Alzheimer’s Association Apogee Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Sep 20, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 591,620 *
Apogee donor match 591,620
3 month donors 202,931
6 month donors 340,901
12 month donors 499,152
Apogee enhancement – 12 month donations to specific causes:
   Animal welfare 10,235 +15.00
   Catholic devotional 44,231 +15.00
   Children’s health 147,838 +15.00
   Catholic social services 117,593 +15.00
   Ethnic 24,467 +15.00
   Health/disease specific 416,727 +15.00
   Nature/wildlife/environmental 84,640 +15.00
   Domestic relief 40,633 +15.00
   International relief 36,556 +15.00
   Social services 158,452 +15.00
   Veterans assistance 106,716 +15.00

(*) Inquire for base rate.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Apogee Enhancement $15.00 M extra
Dollar Amount
Gender
SCF
State
Zip
Category /Affinity
Philanthropic RFM Variables
Key Coding
Run Charges
———- SUMMARY DESCRIPTION ———-
Alzheimer’s Association donors who are members of Apogee.
36% male, 50% female.
Average unit of sale $16.

———- DATACARD DESCRIPTION ———-
EXCLUSIVELY FOR APOGEE MEMBERS… THE ALZHEIMER’S ASSOCIATION FILE IS NOT OPTIMIZED FOR FUNDRAISING APPEALS. PINPOINT THE ALZHEIMER’S ASSOCIATION DONORS WHO ARE READY FOR YOUR APPEAL APOGEE, INFOGROUP’S NON PROFIT CO-OPERATIVE DATABASE, SERVES ALL NON PROFIT SECTORS AND CONTAINS DATA FROM OVER 30 MILLION PHILANTHROPIC HOUSEHOLDS AND OVER 1 BILLION DONATIONS.

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Pressure Sensitive Labels
Cheshire Labels, 4-up
Diskette
Mag Tape
Email Delivery
Cartridge