Alzheimer’s Association Modeled Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Sep 20, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe651,140*
Last 1 month donors35,734*
   Last 3 month donors115,388*
   Last 6 month donors220,515*
   Last 12 month donors406,889*
   Last 24 month donors651,140*
TargetReady Models:
   12 month PBS/NPR Model249,336*+15.00
   12 month Green Model127,048*+15.00
   12 month Religious Model246,944*+15.00

(*) Exchange only.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Dollar Amount
Gender/Sex
SCF
State
Zip
Zip Tape
Premium Donor Counts
Targetready Models$15.00Mextra
Key Coding
Run Charges
———- SUMMARY DESCRIPTION ———-
Infogroup’s TargetReady Models have been applied to the Alzheimer’s Association file.
36% male, 50% female; average age 60.
Average unit of sale $16.

———- DATACARD DESCRIPTION ———-
DONORS TO THE ALZHEIMER’S ASSOCIATION ARE DEDICATED TO FIGHTING A DEBILITATING PROGRESSIVE DISEASE THAT AFFLICTS MILLIONS OF OUR SENIOR CITIZENS. CONTRIBUTORS SHOW THEIR SUPPORT FOR THE ASSOCIATION’S RESEARCH AND AID EFFORTS, SUPPORT PROGRAMS AND SERVICES BY DONATING GENEROUSLY TO HELP IN THE FIGHT AGAINST THIS DREADED ILLNESS.
INFOGROUP’S TARGETREADY MODELS HAVE BEEN APPLIED TO THE HIGHLY RESPONSIVE ALZHEIMER’S ASSOCIATION FILE. TARGETREADY MODELS WERE DEVELOPED TO PROVIDE READY-MADE “MARKETING ANSWERS” TO MARKETERS BASED ON A FULL ARRAY OF INFOGROUP DATA. EVERY POSSIBLE VARIABLE WAS USED TO CAPTURE DEMOGRAPHIC, LIFESTYLE AND CENSUS DATA WITH SPECIFIC CATEGORIES SELECTED BASED ON CONSUMER BEHAVIOR AND ATTITUDES.

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Email Delivery
Cartridge
Cheshire Labels, 4-up
Diskette
Mag Tape
Pressure Sensitive Labels