Alzheimer’s Association Modeled Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Sep 20, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 651,140 *
Last 1 month donors 35,734 *
   Last 3 month donors 115,388 *
   Last 6 month donors 220,515 *
   Last 12 month donors 406,889 *
   Last 24 month donors 651,140 *
TargetReady Models:
   12 month PBS/NPR Model 249,336 *+15.00
   12 month Green Model 127,048 *+15.00
   12 month Religious Model 246,944 *+15.00

(*) Exchange only.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Dollar Amount
Gender/Sex
SCF
State
Zip
Zip Tape
Premium Donor Counts
Targetready Models $15.00 M extra
Key Coding
Run Charges
———- SUMMARY DESCRIPTION ———-
Infogroup’s TargetReady Models have been applied to the Alzheimer’s Association file.
36% male, 50% female; average age 60.
Average unit of sale $16.

———- DATACARD DESCRIPTION ———-
DONORS TO THE ALZHEIMER’S ASSOCIATION ARE DEDICATED TO FIGHTING A DEBILITATING PROGRESSIVE DISEASE THAT AFFLICTS MILLIONS OF OUR SENIOR CITIZENS. CONTRIBUTORS SHOW THEIR SUPPORT FOR THE ASSOCIATION’S RESEARCH AND AID EFFORTS, SUPPORT PROGRAMS AND SERVICES BY DONATING GENEROUSLY TO HELP IN THE FIGHT AGAINST THIS DREADED ILLNESS.
INFOGROUP’S TARGETREADY MODELS HAVE BEEN APPLIED TO THE HIGHLY RESPONSIVE ALZHEIMER’S ASSOCIATION FILE. TARGETREADY MODELS WERE DEVELOPED TO PROVIDE READY-MADE “MARKETING ANSWERS” TO MARKETERS BASED ON A FULL ARRAY OF INFOGROUP DATA. EVERY POSSIBLE VARIABLE WAS USED TO CAPTURE DEMOGRAPHIC, LIFESTYLE AND CENSUS DATA WITH SPECIFIC CATEGORIES SELECTED BASED ON CONSUMER BEHAVIOR AND ATTITUDES.

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Email Delivery
Cartridge
Cheshire Labels, 4-up
Diskette
Mag Tape
Pressure Sensitive Labels