American Girl Catalog Genesis Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Apr 17, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2014
Minimum order 10,000.

Selections Counts Price per/M
Total Universe 2,284,367 *
3 month Buyers 269,562
6 month Buyers 458,176
12 month Buyers 1,430,665
24 month Buyers 2,284,367
24 month Bitty Baby Collection Buyers 461,476

(*) Exchange only.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Genesis Product $8.00 M extra
Genesis Demographics $7.00 M extra
Genesis Premium Demographics $10.00 M extra
100.00+buyers
50.00+buyers
75.00+buyers
12 Month Hotline
3 Month Hotline
6 Month Hotline
———- SUMMARY DESCRIPTION ———-
Buyers of merchandise from American Girl catalog.
9% male, 74% female.
Average unit of sale $100.

———- DATACARD DESCRIPTION ———-
THE AMERICAN GIRL CUSTOMER IS PURCHASING HIGH-END DOLLS AND ACCESSORIES, BOOK, DVDS AND SPECIALTY TOYS FROM THE AMERICAN GIRL CATALOG AND WEBSITE. THESE AFFLUENT, EDUCATED CONSUMERS ARE DEDICATED TO PROVIDING THEIR CHILDREN WITH EDUCATION-THEMED PRODUCTS FROM AMERICAN GIRL COLLECTION, MY AMERICAN GIRL, AND BITTY BABY COLLECTION. THEY ARE AN EXCELLENT TARGET AUDIENCE FOR A WIDE-RANGE OF OFFERS INCLUDING: GIFT, ADULT & CHILDREN’S APPAREL, HOME DECOR, GENERAL MERCHANDISE, ON-LINE SERVICES, FUNDRAISING, PUBLISHING, INSURANCE, AND CREDIT CARD/FINANCIAL OFFERS.
AVERAGE INCOME: $106,000.00
68% COLLEGE DEGREE OF HIGHER.
GENESIS ENHANCED SELECTS: WHAT IS GENESIS? GENESIS POWERED BY DATALOGIX USES AGGREGATED TRANSACTIONAL DATA AND DEMOGRAPHIC ATTRIBUTES TO PROVIDE MAILERS THE MOST SELECTABLE LIST UNIVERSE ON THE MARKET, ALL AT THE INDIVIDUAL LIST LEVEL! FORMERLY ALEXA, AND NOW REBUILT AS GENESIS WITH THE DEEP TRANSACTIONAL DATA SET OF DATALOGIX, GENESIS OFFERS NUMEROUS RFMP SELECTS, AS WELL AS A COMPREHENSIVE DEMOGRAPHIC SELECTIONS. CALL TO INQUIRE HOW GENESIS ENHANCED SELECTS CAN WORK FOR YOU. (GENESIS SELECTIONS ARE AVAILABLE FOR ANY DATALOGIX PARTICIPANT. GENESIS DEMOGRAPHIC SELECTIONS ARE AVAILABLE TO ANY MAILER. )
GENESIS PRICING FOR DATALOGIX PARTICIPANTS.
GENESIS SELECTS ARE AVAILABLE TO DATALOGIX PARTICIPANTS. THE DATALOGIX IS ACTUAL TRANSACTIONAL DATA INCLUDING RECENCY OF PURCHASE, FREQUENCY, MONETARY, AND PRODUCT CATEGORIES/SUBCATEGORIES.
-GENESIS PRODUCT ATTRIBUTES FEE – $8/M WITH $50/L MINIMUM (USAGE ALLOWED BY DATALOGIX PARTICIPANTS ONLY)
-GENESIS DEMOGRAPHICS & LIFESTYLE ATTRIBUTES – $7/M EACH WITH $50/L MINIMUM; THESE SELECTIONS ARE AVAILABLE TO ANY MAILERS.
-OMIT HOUSEFILE – $50/L
GENESIS DEMOGRAPHIC PRICING FOR NON DATALOGIX USERS
DEMOGRAPHIC ATTRIBUTES ARE AVAILABLE FOR ANY MAILER
$12/M FOR ONE DEMOGRAPHIC
$15/M FOR TWO DEMOGRAPHICS
$20/M FOR THREE DEMOGRAPHICS

SRDS Classification
USA Consumer 544 Fashions-Clothing

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
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