check
Paid With Credit Card
Credit Seekers
Paid Cancelers
Frequent Returners
Channel Preferences:
Direct Mail Responders
Telemarketing Responders
Internet/Email Responders
Buying Behaviors:
Continuous Payment Buyers (continuity/Replenishment/Subscription Products)
Merchandise Buyers
Shopaholics
———- SUMMARY DESCRIPTION ———-
Consumers who have purchased from major direct marketing brands within the last two years.
45% male, 55% female.

———- DATACARD DESCRIPTION ———-
RELEVANCE IS THE KEY TO ENGAGING BUYERS. ALLIANT CONSUMER AUDIENCES (ACA) IS A TRANSACTIONAL DATA PLATFORM THAT ENABLES YOU TO TARGET RESPONSIVE AUDIENCES ACROSS ANY MARKETING CHANNEL. ACA SIMPLIFIES CAMPAIGN SELECTION BY PROVIDING A POWERFUL COMBINATION OF PRODUCT INTEREST AND MARKETING PERFORMANCE ATTRIBUTES THAT DELIVER CONSISTENT, TARGETED RESULTS. ADDITIONAL CAMPAIGN ENHANCEMENTS ARE AVAILABLE THROUGH CUSTOM MODELING AND INTEGRATED CROSS-CHANNEL SEGMENTS.
ACA DELIVER 65 MILLION RESPONSIVE CONSUMERS WHO HAVE PURCHASED FROM MAJOR DIRECT MARKETING BRANDS WITHIN THE LAST TWO YEARS. MARKETERS CAN TARGET CONSUMERS USING 15 ENTHUSIAST SEGMENTS UPDATED MONTHY. ADDITIONAL BEHAVIORIAL AND PAYMENT SELECTS ARE AVAILABLE ACROSS EACH AUDIENCE SEGMENT FOR ADDITIONAL SELECTIVITY AND BACK-END PERFORMANCE.
CAMPAIGN ENHANCEMENTS AND MULTI-CHANNEL MARKETING OPPORTUNITIES: OVER 600 DEMOGRAPHIC, LIFESTYLE AND PSYCHOGRAPHIC SELECTS; ON-DEMAND PERFORMANCE MODELS; OPTED-IN EMAIL ADDRESSES; PHONE NUMBERS AND CUSTOM MODEL DEVELOPMENT.

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Compiled Masterfile Enhanced
Direct Response Buyers, Multi-buyers, Single Buyers, Cash Buyers
Sweeps Generated
Continuity/Club/Buyer
Telemarketing
Controlled Circ Publications, Newsletter
Direct Mail Sold
Association/Memberships
Internet/Online/Website Registration
Video Tapes/DVD, Record/Cassette/CD
Opt-in-email

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $75.00 fee
FTP $75.00 fee
Mag Tape $75.00 fee