Alzheimer’s Disease Research

———- SRDS UPDATED/CONFIRMED ———-
Mar 22, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Feb 2016
Minimum order 350.00 or 7,500.

SelectionsCountsPrice per/M
Universe2,880,064*$80.00
24 month donors368,953$80.00
12 month donors228,548+8.00

(*) Catalog/publisher rate, 70.00/M; non-reciprocal fee, 20.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
10.00 + Donors$11.00Mextra
12 Month Donor$8.00Mextra
6 Month Donor$16.00Mextra
Key Coding$2.00Mextra
Gender$7.00Mextra
State$7.00Mextra
SCF$7.00Mextra
Zip$7.00Mextra
Reuse (minimum 1,000)
———- SUMMARY DESCRIPTION ———-
Donors to research into the causes and for a cure for this deadly disease.
42% male, 52% female.
Average unit of sale $23.

———- DATACARD DESCRIPTION ———-
COMPASSION FOR TODAY-A CURE FOR TOMORROW.

ADR HAS AWARDED MORE THAN $74 MILLION TO SUPPORT POMISING RESEARCH IN FIELDS RANGING FROM MOLECULAR BIOLOGY TO EPIDERMOLOGY.
ALZHEINMER’S DISEASE REPRESENTS AROUND 70% OF ALL CASES OF DEMENTIA, MAKING IT THE MOST COMMON CAUSE OF DEMEMTIA. IT IS ESTIMATED THAT THERE ARE CURRENTLY 26 MILLION PEOPLE WORLDWIDE WITH ALZHEIMER’S DISEASE. THIS FIGURE IS PROJECTED TO GROW TO MORE THAN 106 MILLION PEOPLE BY 2050.
DONORS SUPPORT THE FUNDING FOR RESEARCH AND CURE OF THIS AGE-RELATED AND GENETICALLY FACTORED DISEASE AND ARE ON AVERAGE AGE 60-65 WITH AN AVERAGE HOUSEHOLD INCOME OF $56K+. ADF MAINTAINS AN AVERAGE GIFT OF $20 AND AR 100% DIRECT MAIL SOURCED. GRANTS ARE MADE TO DOCTORS AND SCIENTISTS AT PRESTIGIOUS INSTITUTIONS AROUND THE COUNTRY WITH THESE DONATION!
WHILE THESE DONORS ARE DEDICATED TO THE RESEARCH AND CURE OF ALZHEIMER’S, MANY HAVE ALSO BEEN AFFLICTED PERSONALLY BY LOVED ONES WITH ALZHEIMER’S AND/OR OTHER ALZHEIMER RELATED ILLNESSES. ADR DONORS ALSO EXPRESS THEIR COMPASSION FOR OTHER HEALTH/DISEASE, SOCIAL HUMANITARIAN, ENVIRONMENTAL AND CULTURAL CAUSES.

AVERAGE INCOME: $57,000.00

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Pressure Sensitive Labels$9.00Mextra
Zip Tape$6.00fee
E-mail$60.00fee
Cartridge