Alzheimer’s Disease Research

———- SRDS UPDATED/CONFIRMED ———-
Mar 22, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Feb 2016
Minimum order 350.00 or 7,500.

Selections Counts Price per/M
Universe 2,880,064 *$80.00
24 month donors 368,953 $80.00
12 month donors 228,548 +8.00

(*) Catalog/publisher rate, 70.00/M; non-reciprocal fee, 20.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
10.00 + Donors $11.00 M extra
12 Month Donor $8.00 M extra
6 Month Donor $16.00 M extra
Key Coding $2.00 M extra
Gender $7.00 M extra
State $7.00 M extra
SCF $7.00 M extra
Zip $7.00 M extra
Reuse (minimum 1,000)
———- SUMMARY DESCRIPTION ———-
Donors to research into the causes and for a cure for this deadly disease.
42% male, 52% female.
Average unit of sale $23.

———- DATACARD DESCRIPTION ———-
COMPASSION FOR TODAY-A CURE FOR TOMORROW.

ADR HAS AWARDED MORE THAN $74 MILLION TO SUPPORT POMISING RESEARCH IN FIELDS RANGING FROM MOLECULAR BIOLOGY TO EPIDERMOLOGY.
ALZHEINMER’S DISEASE REPRESENTS AROUND 70% OF ALL CASES OF DEMENTIA, MAKING IT THE MOST COMMON CAUSE OF DEMEMTIA. IT IS ESTIMATED THAT THERE ARE CURRENTLY 26 MILLION PEOPLE WORLDWIDE WITH ALZHEIMER’S DISEASE. THIS FIGURE IS PROJECTED TO GROW TO MORE THAN 106 MILLION PEOPLE BY 2050.
DONORS SUPPORT THE FUNDING FOR RESEARCH AND CURE OF THIS AGE-RELATED AND GENETICALLY FACTORED DISEASE AND ARE ON AVERAGE AGE 60-65 WITH AN AVERAGE HOUSEHOLD INCOME OF $56K+. ADF MAINTAINS AN AVERAGE GIFT OF $20 AND AR 100% DIRECT MAIL SOURCED. GRANTS ARE MADE TO DOCTORS AND SCIENTISTS AT PRESTIGIOUS INSTITUTIONS AROUND THE COUNTRY WITH THESE DONATION!
WHILE THESE DONORS ARE DEDICATED TO THE RESEARCH AND CURE OF ALZHEIMER’S, MANY HAVE ALSO BEEN AFFLICTED PERSONALLY BY LOVED ONES WITH ALZHEIMER’S AND/OR OTHER ALZHEIMER RELATED ILLNESSES. ADR DONORS ALSO EXPRESS THEIR COMPASSION FOR OTHER HEALTH/DISEASE, SOCIAL HUMANITARIAN, ENVIRONMENTAL AND CULTURAL CAUSES.

AVERAGE INCOME: $57,000.00

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Pressure Sensitive Labels $9.00 M extra
Zip Tape $6.00 fee
E-mail $60.00 fee
Cartridge