Alzheimer’s Association Apogee Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Sep 20, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe591,620*
Apogee donor match591,620
3 month donors202,931
6 month donors340,901
12 month donors499,152
Apogee enhancement – 12 month donations to specific causes:
   Animal welfare10,235+15.00
   Catholic devotional44,231+15.00
   Children’s health147,838+15.00
   Catholic social services117,593+15.00
   Ethnic24,467+15.00
   Health/disease specific416,727+15.00
   Nature/wildlife/environmental84,640+15.00
   Domestic relief40,633+15.00
   International relief36,556+15.00
   Social services158,452+15.00
   Veterans assistance106,716+15.00

(*) Inquire for base rate.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Apogee Enhancement$15.00Mextra
Dollar Amount
Gender
SCF
State
Zip
Category /Affinity
Philanthropic RFM Variables
Key Coding
Run Charges
———- SUMMARY DESCRIPTION ———-
Alzheimer’s Association donors who are members of Apogee.
36% male, 50% female.
Average unit of sale $16.

———- DATACARD DESCRIPTION ———-
EXCLUSIVELY FOR APOGEE MEMBERS… THE ALZHEIMER’S ASSOCIATION FILE IS NOT OPTIMIZED FOR FUNDRAISING APPEALS. PINPOINT THE ALZHEIMER’S ASSOCIATION DONORS WHO ARE READY FOR YOUR APPEAL APOGEE, INFOGROUP’S NON PROFIT CO-OPERATIVE DATABASE, SERVES ALL NON PROFIT SECTORS AND CONTAINS DATA FROM OVER 30 MILLION PHILANTHROPIC HOUSEHOLDS AND OVER 1 BILLION DONATIONS.

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Pressure Sensitive Labels
Cheshire Labels, 4-up
Diskette
Mag Tape
Email Delivery
Cartridge